Reference/ Variables used in Methods Used Findings Conclusions Recommendations Research Gap

Title of Article/ the study/ Data

Author and its source

Putra I Komang Dependent Literature Review The finding As a result, it is Consumer’s understanding of The research
Trisna Eka*, Variable: reveals that concluded that the price paid is commensurate focuses on getting
Marhaeni Anak External and consumers have consumer behavior with the benefits obtained by an in-depth picture
Agung Istri Internal Factor many things to is influenced by consuming the product for non- of the factors that
Ngurah. (2021). Independent consider in internal factors price which plays a role in influence
Factors Affecting Variable: deciding their (income, motivation, decision-making, namely consumer behavior
Consumption Consumption choice. perceptions, values, quality. considering the
Behavior Behavior knowledge, and external and
Data: attitudes), and internal factors as
None external factors the research
(price and non- variables.
price). Where non-
price factors play a
role in decision
making, namely
quality, substitute
products, subjective
norms, promotion,
and the socio-
cultural environment

Reference/ Variables used in Methods Used Findings Conclusions Recommendations Research Gap
Title of Article/ the study/ Data
Author and its source

Pinki Rani*. Dependent Literature Review The finding As a result, it is The study of consumer buying The research
(2014). Factors Variable: reveals that an concluded that a behavior is the gateway to focuses on
Influencing Consumer individual and a successful success in the market. identifying and
Consumer Behavior consumer are led consumer-oriented understanding the
Behavior by his culture, his market service factors that
Independent subculture, his provider should influence
Variable: social class, his work as a consumer behavior
 Cultural, Social, membership psychologist to by considering
Personal, and group, his family, procure consumers four major factors.
Psychological his personality, his by keeping in mind-
Independent psychological affecting factors
factors, etc. and things can make
his influenced by favorable and the
cultural trends as goal of consumer
well as his social satisfaction can be
and societal achieved.
environment.

Reference/ Variables used in Methods Used Findings Conclusions Recommendations Research Gap
Title of Article/ the study/ Data
Author and its source

M. Kenan Dependent Factor Analysis The finding As a result, it is The index used in this paper The study has
TERZİOĞLU, Ash Variable: reveals that concluded that the could be reconstructed to attempted to
DOĞANGÜN. Economic consumers have existence of three analyze regional data. answer the
(2013). Factors situation many things to factors has been Information about the regional questions of what
Affecting consider in determined. It is welfare levels of the country factors determine
Consumption Security/real estate deciding their clear that within the can be obtained and separated household
Behaviors of acquisition thought choice. economic situation, between rural and urban consumption,
Consumers in which is the first regions. which conditions
Turkey. Borrowing factor, household they are in, and the
probability purchasing power effects of
and expectations expectations they
Independent about a country’s have on consumers
Variable: economy (e.g., by using consumer
Consumption employment and price indexes.
Behavior progress of prices
levels) come forward
Data: to explain 54.7% of
Consumer trend the variance.
indexes. Security/real estate
acquisition thought,
which explains
17.9% of the
variance, comes up
as the second-factor
households consider
 when they are
prepared for
spending. Finally,
the fact that
borrowing
probability, with its
11.9% explanatory
power, comes after
the first two, shows
that households
think about the
probability of
borrowing last when
making consumption
spending decisions.
While borrowing can
be in the form of
cash it could also be
in the form of bank
loans, etc. It could
also be facilitated by
credit card
installments (for
semi-durable
consumer goods)
transactions.

Reference/ Variables used in Methods Used Findings Conclusions Recommendations Research Gap
Title of Article/ the study/ Data
Author and its source

Sheik Qazzafi Dependent Qualitative The finding As a result, it is The author did not include a The limitation of
(2020). Factors Variable: approach reveals that concluded that there practical example. Further this research is
Affecting Consumer Buying motivation and are four main factors study can be done by applying only theories
Consumer Buying Behavior perception also that affect consumer this theoretical process to consider in this
Behavior: A Independent affect consumer buying behavior practical. The study can also be research and
Conceptual Study Variable: buying behavior such as Personal done on an industry or a empirical data are
Personal, and the Factors (age and product/brand. The author not included in this
 Psychological, surrounding of the stages of life cycle, discussed one theory of human research.
Cultural and consumer play a occupation, motivation while further study
Social, and major role in personality, and can be done on more theories
Economic factors. influencing the lifestyle), such as Herzberg’s theory and
buying decision. Psychological Freud’s theory.
Data: factors (motivation,
Secondary data perception, learning,
and memory), Social
Source: Factor and
The collection of Economic Factor
data in this (personal income,
research from family income,
several books, income expectations,
websites, blogs, savings, consumer
published papers, credit, and other
and research economic factors). It
journal articles. is concluded that a
consumer affects at
the different ages
and stages of the life
cycle.

Reference/ Variables used in Methods Used Findings Conclusions Recommendations Research Gap
Title of Article/ the study/ Data
Author and its source

Rajennd Muniady, Dependent Quantitative The finding As a result, it is An improvement of this study The results of the
Abdullah Al- Variable: Approach reveals that evident that is to segment the student study only reflect
Mamun, P. consumers search students’ consumer based on their the response from
Yukthamarani Consumer for products, personalities had the lifestyle activities. There is also limited student
Permarupan & Behavior which have images most significant to investigate the extent of the consumers in the
Noor Raihani Binti compatible with effect on consumer friendliness of the retail stores urban, i.e.,
Zainol (2014). Independent their perceptions behavior compared to students. The research can students of the
Factors Variable: of self. This will to their lifestyle and also look into the storeowners’ Binary University
Influencing Lifestyle, reinforce the economic situation. views on the attributes required College and
Consumer personality, and consumer’s self- The study also noted by student consumers as the Sunway
Behavior: A Study economic concept and it is that the economic requirements to provide University.
among University situations. consistent with the situation had a services for student consumers,
Students in symbolic meaning. negative relationship which would mean a change in
Malaysia Data: Consumers buy with consumer store outlook that might affect
 Self-administered products not for behavior. their business. Further
Questionnaire what they can do, measures for this study to be
but for what they conducted on a national basis
Source: mean. would be beneficial, i.e.
University research to include rural areas
Students and smaller towns and with a
bigger sample size to reflect the
demographic composition of
Malaysia.

Pinki Rani* (2014). “Factors Influencing Consumer Behavior”. Retrieved from

http://www.ijcrar.com/vol-2-9/Pinki%20Rani.pdf

Sheik Qazzafi (May, 2022). “Factors Affecting Consumer buying Behavior: A Conceptual Study”. Retrieved from
https://www.researchgate.net/publication/341407314_Factor_Affecting_Consumer_Buying_Behavior_A_Conceptual_Study

Rajennd Muniady, Abdullah Al-Mamun, P. Yukthamarani Permarupan & Noor Raihani Binti Zainol (April, 2014). “factors Influencing Consumer Behavior: A
Study among University Students in Malaysia”. Retrieved from
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1017.6312&rep=rep1&type=pdf