Authors (Year) & Purpose of the Method Sample Findings Themes Similarities Uniqueness

Title Study
Kakiza C.W., to investigate the The research The study Discovered the
(2015). Factors main factors design which was included a sample
factors affecting
Affecting affecting used in this study of 100 consumers
purchasing decisions
Purchasing purchasing was cross- and 20 staff, who
which influence
Decisions Of The decisions of the sectional design were interviewed
consumers buying
Consumers: consumers; and because it allows to know the behavior, and also
A Case Of specific objectives the collection of factors affecting
discovered
Kinondoni District were find out the data at one point purchasing subjective factors
(Dar Es Salaam) income levels of to other, which decisions of the
and objective factors
the consumers, to was conducted in consumers. which motivate
https://pdfs.seman identify data bank Kinondoni District Purposive buying behavior such
ticscholar.org/9e6 of suppliers by at Dar es Salaam sampling and as individual factors,
6/df6abee86caa6 retailers and city. The study Convenience final consumers,
9bc464437332afc wholesalers used primary data sampling were price, quality and
5a7abf85.pdf existing in such as used to get thetrust towards
Kinondoni and interviews and sample of purchasing
another objective questionnaire and respondents environment.
was to identify also they used during the study.
Findings found
factors influencing secondary data. Advertisements as
purchase decision the most influencial
on the factor in purchase
consumers. decision making
followed by
consumer’s attitude
and price.
Lautiainen, T. to study how The thesis was A convenience Results of the
(2015). Factors different factors of divided into a sampling method empirical study
affecting consumer theory part and was selected to indicated that there
consumers’ behavior effect on empirical part. form a suitable was a relationship
buying decision decision-making The theoretical sample size. The between social,
in the selection of during coffee part discusses the questionnaire was personal and
a coffee brand brand selection. basics of factors open for one psychological factors
affecting week and it and the decision-
https://core.ac.uk/ purchase generated 86 making process in
download/pdf/381 decision, responses. T coffee brand
24382.pdf decision-making selection, but it was
process and not credible. It can
brands. The be said that these
empirical part of factors have effect
the thesis when consumers are
includes a survey making decisions
that was carried concerning
out through the purchasing. The
Internet. The result shows that
quantitative family, friends and
research method neighbors are the
was applied in most important
this study. factors that affect on
decision making
when selecting
coffee brand.
Edwar,M., to determine the This research is to determine the Based on the results
Diansari , R. & , factors that quantitative number of of research and
Winawati, N. influence product research and samples in this discussion on the
(2018). The purchasing used factor study refers to the factors that influence
Factors That decisions through analysis method. number of 5 times decisions of online
Affecting the online shopping. the statement shopping, it can be
Product which adopted by concluded that the
Purchasing Malhotra (2009: decision of online
Decision Through 289). As for the shopping are
Online Shopping number of influenced by three
By Students of indicators in this core factors such as
Surabaya State study 26 were a) Group Factor I
University. statements, so named trust factor,
 the total sample is which comprises the
https://dergipark.o 130 respondents trust factor, security,
rg.tr/en/download/ e-service quality, and
article-file/486702 the convenience
factor.
b) Group Factor II
named the price
factor, which
comprises price
factor and web
quality factors; and
c) Group Factor III
named time factor
which consisting of
time and
convenience.
Furthermore, the
most dominant factor
affecting decisions of
online shopping
there is a trust factor
(0.830), the price
factor (0.618), and
the time factor
(0611).
Stankevich, A. To research and To advance the NONE The consumer
(2017). Explaining investigate on research further, behavior has always
the Consumer consumer this paper been a hot marketing
Decision-Making behavior and how presents an topic, due to the fact
Process: Critical their decision- extensive that knowing how
Literature Review. making process literature review of and why consumers
Journal of has advanced academic act in a certain way
International and has become publications in the making their buying
Business an important topic area of buying decisions helps
Research and in the marketing decision-making companies improve
Marketing society and process in their marketing
Volume 2, Issue literature. marketing and its strategies and be
6, September status. more successful on
2017, Pages 7-14 the market. A
DOI: literature review in
10.18775/jibrm.18 the field of consumer
49- decision-making
8558.2015.26.300 process was
1 presented, and the
papers were
https://researchlea discussed for a
p.com/explaining- deeper
consumer- understanding of
decision-making- state of the art. For a
process-critical- long time, it was a
literature-review/ “black box” for
marketer what
happening in a stage
between information
search and post
purchase behavior in
buying process. Till
now there is no one
right answer, but it is
possible to follow the
tendencies and shed
light on some
processes. Current
trends in the field of
consumer behavior
were investigated
 and presented in the
introduction part for
catching the flow of
the future changes
and challenges. A lot
of academic
research was done
previously, and
various theories and
models were
elaborated by the
scholars. However, it
received critics, but
nobody can deny it
relevance. Using as
a foundation the
traditional model a
framework of
influences among
“moments that
matter” in decision-
making and factors
was developed and
demonstrated. It can
help to build further
research on or
prove/reject these
relationships.
Mudassar, H. to study most The thesis work The questionare Results in general
(2017). Study on effective factors was divided into a was formed with suggest that social
Consumer affecting theory part and the webropol as well as personal
Decision Making consumer buying empirical part. survey and factors have biggest
process in the behaviour in The theoretical distributed impact
Selection of Home making decision part discussed through on home cleaning
Cleaning about purchasing factors affecting email to JAMK customer in buying
Company. thesis. home cleaning consumer international cleaning services.
services. purchase decision business students This gives answer to
https://www.these Consumer and decision- and the general research
us.fi/bitstream/han behavior making process public living in question which was
dle/10024/134239 comprises of four and Helsinki capital set for study. Quality
/HussainMudassa factors: cultural, steps involved in region through of cleaning service,
r.PDF?sequence= social, personal it. The empirical facebook groups. through many
1&isAllowed=y and psychological part of the The repondents evidences is also the
factors. research work of the survey single most
included a survey research important factor for
which was investigating acquiring such
carried out consumer professional
through webropol- behaviour and services. In addition,
survey that how their consumers, could
included both decision-making also base their
qualitative and process has selection on attitude
quantitative advanced and and beliefs
questions. has become an of psychological
important topic in factors. It became
the marketing also obvious that it’s
society and not a case always to
literature. follow
primarely were complete decision-
those who are making process by a
using home cleaning customer,
cleaning services as some customer
or have had might
experience skip some steps in
Previously. doing so.
Questionnaire
was tested before
 publishing with
the group of 5
people in order to
minimize any
potential error
while collecting
feedback. The
questionnaire was
opened for 1
week and it
generated 58
responses.
Papafotikasa, I., The present study The present The final According to the
Chatzoudesb, D. empirically study is questionnaire empirical result of
& Kamenidoub, I. investigates the empirical (based was addressed the study, the loyal
(2014). Purchase shopping culture on primary to consumer consumer takes into
Decisions of and behavior of data), between the age consideration the
Greek Greek explanatory of 18 and 55. unique features of a
Consumers: An consumers, (examines cause The size of the product, the comfort
Empirical Study. taking under and effect sample was four during its use, its
Procedia consideration relationships), hundred and fifty corporate image, his
Economics and various factors deductive (tests (450) social status that
Finance that affect their research questionnaires. derives from the use
Volume 9, 2014, purchase hypotheses) and The questionnaire of that specific
Pages 456-465. decisions. quantitative included 37 product, his
(includes the questions (items). experience from
https://reader.else analysis of Thirty one (31) of previous use, his
vier.com/reader/s quantitative data them were used for opinion and, finally,
d/pii/S221256711 collected with measuring the four the quality of the
4000471?token=2 the use of a research factors product. Moreover,
8C4A3920B4A05 structured (contextual factors, a loyal consumer
62612929938691 questionnaire). brand loyalty, brand buys a product
A4141CD4C2A5C switching, purchase after taking under
decision), while the
116356FC8CD8B other six (6) for consideration the
023A738D15E072 collecting additional following factors:
F80F908C2102C8 information about product image,
5D7CFCD7F7E6B the respondents. compatibility with
8 the current lifestyle
(way of life), social
environment,
product features,
previous experience
and quality. On the
other hand, a
switcher consumer
buys a product by
considering the ease
of substitutability, his
curiosity and the
competitor’s
promotion and
packaging, the
products price, the
fact that there are
other products on
the shelves, and his
disappointment from
formal use. The final
buying decision will
be made by
considering one’s
former experience,
his opinion about the
product, its quality,
its unique features,
the comfort that he
 gains by the use of it,
his expectations from
the product, its price,
his formal
disappointment from
it, the competitor’s
quality and last in the
list is his way of life.
Mafini, C. & The purpose of The study A non-probability Findings of the study
Dhurup, M. the study was to adopted a sampling indicate that
(2014). Assessing develop a quantitative procedure was Generation Y
Consumer typology of South approach in which employed to elicit consumers are
Purchasing African a information from quality conscious,
Decision Generation Y structured 294 Generation Y brand
Styles: An consumers in questionnaire individuals. conscious, novelty
Empirical their seekers, hedonistic,
Investigation purchasing confused by over-
From South decisions. choice, habitual,
Africa. brand loyal, and
International fashion conscious.
Business & The
Economics age of Generation Y
Research Journal. consumers had an
Volume 13, impact on the
Number 4 ‘confused by over-
choice’ factor. This
finding is denotative
https://clutejournal of
s.com › index.php the fact that younger
› IBER › article › Generation
download consumers are more
confused in their
purchase choices
 than the older
Generation Y
consumers.

Victor, V., this study An exploratory A primary The results of the

Thoppan, J.J., investigates the factor analysis research survey exploratory factor
Nathan, R.J. & factors that (EFA) method was conducted, analysis identified
Maria, F. (2018). influence was used in the and 178 samples shopping
Factors consumer analysis to were finalized for experience,
Influencing behavior, and determine the data analysis awareness about
Consumer their prospective number through a series dynamic pricing,
Behavior and online purchase and nature of of web surveys privacy concerns,
Prospective decisions in a factors which completed by buying strategy, fair
Purchase dynamic pricing explain the respondents in price
Decisions in a context, through covariance India. perceptions, reprisal
Dynamic Pricing an exploratory structure of the intentions and self-
Environment—An factor analysis data. EFA is a protection intentions
Exploratory Factor approach. statistical model as factors which
Analysis which explores could have a
Approach the relationship significant
pattern between influence on
the latent consumer behavior
https://www.mdpi. outcome and their prospective
com/2076- measures purchase decisions.
0760/7/9/153/pdf (factors) and
observed
outcome
measures (items)
Shrestha, A. to study how the researcher 10 participants This research
(2015). Effects Of certain sales determines that have been used studied several
Sales Promotion promotion the most as samples for factors which
On Purchasing framework works appropriate the qualitative included socio –
Decision Of better than the method for this interview in this demographic
Customer other and how it research is a Research and factors (gender, age,
A Case Study Of influences the mixed The total sample income, economic
Baskin Robbins purchasing methodology. for the status) and attitude
Ice – Cream decision This is because quantitative towards different
Franchise of the customers. the quantitative research is 259 promotional tools
Thailand. The intent of this approach will respondents. (price discount,
research is also allow the coupons, free
http://dspace.bu.a to discover if researcher to samples, point of
c.th/bitstream/123 there are any establish the purchase displays).
456789/1316/1/aj specific promotion strong From the results of
an.shre.pdf methods that relationship the research, it has
have particular between variables been observed that
influence in the but the qualitative customers
purchasing research will responded
decision allow the positively to the
of the customers. researcher to various promotional
explore the tools offered by the
reasons for those marketers. It is
relationships. apparent that each
consumer has his
own personal trait
when selecting a
product and making
a purchase decision.
However, it has been
observed that with
the
increase in the sales
promotion offered by
every brand
nowadays, the
perception of
the consumers and
their buying behavior
has changed
drastically.