In order to create persuasive and compelling content for your business, I need to know more about

your product/service and target audience. Take your time to answer all the questions below.

Product/Service

1. What kind of product/service are you selling or are you planning to sell?
Credit Repair Software for consumers who want to fix their own credit and for business
minded people who want to start their own credit repair business.

2. Do you have a current landing page, website or social media page? If so, please paste the link
here.
www.startupcreditrepairbusiness.com

and

https://clientdisputemanagersoftware.com/free-30day-software-trial/

3. Does your product/service solve a problem of your audience? If so, which one?

For customers who want to fix their own credit, the software provides them with education on
how to fix their credit, it provides with the corrected worded dispute letters, and all of the
managing features to communicate back and forth with the credit bureaus and creditors.

Fo customers who want to start their own credit repair business, the software, provides them
with all of the education need to start and be successful, the software managing tools and
automation to manage their business with one employee, it also provides them with the lead
generation training so they can grow their business without spending extra money. All of this
in one software, the busines in a box.

Target Audience

What is your target?

Target 1
Customer A customer will search for credit repair software or how to
start a credit repair business. I want them to land on my page and say
I'm in the right place and how will this software help me start and run a
credit repair business.

Target 2
Customers who work a 9-5 job and want to earn an extra stream of
income on the side as a credit repair specialist.
Customers who had bad credit, fixed it and now want to help others fix
their credit.

Target 3
Real estate agents, Mortgage loan officers, Car dealers and Tax
professionals who want to add Their credit repair business to their
current business to help close more customers and earn an extra stream
of income.
Target 4
Business owners who already have a credit repair business and they are
looking to switch software platforms so they are searching.
4.

5. Did you make a market research and did you identify the main pain points of your audience?
Some of the pain points
Want it to be easy to use.
Want the best support.
Want automations.
Want on going training.
Understand how to dispute correctly with bureaus.

6. Do you have a buyer persona? No I don’t have a buyer Persona.

Brand/Personal Brand

7. What kind of image does your brand have? How is it perceived by your customers or how
would you like it to be perceived by your customers?
Right now I have 500 videos on YouTube so I’m perceived as a teacher, and educator.
YouTube channel: https://www.youtube.com/channel/UCDCOE3aQUhcsAwtmVCr1H6A

8. If you have a personal brand, would you like to be perceived as an authority in your niche?
Yes

Content:

9. Where are you going to publish the copy (landing page, website, etc) and what should the
purpose of the copy be?
 Will publish on my website. Purpose is to get the customer to sign up for a free 30-day
software trial.

10. What do you want your copy to communicate? [Ex. Trust, motivation, etc.]
Trust and Motivation.

11. What’s the tone that the copy should have? [Ex. Aggressive, emphatic, etc.]

Emphatic. We can help you. I know that you are just starting.(most of my audience is
African American and Latino.

12. What differentiates your product /service from others on the market? (What is your UPS?)
Best Support and Automation and Training.

13. What are the values of your business?

We are hear for our customers, and we value our customer support. We want to see you win no mater
where you are starting from.

14. Would you like me to write the copy respecting the new Direct Response Marketing
approach? Or do you prefer an old school/ traditional approach?
Direct Response Marketing

To better get the idea of the two different approaches, please have a look at these two folders, you can
find different examples there:

1) DIRECT RESPONSE MARKETING approach:

https://drive.google.com/drive/folders/1-aGRle5ChDZYmOeRMsq4GXBMRdlTr_Ra?usp=sharing

2) OLD SCHOOL/TRADITIONAL approach:

https://drive.google.com/drive/folders/1xj_Utv_YiiL1AF_RIufYUWvuoNs714b0?usp=sharing

Thank you for your time!