Professional Documents
Culture Documents
P increases → Qd decreases
P decreases → Qd increases
Ceteris Paribus
Ceteris paribus is a Latin phrase that
means all variables other than the ones
being studied are assumed to be
constant. Literally, ceteris paribus
means “other things being equal.”
Or
holding all other factors constant
2.1.3 Illustrating demand: Demand Schedule
The curve relates price and quantity demanded
Qd = a – bP
Qd: Quantity demanded
P: Price
b : coefficient (b ≥ 0 )
a : constant
2.50
2.00
1.50
1.00
0.50
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones
Market Demand
2.00 A
D1
0 12 20 Number of Cigarettes
Smoked per Day
Change in Quantity Demanded versus
Change in Demand
Change in Demand
A shift in the demand curve, either to the left or right.
Caused by a change in a determinant other than the price.
2.1.5.Determinants of Demand
Market price
Consumer income
Prices of related goods
Tastes
Expectations
What are some examples?
Consumer Income
Normal Good
Price of
Ice-Cream
Cone
$3.00 An increase
2.50 in income...
Increase
2.00 in demand
1.50
1.00
0.50 D2
D1
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones
Consumer Income
Inferior Good
Price of
Ice-Cream
Cone
$3.00
2.50 An increase
2.00
in income...
Decrease
1.50 in demand
1.00
0.50
D2 D1
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones
Consumer Income
Normal Good & Inferior Good
• There are more than one billion cars on the road worldwide
today, and only one tenth of one percent of them have a
plug.
• OPEC contends that even in the year 2040, electric vehicles
will make up just one percent. But don't be so sure.
• By 2020, some electric cars will be faster, safer, cheaper, and
more convenient than their gasoline counterparts.
• What happens to the demand of oil/gasoline if people just
stop buying oil?
Source : In the first episode of our animated series, Sooner Than You Think,
Bloomberg's Tom Randall does the math on when oil markets might be headed for
the big crash.
Change in Quantity Demanded versus
Change in Demand
Variables that A Change in
Affect Quantity
Demanded This Variable . . .
Price Represents a movement
along the demand curve
Income Shifts the demand curve
Prices of related Shifts the demand curve
goods
Tastes Shifts the demand curve
Expectations Shifts the demand curve
Number of Shifts the demand curve
buyers
2.2. Supply
Qs = a + bP
Qs: Quantity supplied
P: Price
b : coefficient (b ≥ 0 )
a : constant
2.50
2.00
1.50
1.00
0.50
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones
Change in Quantity Supplied
Price of
Ice-Cream S
Cone
C
$3.00 A rise in the price
of ice cream cones
results in a
movement along
the supply curve.
A
1.00
Quantity of
0 1 5 Ice-Cream
Cones
Market Supply
Market price
Input prices
Technology
Expectations
Number of producers
What are some examples?
Change in Supply
S3
Price of
Ice-Cream S1
S2
Cone
Decrease in
Supply
Increase in
Supply
Quantity of
0 Ice-Cream
Cones
Change in Quantity Supplied versus
Change in Supply
Variables that
Affect Quantity Supplied A Change in This Variable . . .
Price Represents a movement along
the supply curve
Input prices Shifts the supply curve
Technology Shifts the supply curve
Expectations Shifts the supply curve
Number of sellers Shifts the supply curve
2.3. The market mechanism
2.50 Equilibrium
2.00
1.50
1.00
0.50 Demand
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones
2.3.1 Equilibrium of Supply and Demand
Qd = Qs
Equilibrium(Pe,Qe) = E(2,7)
2.3.2. Excess Supply
Price of
Ice-Cream
Cone
Supply
$3.00 Surplus
2.50
2.00
1.50
1.00
0.50 Demand
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones
Excess Demand
Price of
Ice-Cream
Cone
Supply
$2.00
$1.50
Shortage Demand
0 1 2 3 4 5 6 7 8 9 10 11 12 13 Quantity of
Ice-Cream Cones
Three Steps To Analyzing
Changes in Equilibrium
Decide whether the event shifts the supply or demand curve (or
both).
Decide whether the curve(s) shift(s) to the left or to the right.
Examine how the shift affects equilibrium price and quantity.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.
Supply
D1
0 7 10 Quantity of
3. ...and a higher Ice-Cream Cones
quantity sold.
How a Decrease in Supply Affects the
Equilibrium
Price of
Ice-Cream Chocolate is an input of icecream
Cone production, price of chocolate
S2 increases…..
S1
New
$2.50 equilibrium
0 1 2 3 4 7 8 9 10 11 12 13 Quantity of
3. ...and a lower Ice-Cream Cones
quantity sold.
Exercise
Many pineapple farmers in Tien Giang Province’s Tan Phuoc
District, the largest pineapple planting area in the Cuu Long
(Mekong) Delta, are taking losses because of fluctuating prices
caused by an oversupply (June 2018)
2.3.3. Price control
Extreme case:
Command economy, economic system in which the means of
production are publicly owned and economic activity is controlled
by a central authority that assigns quantitative production goals
and allots raw materials to productive enterprises.
Price ceiling : is a legal maximum on the price
at which a good can be sold
Price ceiling: If equilibrium is above the price ceiling
then the price ceiling is binding as the
price ceiling will have an effect on the price or
quantity sold
Price ceiling: If the price that balances supply and demand
(equilibrium) is below the price ceiling then the price ceiling is
not binding as the price ceiling has no effect on the price or
quantity sold (at Equilibrium).
Example:
Affordable housing for low income citizens
A price floor is a legal minimum on the price
at which a good can be sold.