Impacts of Globalization in Communication

1. Creation of Global village- Global village refers to the world viewed as community in which distance and
isolation have been dramatically reduced by electronic media. People are connected by computers,
television, cell phone, the Internet, etc., and all depend on one another. The term was coined by Herbert
Marshall McLuhan, a Canadian communications theorist. The accessibility and widespread use of social
media facilitate the exchange of ideas treating everyone like a neighbor, instead of stranger. Thus,
interdependence results. As such, communication skills are developed; economic, social and political
relations are establish and strengthened.
2. Cultural awareness in verbal and nonverbal communication- Business executives, academicians,
entrepreneurs, and employees need to develop the ability to catch subtle nuances of people’s manner of
speech when communicating across cultures. Even when two people are speaking the same language,
cultural differences can affect the vocabulary, colloquial expressions, voice tone, body language, speaking
distances, facial expressions, gestures and eye contact.
3. Creating of more business opportunities- Global interaction provides a platform the allows business-minded
persons across cultures to improve other collaboration, to exchange ideas, and to pursue new and
unexplored opportunities across the world. For instance, virtual interaction through video calling make it
simple to converse with colleagues and foreign partners, almost making it feel as if they are in the same
room. This kind of communication technology provides information up/down of international market, where
business opportunities can prosper and improve the economic outlook on a global level.
4. Understanding of cultural diversity- Globalization provides a transparent perspective and a clearer
understanding of cultural diversity. Diversity is the condition of having or being composed of differing
elements such as customs and traditions, norms, age, gender, race, ethnicity, religion, education, marital
status, sexual orientation, income, cuisine, and others. Globalization promotes the flow of these elements
cultural customs, practices and norms along with cross-border exchanges of goods and services. However,
both individuals and organizations need to grasp the cultural implications of these flows to get the most out
of intercultural interactions. People must remain interconnected in a global manner. For at the end of the
day, individuals who communicate and share meaning and understanding also acknowledge others’
differences; they also find similarities, particularly when there are common goals- production and quality.
5. Breakdown of cultural barriers- Globalization has opened the doors of cultural exchange in several areas of
concern such as but not limited to the following:
a. Science (research on new theories)
b. Arts (green architecture)
c. Technology (innovation of machines)
d. Philosophy (green economy)
e. Religion (Islam)
f. Music (alternative music)
g. Language (Mandarin)

6. Relevance to Education- In the area of education, human interactions play an important role in the
convergence of talents and skills along the following;
a. Theories of teaching learning
b. Models of educational organizations
c. Key competencies
d. Educational research and development
e. Information and communication technologies (ICT)
f. Development and use of innovative instructional materials
7. Creation of competitive advantage- According to Matthews and Thakkar (2011), to become a global leader,
one must possess cultural intelligence- the ability “ to navigate through different cultural nuances.”
 Genevieve Hilton said, “cultural proficiency doesn’t mean memorizing every cultural nuance of every market.
It’s knowing when to listen, when to ask for help, and when –finally- to speak”.

Terms:
Global village- community where transnational individuals can interact freely, quickly and conveniently even
without meeting face to face.
Pop culture- is a set of dominant cultural products(pop music and dance, fast foods, hip-hop fashion, indie
fims.)

Chap 3 LOCAL COMMUNICATION

Terms :
1. Bilingual- an speak two language
2. Multilingual- can speak two or more language

Intercultural Communication

The world culture is derived from the Latin “colere, which means to tend in the earth and grow, or cultivation and
nurture.

Intercultural communication

-“examines the influence of culture on who people are, how they act, feel, think and evidently speak and listen
“(DODD, 1991).

-“a communicative process involving individuals from different barriers in order to achieve effective communication”
(Vila, 2005 cited by Aneas and Sandian, 2009)

-“ sending and receiving of messages across languages and cultures” (Arent, 2009)

-is the exchange and sensitivity of views across social systems and societies; cultural groups develop deeper
tolerance and appreciation of various languages, institutions, cultural beliefs, and practice. Failure to transmit the
correct translation of important messages may result of confusion and sometimes, embarrassment and conflicts.

3. Low-context cultures- refers to societies or groups that are rule-oriented, individualized and detail-oriented; the
people’s communication style is informal.

4. High-context cutures- refers to societies or groups where people are implicit, indirect and group-oriented; they
have close connections over a long period of time.

5. Power distance- measures the extent to which individuals are willing to accept power differences.

6. Ethnocentrism- the belief in the inherent superiority of one’s own ethnic group.

7. Politically correct language- is a language that does not unjustly place any group above others or does not
discriminate against any group of people.

8. Language register- a variety of a language used in a particular social setting using certain words, phrases and
contractions that are not normally used in other settings-or if they did they may sound strange or out of place

Language register was first used by Thomas Bertram Reid in 1956