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UNIVERSITY OF FINANCE - MARKETING 1. WHAT IS A PROJECT?

FACULTY OF TOURISM

CHAPTER 1:
MODERN PROJECT MANAGEMENT

Course ID number: 110121

QUẢN TRỊ DỰ ÁN SỰ KIỆN

Lecturer: Dr. PHAM HAI CHIEN

September, 2021
Faculty of Tourism
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1. WHAT IS A PROJECT? 1. WHAT IS A PROJECT?

What do the following headlines have in common?
1. Millions watch Olympic Opening Ceremony
2. Citywide WiFi System Set to Go Live
3. Hospitals Respond to New Healthcare Reforms
4. Apple’s New iPhone Hits the Market
5. City Receives Stimulus Funds to Expand Light Rail
System
CHAPTER 1: MODERN PROJECT MANAGEMENT
A project is a temporary endeavor undertaken to
create a unique product, service, or result. (PMI)
The major characteristics of a project are as follows:
1. An established objective.
2. A defined life span with a beginning and an end.
3. Usually, the involvement of several departments and
professionals.
4. Typically, doing something that has never been done
before.
5. Specific time, cost, and performance requirements.
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1. WHAT IS A PROJECT? 1. WHAT IS A PROJECT?

What a project is not? Example of Event Type

Routine, Repetitive Work Projects
1. Conferences and Meetings
Taking class notes Writing a term paper
Daily entering sales receipts into Setting up a sales kiosk for a 2. Exhibitions and Trade Fairs
the accounting ledger professional accounting meeting
3. Incentive Travel and Performance Improvement
Responding to a supply-chain Developing a supply-chain information
request system 4. Corporate Hospitality and Corporate Events
Practicing scales on the piano Writing a new piano piece
Routine manufacture of an Apple Designing an iPod that is
5. Outdoor Events
iPod approximately 2 × 4 inches, interfaces
6. Festivals and Cultural Events
with PC, and stores 10,000 songs
7. Music Events
Attaching tags on a manufactured Wire-tag projects for GE and Walmart
product 8. Sporting Events
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1. WHAT IS A PROJECT? 1. WHAT IS A PROJECT?

Typology of events venues Typology of events venues

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1. WHAT IS A PROJECT? 1. WHAT IS A PROJECT?

SMART objective considerations

Program versus Project
 A program is a group of related projects designed to
accomplish a common goal over an extended period of
time.
 Each project within a program has a Project Manager.
 The major differences lie in scale and time span.
 Program management is the process of managing a
group of ongoing, interdependent, related projects in a
coordinated way to achieve strategic objectives.

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1. WHAT IS A PROJECT? 1. WHAT IS A PROJECT?

The Project Life Cycle

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1. WHAT IS A PROJECT?
The characteristics of events and projects
CHAPTER 1: MODERN PROJECT MANAGEMENT
1. WHAT IS A PROJECT?
The characteristics of events and projects
 Key following characteristics of project management
encapsulate event management practices:
 Social construction: an event is organised and led by people so it is complex
and dynamic
 Uncertainty: a characteristic also linked to events management as it is a
dynamic industry and vulnerable to internal and external threats and
changes.
 Uniqueness: each event will have an individual output as the time, space and
resources involved (human and material) will vary from event to event.
 Emergence: events have a definite set of activities that need to meet the
event objectives within limited resources; however, in some
emerging/changing situations all objectives and the measures to achieve it
must adapt. CHAPTER 1: MODERN PROJECT MANAGEMENT 15
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1. WHAT IS A PROJECT?
The characteristics of events and projects
 The characteristics of projects are listed below and the processes
by which they are developed and implemented are of interest to
event managers:
 They are time based: every aspect of a project has a time constraint.
 They are unique and involve either using new resources or using standard
resources in a new combination.
 They have start and finish dates.
 They involve considerable unfamiliarity and the possibility of unforeseen
risks.
 The level of activity varies over the duration of the project.
 They constitute a dynamic system subject to change from internal and
13 external sources. CHAPTER 1: MODERN PROJECT MANAGEMENT 14
1. WHAT IS A PROJECT?
The characteristics of events and projects
to  Key following characteristics of project management to
encapsulate event management practices:
 Change: can intervene at any stage in the organisation of an event as with its
progression the initial idea/scope/mission evolves.
 Focused: each event has a particular aim and needs to achieve its
result/mission (some events can have multiple purposes that need to be
achieved).
 Temporary: events have a definite time: a start date when objectives are set
and a finish date when all objectives have been achieved.
 Integrated: the project manager has the role of interlinking all the activities
and make sure that each member of the team understands their role.
Resources (material and human) need to be put together in a complex
structure to make the event successful
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1. WHAT IS A PROJECT? 1. WHAT IS A PROJECT?

What is the Project Management?  Technical dimension includes

planning, scheduling, and
The “art and science” of coordinating people, equipment, materials, money, controlling projects
and schedules to complete a specified project on time and within
 The sociocultural dimension
approved cost.
also involves managing the
What is the Project Manager? interface between the project
and external environment
The project manager is the person assigned by the performing
 The technical dimension
organization to lead the team that is responsible for achieving the project
represents the “science” of
objectives.
project management while
Being Part of a Project Team the sociocultural dimension
represents the “art” of
 Most people’s first exposure to project management occurs while managing a project.
working as part of a team assigned to complete a specific project.
 To be successful, a manager
 Work is full-time, or part-time on one or more projects. must be a master of both
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1. WHAT IS A PROJECT? 2. PROJECT GOVERNANCE

Guides and resources available to assist event managers

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2. PROJECT GOVERNANCE 2. PROJECT GOVERNANCE

 Governance is designed to improve project management in the

Alignment of Projects with Organizational Strategy
whole organization over the long haul.  Since projects are the modus operandi, strategic alignment of projects is of
major importance to conserving and effective use of organization resources.
 The rationale for integration of project management was to
 Selection criteria need to ensure each project is prioritized and contributes to
provide senior management with:
strategic goals
 An overview of all project management activities;
 Strategic plans are
 A big picture of how organizational resources are being used; written by one group of
managers,
 An assessment of the risk their portfolio of projects represents;
 Projects selected by
 A rough metric for measuring the improvement of managing projects relative
another group, and
to others in the industry;
 Projects implemented by
 Linkages of senior management with actual project execution management.
another

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3. EVENTS MANAGEMENT ENVIRONMENT 3. EVENTS MANAGEMENT ENVIRONMENT

1. Political/legal environment
2. Economic environment
3. Social/cultural environment
4. Technological environment
5. Demographic environment
6. Physical/environmental context
7. Competitive environment

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4. PROJECT MANAGEMENT TODAY: 4. PROJECT MANAGEMENT TODAY:

A SOCIO-TECHNICAL APPROACH A SOCIO-TECHNICAL APPROACH
 Technical dimension includes
planning, scheduling, and
controlling projects

 The sociocultural dimension

also involves managing the
interface between the project
and external environment

 The technical dimension

represents the “science” of
project management while
the sociocultural dimension
represents the “art” of
managing a project.

 To be successful, a manager
must be a master of both
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4. PROJECT MANAGEMENT TODAY:

5. SUSTAINABLE EVENT PROJECT
A SOCIO-TECHNICAL APPROACH

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5. SUSTAINABLE EVENT PROJECT 5. SUSTAINABLE EVENT PROJECT

1. Reduce negative economic, social, cultural and environmental

impacts
2. Enhance the wellbeing of communities by creating economic
prosperity through the improvement of working conditions and
employment facilities
3. Move the decision-making process from a central to a more local
level to encourage involvement
4. Contribute to conservation of natural and cultural heritage
5. Embrace diversity and provide access for all members of society
6. Create enjoyable experiences by enabling visitors to connect
meaningfully with residents
7. Encourage respect between event attendees and hosts linking to
local pride and confidence.
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5. SUSTAINABLE EVENT PROJECT 5. SUSTAINABLE EVENT PROJECT

1. Economic 1. Economic
Example: Major functions of mobile devices in events Example: Major functions of mobile devices in events

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5. SUSTAINABLE EVENT PROJECT 5. SUSTAINABLE EVENT PROJECT

1. Economic 2. Environmental
Example: Major functions of mobile devices in events
 Before the event (planning process): environmental guidelines
on event location
 The event itself (construction process): the setup (facilities
and infrastructure), recycling and waste management, the carbon
footprint of the event
 After the event: determine the impact of pollution made by
participants through the use of facilities/accommodation/transport

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5. SUSTAINABLE EVENT PROJECT

3. Social
 Performance expectancy (mitigated by age and gender)
 Effort expectancy (influenced by age, gender, and experience)
 Social influence (influenced by age, gender, and experience)
 Facilitating conditions (mitigated by age and experience)
 Hedonic motivations
 Price value
 Experience and habit

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