Name: Leomilyn Cris O.

Guimalan course: Bs Entrep – 2A

Name of the company: Honda motor Company

Component Value – added Activities

Research and Development • Development of automobiles and advanced power products.
• Research professional group that creates innovation.
• Expand current businesses and improve profitability (strengthen
product, sales and service capability).
• Continually seeking make dreams real. Honda R&D’s mission is to
push the limits of technology, in coordination with Honda.
Design The design of Honda motors is detailed and deeply rooted every process
of designed to put safe, efficient, and economical value. Through the
innovation process they were able to evolve and enhance motor parts.
Honda has always stayed ahead, inviting other manufacturers to try and
keep up. The result: a company built on hunting down success and
invention. As they seamlessly combine strengths like functionality,
reliability and create a distinct design language which is best
demonstrated in their range of products.
Purchasing • There are over 600 exclusive Honda Dealers nationwide offering
Honda's wide range of motorcycles which helps every customer to
easily purchase Honda motors.
Production • They procure and supply raw materials such as light metals, steel,
plastics, resin and Platinum Group Metals (PGM). While responding
to the transformations taking place in the manufacturing industry,
such as motorization and light weighting, they offer high quality
services that go beyond the domains of the trading company to
create diverse value, by taking on the business of manufacturing,
including steel processing and molten aluminum.
• Manufacturing denotes the fabrication or assembly of components
into finished products on a fairly large scale.
Marketing and Sales The ‘Power of Dreams’ slogan features across Honda’s advertising and
promotion campaigns and events. Advertising has always been a key
component of Honda’s marketing and promotional strategy. Television
advertisements are also a major method of promotion for the Honda
products. The ads of its beautiful family cars are promoted through
creative television ads.
Distribution It uses different channel of distributions such as authorized showrooms,
dealership authorized services centers, resellers DSA (Direct Selling
Agents) and the e – commerce sites to make their product available to
the customers.
Customer Services For inquiries, comments and suggestions, they provide forms and can
send them messages in their page or contact their line agency partner
that helps customer relations to get in touch with you shortly or you can
email them customerservice@hondaph.com