B U K U JA W A B A N T U G A S M A T A K U L IA H

T U G A S 1

N a m a M a h a s is w a : A d h ie R iz k i A n u g ra h
N o m o r In d u k M a h a s is w a / N IM : 0 4 2 1 7 4 0 7 5

K o d e / N a m a M a ta K u lia h : A D B I4 2 0 1 / B a h a s a In g g ris n ia g a
K o d e /N a m a U P B JJ : 2 4 /U T B an d u n g

M a s a U jia n : 2 0 2 0 / 2 1 .1 (2 0 2 0 .2 )

K E M E N T E R IA N P E N D ID IK A N D A N K E B U D A Y A A N

U N IV E R S IT A S T E R B U K A
T o p ik b a h a s a n :

T o b e F irs t M o v e r in a b u s in e s s , y o u d o n o t h a v e to h a v e

m a rk e t a n a ly s is .

D o y o u a g re e o r d is a g re e to th e s ta te m e n t?

T o d a y , m a n y p e o p le r u n b u s in e s s e s o r b u s in e s s e s , f r o m s m a ll

b u s in e s s e s t o la r g e b u s in e s s e s . T h e r e f o r e , b e c a u s e m a n y p e o p le a r e

d o in g b u s in e s s , f in a lly a m a r k e t h a s e m e r g e d . T h a t is a c o lle c t io n o f

b u s in e s s e s o r b u s in e s s e s w h e r e e a c h b u s in e s s h a s t h e s a m e s e llin g

o b je c t . F o r e x a m p le , a t e a b u s in e s s . A b u s in e s s a s s o c ia t io n o r a t e a

b u s in e s s is c a lle d t h e t e a b u s in e s s m a r k e t .

In s t a r t in g a b u s in e s s w e n e e d a m a r k e t a n a ly s is . B e c a u s e w e

a ls o h a v e t o k n o w t h e m a r k e t c o n d it io n s o f t h e b u s in e s s in t h e

b u s in e s s w e a r e g o in g t o liv e in . B o t h in t h e p r ic e o f t h e s e llin g o b je c t

o r o t h e r t h in g s . T h e r e f o r e , t h e r e is a n e e d f o r a m a r k e t a n a ly s is in

s t a r t in g a b u s in e s s a s a d r iv in g f o r c e . A n d I d o n o t a g r e e . if s o m e o n e

s a y s w h e n s t a r t in g a b u s in e s s a s a d r iv e r w e d o n 't n e e d t o d o a

m a r k e t a n a ly s is .

E v e r y t im e y o u s t a r t a b u s in e s s , it is b e t t e r n o t t o b e a r b it r a r y .

T h e r e s h o u ld b e s t e p s t h a t m u s t b e c o n s id e r e d s u c h a s c a lc u la t in g

b u s in e s s c o s t s , c o n d u c t in g m a r k e t a n a ly s is a n d d e t e r m in in g t h e p r ic e

o f s e llin g o b je c t s a c c o r d in g t o m a r k e t p r ic e s . s o t h a t t h e b u s in e s s w e

a r e r u n n in g c a n r u n w e ll. a n d t h e p r ic e o f g o o d s w h ic h c a n b e s o ld

a c c o r d in g t o t h e m a r k e t .