6t pos epos Zool HAV Epo Stuy] EPULA, Zo61 1HdV you] Apnojd uy], 6 dn-L 7661 l ppULyL 7661 1HdV #199) isdad AWYN aNvud aLva SyONposg JO YouNeY pux uoNndiadssaq WOHLIID MON VIO A104 ay Isdaq :mou-H96] INON ISd9q :ES61-C861 & scanned with OKEN Scanner“4 1 HODOLOGY ‘These are the following methodologies which are utilized for making this project ject. The data for the present study was gathered from two source: > Primary sources as direct interactions ® Secondary sources through the publications, Primary sources: - > The methods in primary sources are > Direct observation > Interview with the customers > Questionnaires A set of structured non-disguised questionnaires was utilized for the project and the sample size consists of 100 respondents and the sample technique used is simple random. Secondary sources: The different sources of which form a part of secondary data collection includes— Journals v Newspapers Vv Company annual reports v Magazines > Brochures Vv Text books & scanned with OKEN ScannerBIBLIOGRAPHY REFERENCE: poOKS: 7 Kotler Philip, “Principles of Marketi 1997 > Ramaswamy V.S. & Namakumari$, «4 ‘arketing Management Planning and Control”. 1990 > Stanton. William.J.”Fundamentals of Marketing” 1994 > K.V.Rao, “Research Methodology in Commerce and Management 1993 MAGAZINES & JOURNALS: > Business World > Business Today > Other Sources LEXICONS: www.pepsi.co.com www.google.com tr MD x, & scanned with OKEN ScannerCONCLUSION Modern marketing techniques beyond the development of qualitative products to market such product a lot of study require to understand the marketing dynamics there several product for instant in spite to high quality could not stand up in the market, just because of improper marketing plans and monitoring the customers behavior, and keeping track of changes in the tastes, pricing it one of major ingredient which produce positive and negative response of the customer. Packing and get-up of product colors etc., create attraction first rest or secondary issues accessible to potential customers. Companies must communicate with their present and potential customers. Promotion mix consists of five major models of communication. > Sales Promotion , > Publicity Advertising Public relation Direct Marketing Measuring the promotional mix’s effectiveness involves asking the target audience whether they recognize or recall the message and their arg previous and current attitudes towards the product and company & scanned with OKEN ScannerSUGGESTSIONS Survey reveals that people are prefer to less cola products in comparison to Pepsi, So that Pepsi Co should expand its distribution network by inducting high capacity vehicles to strengthen their supply network. v Pepsi Co must try to check the gap supply because small retailers are unable to maintain high volume of stock at a time. vy There must be continuous advertisement support to keep up selling of products, Like T.V, national newspapers ete. > New and more attractive schemes to be developed to augment dealers interest to sale the products recognizing the fact. The dealer plays a significant role to promote and push the product. > Company person must make periodical visit to the outlet for keeping better relation. Just not to depend on distributors inputs whether schemes are explained and implemented correctly. ¥ Targets to be set for the distributors in practical way and provide continuous support by allowing them to take certain decisions. Good communication should be maintained between retailer and distributor by y organizing distributes meets. y Targets should be set in such a way that which benefits both the distributor, company and have a substantial increase in sales. & scanned with OKEN Scannere oy > ¥ > > FINDINGS Through my research study what I have find out from the survey and interpretation which are summarized as below: Number of brands selling in the market of coke, Pepsi is the lesser share in the market. People prefers cola brands less in comparison to Pepsi brands. Retailers demands daily distribution (supply) services Customers are more satisfied with the coke’s products than Pepsi Co. ‘Trade scheme offered by Pepsi are better than coke. Consumer promotions & schemes offered by Coke are better than Pepsi. TV ads create large impact on increment of sales. The soft drink market still lot of scope to develop by way of introducing new products. Communication related to Trade Schemes is not explained in clear to the outlets. All brands are not available at the outlets. It is clear that the products of Pepsi are not sufficiently stocked to cater to the demand existing in the market. The advertisements that are mostly remembered by the respondents are of Pepsi and coca-cola. The price of Pepsi products is affordable for majority of respondents. Company may offer discounts to attract more customers. Company should emphasize more on promotional activities of energy drinks, sodas and sports drinks. ‘The company should focus on the individuals with low income as it meets to cater to the needs of all groups, & scanned with OKEN ScannerLIMITATIONS OF STUDY Following are the limitations. They are the following:- ° Limited data :- The company has provided data as the company is mainly construction Lis the data is very limited to the extent of the survey Limited time period :- Since the period for project is done in 26 days with 5 years of financial statements so it was difficult to exact analysis of the data for providing suggestions to the company © Limited area :- As from the following financial data availability there is some how difficult for analysis i.e. exactly analysis is not possible « Limited information: - As the company is busy in preparation of yearly statements so the company has provided the data which was readily available due to the heavy work & scanned with OKEN ScannerOBJECTIVES OF THE STUDY of ratio analysis is important to analyze the financial performance of the company for the past years To measure the profitability of VW&S CONSTRUCTIONS company To analyze the solvency position of the company To evaluate the financial health of the company To study about the strengths and weaknesses of the company & scanned with OKEN Scanner© This study helps for the company to know its areas for the further improvements, © This study helps the company in decision making purposes & scanned with OKEN ScannerRESEARCH METHODOLGY The research methodology is the process which is used to collect the information for the purpose of making the business decisions . A research is done to analyze the problems where the organization is suffering and it helps the organization for analyzing of the problem faced by the organization . The rescarch provides the solution for the problem and provides the key areas problems where the organization is fa 1g and provides the suggested methods for the solutions For the research methodology the researcher has to collect the sufficient data about the organization and he should aware of the different methodologies for conducting of the research problem For every research probiem the DATA plays a vital role so the researcher has to collect the full information before starting of his research .the researcher should also maintain the accuracy of his data so th it helps in providing the correct solution for the organization DATA: - It is defined as the collection of the information /facts. The data collection plays a vital role in the research problem so the classification of the data is mainly two types PRIMARY DATA SECONDARY DATA. Primary data: - it is defined as the fresh information it means that just the information has collected so it is also known as the “RAW DATA” Secondary data: - it is defined as the further the ata which was refined and processed to get the new information , Mainly the examples of rary daa is magazines, news Papers, etc & scanned with OKEN Scanner