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  • Business Research Methodology: Presented by T.V.S.Sree Harsha 20L31E0096 Mba-B

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    The document discusses different types of research methodologies used in business. It defines qualitative and quantitative research, differentiating the two in terms of their focus, data collection methods, analysis techniques, and sample sizes. Field research is described as a qualitative method to observe people in natural environments in order to understand contexts and increase data quality. The key steps of field work management in research are outlined as locating issues, designing the project, collecting data, interpreting findings, and reporting results. Advantages of field studies include gaining insights without variable interference and achieving thorough understanding of research subjects.

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    The document discusses different types of research methodologies used in business. It defines qualitative and quantitative research, differentiating the two in terms of their focus, data collection methods, analysis techniques, and sample sizes. Field research is described as a qualitative method to observe people in natural environments in order to understand contexts and increase data quality. The key steps of field work management in research are outlined as locating issues, designing the project, collecting data, interpreting findings, and reporting results. Advantages of field studies include gaining insights without variable interference and achieving thorough understanding of research subjects.

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    6 views8 pages

    Business Research Methodology: Presented by T.V.S.Sree Harsha 20L31E0096 Mba-B

    Uploaded by

    Sree Harsha Vardhan
    The document discusses different types of research methodologies used in business. It defines qualitative and quantitative research, differentiating the two in terms of their focus, data collection methods, analysis techniques, and sample sizes. Field research is described as a qualitative method to observe people in natural environments in order to understand contexts and increase data quality. The key steps of field work management in research are outlined as locating issues, designing the project, collecting data, interpreting findings, and reporting results. Advantages of field studies include gaining insights without variable interference and achieving thorough understanding of research subjects.

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    BUSINESS RESEARCH

    METHODOLOGY
    PRESENTED BY
    T.V.S.SREE HARSHA
    20L31E0096
    MBA-B
    RESEARCH:
    Research is the systematic process of
    collecting and analyzing information(data)
    inorder to increase our understanding of
    phenomenon about which we are concerned or
    interested.
    QUALITATIVE RESEARCH
    • Qualitative research involves collecting and
    analyzing non numerical data(e.g. Text ,
    video , audio) to understand concepts ,
    opinions or experiences.
    • It can be used to gather in depth insights into a
    problem or generate new ideas.
    QUANTITATIVE RESEARCH
    • It is the process of collecting and analyzing
    numerical data.
    • Used in financial analysis, psychology
    ,economics , demography , marketing , less in
    anthropology and history.
    DIFFERENTIATE QUALITATIVE AND
    QUANTITATIVE RESEARCH
    QUANTITATIVE RESEARCH QUALITATIVE RESEARCH
    • Focus on testing theories • Exploring Ideas and
    and hypothesis. formulating ideas and
    • Analyzed through math and theory or hypothesis.
    statistical analysis. • Summarizing , categorizing
    • Expressed in numbers & interpreting.
    ,graphs, tables. • Expressed in words.
    • Requires many respondents. • Few respondents.
    • Closed (multiple choice ) • Open ended questions.
    questions.
    WHY FIELD WORK IS NECESSARY

    • Field research is defined as a qualitative


    method of data collection that aims to observe
    interact and understanding people while they
    are in a natural environment.
    Reasons to conduct field research
    • Overcoming lack of data
    • Understanding context of the study
    • Increasing the quality of data
    PROCESS OF FIELD WORK
    MANAGEMENT IN RESEARCH AREA

    Locating and Designing the


    defining issues or research project Collecting data
    problem

    Reporting
    Interpreting
    research
    research data
    findings
    ADVANTAGES OF FIELD STUDY

    • It is conducted in a real world and natural


    environment where there is no tampering of
    variables and the environment is not doctored.
    • The researcher gains a deep understanding into
    the research subjects due to the proximity to
    them and hence the research is extensive ,
    thorough and accurate.

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