Managers and leaders are essential to the success of any project or organization.

A manager
may be an expert at team leadership, project management, employee motivation, or even
fostering innovation in the workplace (Marzano et. al ., 2005).
Today, a number of managers have emerged all over the world who have made a name for
themselves as well as their companies . They have helped their companies achieve
tremendous success and growth.

The following paragraphs describe five managers from around the world who can be
described as master managers in this competitive era. Jeff Bezos (Amazon) - Jeff is a well-
known and well-known pioneer in the world of e-commerce. Jeff is credited with inventing
"predictive analysis."This entails recommending similar products to buyers based on their
shopping habits and purchase history. This concept has resulted in significant growth of the
overall e-commerce concept, as well as making online shopping a pleasurable experience for
customers. Anne Mulcahy (Xerox) - Anne is well known for successfully turning things
around when Xerox was facing a major financial crisis. She never aspired to be the company's
CEO, but her hard work and dedication got her there. In 2008, she was named CEO of the
Year by Chief Executive Magazine, as well as America's Top Leader by a major US news
channel.
　
　Spotlight: Manager at Work" features Mark Pincus, CEO of Zynga, to demonstrate
the diverse backgrounds, skills, and characteristics of successful managers. It's not
easy to run one of the world's leading social gaming companies. Customers must be
persuaded to buy things that do not exist (for example, virtual worlds like Farmville),
and talented employees must be recruited and retained. It is Mark's responsibility to
lead in this demanding industry, where managers must meet customer demands while
also providing benefits to keep his employees satisfied and creative.Zynga’s products
and they have stories about the changing nature of the industry and what is expected
of them by their customers. The question they may not have considered is how
challenging it is to keep employees in this demanding environment.

Xerox CEO Ursula Burns was the first African-American woman to lead a Fortune 500
company. Ms. Burns has a reputation for being daring, having started as a summer
engineering intern more than 30 years ago. With her bold talk and blunt attitude, she
challenged Xerox's established culture of being polite, courteous, and discreet. Her challenge
at Xerox is to develop strategies that will help the company thrive and be an industry leader in
a digital age of constant change.