One of the Very Best in the World

(771 Words)

We are all aware that the majority of businesses in the country have the goal of

expanding their names on a global scale, despite the inherent risks. When companies

expand internationally, they gain access to new talent pools as well as new

technologies. It is possible that these will assist in lowering manufacturing or operating

expenses, which will enable businesses to enhance their profit margins (Huang, 2021).

This grants them the power as well as the profit that they desire. It is a significant

accomplishment to get to another country because getting there is not easy, and there

are numerous challenges and risks along the way. Due to all of these features, they

have the potential to become a global corporation. Because of their immense power,

global corporations have the ability to bring up a financial crisis whenever they want to

do so. They determine the equilibrium produced as a result of growing global wealth

disparity, income inequality, the absence of effective labor protection, environmental

deterioration, and, in some circumstances, challenged sovereign rights (Brazalote,

2022).

Emperador Inc. is recognized as one of the most successful and well-known

Filipino companies operating internationally. Emperador Inc. is now capable of

capitalizing on its international distribution network, elevating its whole range of brandy

and whisky goods led by Emperador and Fundador alcohol. This is made possible due

to the company's recent expansion into the global marketplace. A holding company,

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Emperador Inc. runs an integrated business that produces, bottles, and distributes

distilled liquor and other beverages sourced from Europe and the Philippines. Andrew

Tan, a tycoon in the real estate industry, uses his trips to Europe to scout for

businesses and other valuable assets. He has a strong connection to Spain, and the

country's Fundador brandy was the inspiration for him to launch his own brandy

company, Emperador. Years later, Emperador would eventually purchase Fundador,

becoming the largest brandy producer in the world as a result of the transaction. The

purchase by Emperador of Bodegas Fundador, Spain's most famous, largest, and

oldest brandy producer, was the transaction that left Tan with the most lasting legacy.

With the acquisition of Fundador, Emperador now has control over 1,500 hectares of

vineyard land, almost 1 million square meters of storage and manufacturing equipment,

and four plants throughout Spain (Dumlao-Abadilla, 2018).

Emperador Inc., the largest brandy company in the world, is keeping up with its

aggressive expansion across North America and Europe, despite the fact that the global

pandemic has had a negative impact on the majority of countries on both continents.

"We are delighted that the company was able to provide a respectable performance

during the first nine months of 2020 on the strength of its worldwide operations, which

we have expanded over the course of the previous five years. The country with the

largest international growth is China, where it is anticipated that sales will more than

quadruple compared to the previous year. The premium single malt brands and brandy

will be the primary drivers of this expansion. We are certain that this will open the way

for greater expansion of Emperador in the years to come, and we are looking forward to

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it. "Glenn Manlapaz, who serves as the chief executive officer of Emperador

International, made this statement (Palawan News, 2020).

Emperador, Inc. achieved iconic status due to the fact that it possesses the

characteristics of a successful corporation. It is notable for the exceptional quality of its

products, which is one of its many attributes. One of the products that Emperador Inc.

produces is called Emperador brandy. The success of Emperador Brandy can be

attributed to the complex blending and maturing procedure it goes through. It just takes

a single taste to realize that Emperador Brandy is a product of the highest caliber, even

though it is offered at a price point that is very affordable. The next attribute of

Emperador Inc. is that it has consistently been expanding. The expansion of Emperador

Inc. continues. Even if they have operations in other nations, one of their primary goals

is to expand their economic footprint.

Going global has a lot of benefits that every company may use to its advantage.

There is no question that the solutions that your company provides have the potential to

make your clients' life easier or more convenient in some way. When you take your

company global, you open the door for an enormously greater number of individuals to

find solutions to the problems or questions that your firm helps solve. I believe that

Emperador Inc. has already assisted many individuals, which is why it continues to exist

on a global scale.