ACTIVITY 4- GLOBAL ECONOMY

THE CONTEMPORARY WORLD

PRESENTED BY:

JEFFERSON PEREZ
NATHANAEL JALON
REYNAMAE TICANO
“WE CHOOSE THE
EMPERADOR
DISTILLERS INC. FOR
THIS ACTIVITY”
In1990, Emperador Brandy was launched as
Philippines' first brandy label. Emperador
Brandy has since started to expand its brand
footprint outside the Philippines. It holds its
position as the world's largest "cut brandy" by
volume and it is now being distributed in 40
countries throughout Asia, North America,
Africa, Middle East, and Europe.

HISTORY OF EMPERADOR DISTILLERS

In 2010, Emperador Light was introduced with lower alcohol
content and was targeted to the younger alcoholic beverage
consumers. Emperador Light sales were bolstered by a
"Gawin mong Light" campaign launched in 2011. Sales
increased significantly after that, rising from 57 million litres
in 2009 to nearly 300 million litres in 2015. The label of the
Light variation identifies the product as

"Premium BRANDY Liqueur", rather than simply "brandy".

This indicates that the product is a liqueur containing
flavouring's, sweeteners, and neutral spirits alcohol made
from sugar cane, in addition to brandy
MAP THE INTERNATIONAL CONNECTIONS IT
HAS CREATED.
Emperador Inc. is the Philippines biggest liquor
company and world’s largest brandy manufacturer. It’s
local and acquired global brands of distilled spirits and
other alcoholic beverages are currently available in 55
countries across the continents of Asia, North and South
America and in 300 airport retail stores worldwide.
MAJOR COUTRY LEADERS OF THIS INSTITUTIONS
The passion, vision, creativity and innovative spirit of
Dr. Andrew Tan are the secrets to his success. He is a
master blender. He is passionate about the art of
blending and about business. Our first successful liquor
product was Andy Player whiskey, blended here in the
Philippines. He is a visionary, seeing things most cannot
see.
He is very creative and innovative. In liquor, you must
have a good sense of global trends. People think there is
no space to innovate in liquor, but Dr. Tan is good at
product innovation. He launched a white brandy called
“Terry White” in Spain for younger consumers, for
cocktail mixing.
CONNECT THE PHILIPPINES IN MAP OF
INTERCONNECTIONS
Emperador Inc. (EMP) is a holding company which
operates an integrated business of manufacturing,
bottling and distributing distilled spirits and other
alcoholic beverages from the Philippines and Europe.

In 1990, Emperador Brandy was launched as

Philippines’ first brandy label. This brandy was
produced through a delicate blending and aging
process. The result is a brandy of distinctive aroma
flavor and consistent mellow quality.
HOW DOES THIS INSTITUTION AFFECTS THE
INFLUENCE GLOBAL ECONOMIC OF THE
PHILIPPINES.
Emperador Inc., the listed liquor firm of businessman
it Andrew Tan, said its income in January to September
rose 11 percent to P5.9 billion from last year’s P5.27
billion, mainly on brisk overseas sales.

In the third quarter alone, it said its income rose 25

percent to P2.5 billion from last year’s P2.02 billion,
still due to the high demand of its products overseas.
HOW DOES IT AFFECTS THE
ECONOMIC OF THE PHILIPPINES
The success of our international expansion boosted
company earnings, bringing stability and growth at a
time when the Philippines wrestles with the impact of
the coronavirus. Emperador’s global business saw
double-digit growth as it adapted well to new
consumption trends,” Emperador President Winston Co
said in a statement.
Emperador Inc., a publicly listed company at the
Philippine Stock Exchange with a market value of
Php163 billion, owns Emperador Distillers, Inc.,
Scotch whisky maker Whyte and Mackay Group, and
Bodegas Fundador in Spain.
THANKYOUUUUUU!!!