BUSINESS PLAN PROPOSAL

CIDAR SNACKS

Submitted by:

Erlyn Grace Duma

EXECUTIVE SUMMARY

Over the last years, a healthy lifestyle, including products and services for customers, has
become increasingly popular. Even though more governmental and non-governmental
organizations are promoting a healthy lifestyle as a personal health decision, doctors
continue to warn us that we must protect ourselves from diseases. Modern science
demonstrates that eating a well-balanced diet will help you live a long and healthy life. We
anticipate that our products will be well welcomed and purchased by consumers because
to the growing demand for fast food and the fact that an increasing percentage of
people feel the need to eat healthy.

The company “CIDAR Snack” focuses on the larger food sector, having a segment that
caters to the healthy food market and, within that, a segment that caters to the healthy
fast-food market, designing meals that are conveniently available (quick purchase),
delicious, and healthy. In fact, the meals include nutrients that help in the prevention and
treatment of a variety of disorders. CIDAR Snack competitors include fast food suppliers,
finished and semi-finished thermal treatment products (frozen, preserved, and other
packaged products), and finished non-thermal treatment products, all of which are focused
on providing the same primary objectives in the least amount of time (sandwiches, salads,
snacks, etc.)

In the year 2021, the idea for CIDAR Snack was conceived. The company was established
and 1begin selling its goods. The company will initially offer things on the internet
(www.cidar.com) that will be delivered to the customer. We will provide items to large and
medium-sized businesses around Davao City. At the long run, the company plans to
increase its sales volume by installing food vending machines in important educational
institutions and other high-traffic areas. We’ll also create a website dedicated to living a
healthy lifestyle and eating nutritious foods. The website will also be used to sell
advertising space.
The following products will be manufactured and sold by the company:

• Egg Sandwich

• Veggie Sandwich
• Snacks of potato cheese ball

It is crucial that both groups’ meals be delightful. In the long run, we plan to expand our
product line to include new salads and sandwiches. Products will also be packaged in a
handy manner (“take away ready”).

The company founder believes that there is an opportunity for “quick healthy meals” due to the
following reasons:

• Healthy food helps maintain a youthful appearance, which is becoming a social value.

Healthy eating helps in the maintenance of a youthful appearance: Our health is

dependent on the nourishment of our cells, which is most visible on our skin and
nails. Nourishing lotion protects the skin from the elements, but it does not solve
interior issues. Nutrient deficiency is a common cause of skin issues. We are not
aware of this if the cells are not severely harmed. Irregularities and disruptions are
extremely obvious if they are severely damaged. A modest modification in dietary
habits can sometimes improve the skin’s health. We believe that when beauty and
youth become social virtues, more people will eat a well- balanced, healthy diet.

• Healthy eating contributes to maintaining and promoting health and helps prevent
chronic diseases.

The growth in noncommunicable chronic diseases, occupational stress, a lack of

time, and other effects of our fast-paced lifestyle will drive people to eat healthier
foods on a more regular basis in order to mitigate the negative effects of this fast-
paced lifestyle on their health. This practice will be encouraged by increased
 awareness and promotion of nutritious foods. Consumers must be educated that
healthy food is not expensive, and this will encourage them to eat healthier fast
food. A growing body of information about diseases and health has resulted from
numerous studies, and human development has enabled us to protect ourselves
from many diseases. If we eat a balanced diet, our cells will be properly fed and
protected, which will enable them to restore themselves. This is the first condition
for enabling our bodies to produce an effective immune system, which is
important for preventing chronic diseases.

• Healthy food may also be tasty and available and

Many people believe that eating healthily is expensive, however this is not the truth.
We can choose from a variety of low-cost options. Many TV shows demonstrate
how to cook a healthy dinner that is not only economical, but also inexpensive that
indicate the food is healthy.

• Clear market opportunity

As consumers become more aware of their ability to prevent chronic diseases, they
will strive to keep their young appearance, mental and physical well-being. Modern
lifestyles prevent us from preparing balanced meals on our own because it takes
time and creativity.

TARGET MARKET

The fast-food market is growing rapidly in Davao City and the world. The same is true of
the population segment looking for balanced food. More and more providers are offering
healthy food in a variety of combinations.

The fast-food industry is growing mainly because of the rapid rhythm of life and the lack of
time. Meanwhile, the demand for healthy food is growing because consumers are becoming
increasingly aware of the positive effects of such food as well as the adverse effects of
unhealthy fast food.
The CIDAR'S target market:

Loyal customer: They are the customers that think highly of your brand, products, or
services, increases the chance that they repeatedly buy from you. Also called repeat
customer.

New customer: Or the first-time buyers that never taste the products.

Price buyers: These are customers want to buy products and services only at the Lowest
possible price.

Suspects: A suspect is a lead that looks like they fit the profile for potential client, but we
know nothing about them.

Prospects: Those are potential customers who have a lead that you already know
something about and may have had previous interactions with.

Wandering customers: People who have no specific need or desire in mind and are
attracted by the location of the business more than anything else.

COMPETITOR ANALYSIS

The direct competitors of CIDAR’S Snacks are some fast-food chains and we have so many
competitors near to us like the Master Siomai, Turks, Shawarma, Buko Express, Waffle
time, Mister Donuts, Potato Corner and Groceries.

Our products offer a unique quality and healthy product that you can get a lot of benefits.
It is one of the reasons why consumer is eager to buy our product.

Our products are continuously a megahit most particularly to millennial and children proving
it’s sustained marketability due to its effective tasty that will make the buyers love it and its
concept and offering.
Potatoes and sandwiches are used mainly as our main dish in our food stall and snacks in
almost food serving on side such as healthy sandwiches and potato cheese ball. Our
competitors have probably identified a lot of features that customers value highly but
maybe we have our secret recipe that our product make different and better to buy the
costumer.

PRODUCTS AND SERVICES

Product Description
The company will produce and sale:

 Potato Cheese Ball

 Egg Sandwich
 Veggie Sandwich

Product Ingredients Finished Product

Potato Cheese Ball Potato, cheese,

salt, pepper,
flour, egg,
breadcrumbs,
water and
sugar
Egg Sandwich Whole wheat
bread, boiled
egg, lemon
juice,
mayonnaise,
mustard,
pepper, salt,
spring onions,
and lettuce

Veggie Sandwich Whole wheat

bread, carrots,
cucumber, white
onion, lettuce,
mayonnaise,
mustard, cabbage
and tomatoes
Both groups must offer tasty foods. We will also have food stall since we are new to the
market. Over the long term, we will expand our range of products to include new salads
and sandwiches as well as a vitamin drink made from fresh fruit and vegetables. Products
will be also conveniently packaged (“take away ready”).

Initially we will offer 2 kinds of sandwiches (Egg sandwich and Vegetable sandwich) and
healthy potato cheese ball snack. According to feedback and market demands we will
subsequently expand our offerings.

MARKETING

The CIDAR Company will use the Internet as a marketing tool. The company agreed to
employ Social Media Marketing as an advertising strategy to market the products. The
business will be promoted using social media sites such as Facebook, Instagram, Tik Tok,
and others. The company will mostly promote its products on Facebook (Facebook
marketplace). The company will produce photo advertisements to attract the target
audience (netizens). It will be supplying excellent homemade-style items produced with
quality ingredients at budget-friendly costs. CIDAR Company will prioritize safe, nutritious,
and customized food alternatives.

Promotion Objectives of CIDAR Company:

 Raising public awareness of new products and services created

• Generating Customers’ Interest
• Target New Customers
• Ensure the quality of the product safety
 RISK SECTION

OPERATIONAL AND DEVELOPMENT

The technical plan of potato cheese ball compromises the product description, production
process, equipment and material, plan location and plan layout this area it discussed how
the product potato cheese ball is produced, what ingredients and equipment are needed.
Potato cheese ball production is done by using a frying pan/deep fryer and electric gas
there are about 1-2 person to make the product.

Potato Cheese Ball

Step Picture Description
s
1 Wash and peel the potatoes.
2 Add 1 tsp of salt and boil for
10-15 minutes.

3 Mashed the potatoes

4 Add 1 cup All-purpose flour

and 1tbps white sugar and
mix it thoroughly

5 After mixing it, cover it with

cling wrap and put it in
the refrigerator for 20-30
minutes
6 After 20-30 minutes, get the
mashed potatoes and
measure an ample amount
of it and put a cheese
inside and roll it until it
becomes round shape.

7 Cover it with flour

8 After covering it with flour,

dip
it in the egg.
9 Cover it with breadcrumbs.

10 Deep fry it for 5-10 minutes

11 Get it when it turned into

golden brown and place
it in the plate with paper
tissue to get rid of the
excess oil.
Egg Sandwich

Step Picture Description

s
1 Boil eggs

2 Chopped it thoroughly
3 Add 2 tbsp not fat
mayonnaise, 1
tbsp mustard, ⅛
salt and pepper.

4 Add 1 tbsp. lemon juice

5 Add ample amount of

spring onions and
carrots and mix it
thoroughly
6 Get the wheat bread and
put lettuce on top of it

7 After putting the lettuce,

get the egg spread and
put it on top of the
lettuce and cover it
with wheat bread

Veggie Sandwich

Step Picture Description

s
1 Prepare the carrots and
cucumber and cut it
into thin slices
2 Chop an ample portion
of
cabbage

3 Wash the lettuce

4 Prepare 3 slices of
tomatoes

5 Prepare 2 slice of white

onion
6 For the spread, 2 tbsp
non-fat mayonnaise
and 1 tbsp mustard
and mix it together

7 Prepare the wheat bread

and put the spread on
top of it

8 Put some lettuce after

putting the spread

9 After that, put the carrots

10 And then the cucumber,

11 Put the tomatoes

12 Followed by the white

onion

13 And lastly, the cabbage

and cover it with
wheat bread
Finished Product

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