HARD VS SOFT NEWS:

REPORTING VIA SOCIAL MEDIA PLATFORMS

JULIUS M. SEGOVIA
 Which
SOCIAL NETWORK
is Best for
My Story?
 Most popular
social network in
the world
 In 2023, 49.9M
active users in PH;
2B worldwide.
 If you want to
target most
people, it is where
you should be.
 Audience of 10.4M
Filipinos
 64% of which are
females.
 Offers brand
engagements
higher than FB
 Platform for
fashion and
lifestyle
 Most visited website
by Gen Z

 1.5B users
worldwide
 Keeps audience
informed and
entertained
 Topics on
everything
 Search for songs
 Social network for
professionals
 In 2019, 8.1M
Filipino active
users
 Job hunting
 In 2019, 10.4M
Filipino users
 63% females
 Short videos
about news
highlights,
entertainment
gossip, and
sports
 WHAT IS NEWS?
• EVENT, IDEA, AND/OR OPINION
• TIMELY
• INTERESTING
• AFFECTS A LARGE NUMBER OF
PEOPLE IN A COMMUNITY
• CAPABLE OF BEING UNDERSTOOD
 NEWS GATHERING
• Actual coverage of an event
• Interview (ambush, presser, sit down)
• Writing from documents
News Sources
 WHERE CAN I FIND NEWS?
INTERNAL AFFAIRS EXTERNAL AFFAIRS
• PROMOTIONS • NATIONAL ISSUES
• RESHUFFLE • PUBLIC RELATIONS
• EVENT LAUNCHING • RELIEF OPS
• REGULAR MEETING • SPECIAL EVENTS
News Elements
INVERTED PYRAMID
BROADCAST
AND ONLINE JOURNALISM
 GENERAL RULE
• If there is ONE RULE in broadcast and
online writing, it is SIMPLICITY.
• The SIMPLER, the BETTER!
• Don’t confuse or rattle the viewers
and/or listeners; they can only take so
much at the same time.
 WRITING PRINCIPLES
• ONE THOUGHT PER SENTENCE
• BE CONVERSATIONAL
• THINK VIDEO
• AVOID JARGONS, FANCY METAPHORS
• USE PRESENT TENSE
• BE IN ACTIVE VOICE
• ATTRIBUTE SOURCES
 HARD VS SOFT NEWS
HARD NEWS SOFT NEWS
• EVENTS IN GOV’T • FEATURE STORIES
• POLITICS • HUMAN INTEREST
• FOREIGN AFFAIRS • LIFESTYLE
• HEALTH • SPORTS
• EDUCATION • ENTERTAINMENT
• LABOR • TECHNOLOGY
• COURTS, ETC. • HOW TO OR D-I-Y
 What is an Editorial?
• Presents the newspaper's opinion on an issue.
• Reflects the majority vote of the editorial board.
• Usually unsigned.
• Builds on an argument and tries to persuade readers to think
the same way they do.
• Meant to influence public opinion, promote critical thinking,
and sometimes cause people to take action on an issue.
• In essence, an editorial is an opinionated news story.
 What is Feature Writing?
• The creative aspect of journalism as it escapes the hard-
news format.
• Deviates a little (or largely) from presentation of hard
news.
• Is an in-depth look at a person, situation or place.
• Gives emphasis on some overlooked or
underappreciated tale and/or information.
• Appeals to the emotions.
Forms of News in
Social Media
PUBMATS
Nakikiisa ang Lokal na Pamahalaan ng
Tanza sa pagdiriwang ng National Flag
Day ngayong ika-28 ng Mayo.
Ipagbunyi ang Araw ng Watawat!

#BawalFakeNews
#YAPcares
QUOTE CARD
• President Duterte asked
travelers not to present fake
COVID test results.
https://bit.ly/2TYuKXN
INFOGRAPHICS
• COVID-19 Update as of June 9, 2021

Umabot na sa 3,513 ang kumpirmadong

kaso ng COVID-19 sa Tanza.

Sa bilang na 'yan, 265 ang active

COVID-19 cases. Mas marami pa rin
ang gumaling na pumalo sa 3,142.

Samantala, isandaan at anim (106)

naman ang bilang ng nasawi.

Hindi pa tapos ang laban sa COVID-19,

mag-ingat tayong lahat!
• PARA SA A1 HANGGANG A3
PRIORITY GROUPS, NARITO
ANG EASY STEPS SA
ONLINE REGISTRATION NG
MGA MAGPAPATUROK NG
COVID-19 VACCINE.
AV (AUDIO-VIDEO)
AV WRAP
TEXT TO VIDEO
VIDEO TEASER
 TRENDING
ONLINE REPORTS
• Nico Waje’s Stand for Truth (SFT) story on January 21
about the security guard who posed as a policeman
(“Maangas na Sekyu”) and harassed the vendors in
Manila earned two million views overnight.

• As of February 19, it has 5.3M combined views on

YouTube and Facebook.

• https://www.youtube.com/watch?v=d8wrqJ3X3s0#action
=share
END