Marketing Discussion: DIsney

Group 1

Dede Kurniawan (C1B019040) Yona Rania Qonitah (C1B021045)

Sheren Beatrick (C1B019149) Ariq Fikri (C1B021059)
Sharon Rivani Martiza (C1B021023) Ferenika Adhani (C1B021116)
 Introduction of Disney
The Walt Disney Company is one of the biggest entertainment
and media conglomerates worldwide. The company was
founded by Walt Disney and his brother Roy Disney in the year
of 1922. The company started off as an animation film studio
named Disney Brothers Cartoon Studio, but gradually expanded
their business to build their own empire and become a leading
company in the world. The corporate’s mission to be one of the
world’s leading producers and providers of entertainment and
information is still in progress.
 Questions

1. .
1. What does Disney do 2. What are the risks and
best to connect with its benefits of expanding the
core consumers? Disney brand in new
ways, such as video
games or superheroes?
1. What does Disney do best to connect with its core
consumers?
Original, creative and attractive content fulfills the entertainment
desire of a wide range of customers.
Leading diversified international entertainment companies which
comprises five segments: The Walt Disney Studios, Parks and
Resorts, Disney Consumer Products, Media Networks and
Interactive Media. This diversification provides sufficient chances
for all kinds of customers to select services
Its marketing campaign aims at providing unforgettable family
memories.
Employees are trained to be customer friendly and several
moments of magic for guests are planned.
DIsney infinity gaming platform has helped to connect to
customers on a whole new level.
2. What are the risks and benefits of expanding the
Disney brand in new ways, such as video games or
superheroes?

The Risks

Failure of one product can damage the whole brand

image
High brand expansion confuses consumers about the
core values of the company
Tough competition from already established brands in
gaming platforms.
2. What are the risks and benefits of expanding the
Disney brand in new ways, such as video games or
superheroes?
The Benefits
Low risk due to established brand loyalty

Goes along with the brand values of innovation

Helps in widening of customer base

Increase shelf space and visibility of the brand making

acceptance of new products easier.

THANK YOU