Questions

Preliminary assignment
Natalia Llanos
 Questions

Question 1
• Why should you build Digital Marketing Strategy for any a Company?
Digital Marketing helps to orientate companies towards a target audience, as
nowadays, companies must be able to understand what the market is saying,
that is, marketers must be up to date with all the changes or updates that
happen in the market.

Question 2
• Why “more sale” is not a good goal for Digital Marketing Strategy?
Digital marketing focuses on attracting new customers, developing a brand
identity, attracting new business... I think it can also aim to increase the
number of sales but without neglecting the company's image and customers.

Question 3
• What’s the difference between Owned and Earned media?
Owned media are media that are owned, for example, a company manages its
own website, blog, app, social networks... As for paid media, an external
company will do all the work.

Question 4
• What is a Buyer Persona and why is it important for Digital Marketing
Strategy?
A buyer persona is a representation of an ideal customer of a business, i.e.
creating a semi-fictional profile using data and information about what an
ideal customer should be like for a specific company.