Power brand:

A well-known and popular product in its market; for example, the success of new products for

the company's top power brands was a significant contributor to the company's growth. The high

levels of awareness and recall of a power brand associated with a very successful global

company's power brand result in increased customer recognition and recall of a company,

product, or service associated with the power brand of the very successful global company. For

the characteristics that they possess, powerful brands are admired. Awareness, perception, and

acceptance of a brand, as well as a sense of belonging to the brand, all play a significant role in

the overall strength of a company's brand. Leading brands raise the perceived value of their

products to a higher level than their competitors. More inelastic consumers; greater loyalty

response; less vulnerability to competition; greater trade cooperation; increased marketing

actions communications; less vulnerability to crises; and potential licensing opportunities are

some of the benefits of better perceptions. Better understanding of the subject matter We define

power brands as those that do the following things, to be more specific the previous year's sales

totaled more than one billion dollars. Prior to 1980, there was a traditional channel distribution

system in place (i.e., legacy brands). For the past ten years, wages have grown at a faster rate

than inflation. This is a positive development (i.e., by more than 21 percent). Over the last four

years, they have outperformed the growth rates of their respective sectors by at least one

percentage point on average (Wils, 2021).

Strategies:

What marketing strategies does McDonald's use to attract customers? One of the keys to

McDonald's success has been the company's emphasis on customer satisfaction. When it comes

to McDonald's Operations Competitive Strategy, three factors are given particular attention: cost,
speed, and nutrition. The ability to make the customer "happy" is extremely important to them.

By concentrating on its market positioning, a brand has the potential to achieve overnight

success. One of the most successful brands in the world is McDonald's, which has cemented its

position in the hearts and minds of its customers. When you look at the golden arches, you

immediately recognize them as the McDonald's trademark. It is McDonald's fries that come to

mind when you think of the best fries on the planet. They are simply the best. When you think of

the best hamburger in the world, the first place that comes to mind is McDonald's, of course. 

This, my friends, is the power of brand positioning in action! Only taste and quality will be able

to provide you with a satisfying experience over an extended period of time. In order to ensure

that consumers never forget about you, brand positioning strategies must be used in conjunction

with this strategy. There are different strategies applied by the managers to make the things

executable and to make the brand powerful and stand out tall. Make a public declaration of

intent. Make a clear statement about the promise that your company is making. Make a thorough

selection of the ideal customer for your business (Singireddy, 2020). Customer dissatisfaction is

most commonly caused by your tendency to try to sell everything at once to as many people as

possible. Find out what's important and then make sure it gets delivered. Make it as simple as

possible for people to buy. Here we see that implementation of leverage brand marketing theory

make things more favorable for the company and this will help in flourishing and prospering the

brand. As leverage brand marketing theory says that It is possible for a company to enter a new

but related product category by leveraging the power of an existing brand name and

communicating valuable product information to the consumer; however, this is not always the

case. McDonald's brand managers can create a powerful brand leveraging strategy for the

company by maintaining the quality of all products sold under the McDonald’s brand in various
categories (Domegan, 2020).  To begin, brand managers must determine which products will be

promoted under which brand. This is a lengthy procedure. It is critical that they leverage a brand

only into categories that are related to or associated with the initial product in order for them to

be successful. In order to make the best decision for the brand, they must obtain answers to the

following questions.  The relationship of the new product to the existing product family is

discussed in detail below.  What aspects of the established brand have been identified as being

capable of being successfully transferred to new product categories?  What is the most

appropriate leveraging strategy to use in this situation?  What will happen to the original brand

name as a result of this? Do you intend to strengthen or weaken your stance on it? An important

consideration is whether or not the company has the necessary infrastructure to manufacture and

distribute a novel and differentiated product. The costs of product development and marketing

are expected to be recouped through the sale of the new product.  What policies are in place to

either restore or maintain the original brand's reputation if all attempts to leverage the brand's

reputation fail? A brand leveraging strategy can be extremely successful and profitable in the

right circumstances, especially if it is properly implemented and provides new products with the

appropriate image.

Recommendations:

McDonald's is an internationally recognized brand. As a result, the company's strategies appear

to be outstanding. However, I do have a few recommendations for this company in my opinion,

which are as follows: The first is that, despite the fact that McDonald's is already oversaturated

in the United States, the company has significant international expansion potential. The second

point to mention is the importance of brand recognition. The Golden Arches, which can be found

atop every McDonald's restaurant, are well-known to a large number of people. McDonald's
should take advantage of this opportunity in order to attract more customers. In addition, the

final one is concerned with customer service. McDonald's managers go through specialized

training to become better managers. As a result, they are in a position to provide exceptional

employee training. McDonald's employees receive positive feedback from customers based on

their actions and attitudes (Iglesias, 2020).

References
Domegan, C. e. a., 2020. Marketing systems: a listen, learn, leverage framework.". Journal of
Macromarketing.

Iglesias, O. a. N. I., 2020. "Towards a theory of conscientious corporate brand co-creation: the next key
challenge in brand management.". the next key challenge in brand management." Journal of Brand
Management.

Singireddy, M., 2020. Mcdonald's: Global Marketing." International Journal of Health and Economic
Development 6.2.

Wils, S., 2021. The Power of Influencer Marketing:. The Most Suitable and Valuable Influencer Type for
Sports Clothing Brands..