Job Description – Product

Management

PRODUCT MANAGEMENT (MARKETING)

Position Details
Designation AVP - Product Management (Marketing)
Reporting To Head of Product
Location Mumbai, IN
IKS Overview
IKS Health is a global healthcare services company that provides an integrated solution enabling enterprise
healthcare organizations to achieve superior financial and clinical outcomes while also empowering them to grow
successfully, operate efficiently, and navigate industry change. Our integrated solution includes - financial solutions
(including revenue generation, revenue capture, revenue collection, and revenue protection), technology and
practice solutions (including software, implementation, analytics, training, and support) and clinical solutions
(including virtual scribe, data abstraction, clinical documentation, implementation, coding, and other services that
utilize trained clinicians in India).
Position Overview:
IKS Health is seeking a passionate, strategic and entrepreneurial Product Managers to manage our product
portfolio as we aim to become a comprehensive Physician Enablement Platform. The incumbent will be the
Product Management Team at IKS Health and will be an important enabler to IKS Health’s vision of building a
Physician Enablement Platform of the Future.

The incumbent will work closely with various teams within IKS, collaborating closely with our clients to help
execute on a differentiated customer-centric, product vision and strategy. We seek Product Managers with passion
and track record for innovation and creative, out of the box thinking, with exceptional collaborative skills to help
execute on our product strategy in one of the most successful partnerships in the ambulatory healthcare space in
the US.

The ideal candidate will have a broad skill set including deep analytical skills, excellent business judgment, strategic
conceptualization skills, strong negotiation skills, a deep curiosity about how things work, and a passion for
creating a superior product & services experience for our customers. The role is inherently cross-functional. The
incumbent will work closely with colleagues from operations, finance, marketing, design and development,
operation and tech teams and must have the leadership presence, communication & persuasion skills to represent
the team. The incumbent must also be customer-obsessed with strong self-motivation and project/product
management skills.
Key Job Responsibilities:
Customer Segmentation & Identify key customer segments and their needs, and help position our products
Product Positioning for each segment
To conduct investigation and analysis on the product and the product market.
Product / Market Evaluation Process all the available information, identify opportunities, and present these to
the Head of Product for launching & commercializing products.
Developing positioning, messaging, competitive differentiation, and enabling the
Sales and Marketing teams to ensure they are aligned and work efficiently to
Product Marketing
generate and close opportunities. This will include, conducting Competitive
Landscape Analysis & Market Signals analysis to determine product positioning
Product Penetration & Work with various teams, including Sales & Marketing, to penetrate IKS’ Product
Adoption Suite in the market.
Desired Experience & Qualifications:
- MBA from a Top Business School (H)
- 4 - 7 years in Product Management / Product Marketing (H)
- Entrepreneurial mindset with experience in developing new businesses / products (M)
- Cultural mobility to work with multi-geography cross-functional teams (M)
- Demonstrated marketing and market research skills (M)
- Demonstrated management, leadership, and interpersonal skills (H)
 Job Description – Product
Management

- Excellent verbal and written communication skills (H)

Legend: H = High Importance (Required) M = Medium Importance (Preferred)

Key Areas of Performance: The performance of the Product Management Function will be closely linked to delivery
against IKS’ vision to create the Physician Enablement Platform of the future. The performance will be monitored
in the following 3 areas that determine IKS’ value:
- Share of Revenue from New Product Development
Top-Line Contribution - Share of Revenue from Value / Risk sharing
- Share of Revenue from Bundling of Products
- Time to Break-Even on New Products / Services developed
Bottom-Line Contribution - Annual improvement in Revenue / Employee (or other measures of profitability)
for the Product Portfolio
- Annual improvement in Client Wallet Share through the development of New
Strategic Value Contribution Products
- Penetration of Client Wallet Share potential with IKS Product Suite

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