SUMMER INTERNSHIP REPORT-2022

THE STUDY ON RESIDENTIAL REAL ESTATE

MARKETING AT ADDRESS ADVISORS-
BENGALURU
Summer Internship submitted in partial fulfillment of the
requirements for the award of the degree of
Master of Business Administration
Of

PRESIDENCY UNIVERSITY
By Name
P REVANTH REDDY
Reg no: 20212MEB0028
Under the guidance of
Name of the guide: DR Muthuswamy Ramesh
Designation of guide: Associate professor
School of management
Presidency university
2021-2023
1
 DECLARATION
This is to acknowledge that the report entitled” The study on real estate
for residential for rental” is made as a partial fulfillment of the summer
internship program by me in “ADDRESS ADVISORS” under the
supervision of “MR DR MUTHUSWAMY RAMESH” I confirm that
this report truly represents my work and accomplishment undertaken as
a part of my internship project. This work is not a replication of work
done previously by any other person. I also confirm that the contents of
the report and the views contained therein have been discussed and
deliberated with the industry supervisor.
Name and signature of the student
Registration no
P Revanth Reddy
20212MEB0028
Name and signature of industry supervisor
DR Muthuswamy Ramesh
Associate professor

2
 CERTIFICATE
This is to certify that MR P REVANTH REDDY REGN NO
20212MEB0028 has completed the project titled” THE STUDY ON
REAL ESTATE OF RESIDENTIAL FOR RENTAL” under the
guidance of DR MUTHUSWAMY RAMESH in partial fulfillment of
the summer internship project course of the master of business
administration program.

Signature of faculty guide:

Name of the faculty guide:

3
CERTIFICATE FROM ADDRESS ADVISORS

4
 ACKNOWLEDGEMENT
First and foremost, I would thank God for giving me this opportunity to
explore and learn new things in the society.
I would like to thank my college presidency university for giving me
internship in a new and challenging industry to learn and explore new
things in real estate.
The real estate which is challenging and every day is a learning process I
would like to thank my family, friends and my beloved colleagues in the
company who were very supportive and kind enough to help and learn
new things in the company they were very supportive in the company.
They were helping us all the times in a kind of a way we needed help let
it be a task assigned for us or if we had any doubts in the work which
they didn’t hesitate and they were very useful for us in the organization.
We learned new things in the organization that was very important like
How we should behave with the clients and how we should interact with
The clients and how we should guide them everything was thought in
The organization.

Regards
P Revanth Reddy
20212MEB0028

5
 ABSTRACT
Real estate is a booming sector after covid 19 because the people want to
buy or purchase a land or a property so that people can tell I own a
property and the property can be passed on to the other generations also
and after covid 19 it has become uncertain everyone wants to own a land
or a property before he dies he needs to own a property only.
The real estate is a growing field which as become an undesirable and
unstoppable sector, where the real estate is a sector. I have learned how
to deal with the clients and we should be gentle and nice to the people.
We should be faithful and deal in a professional and gentle way. I
learned everything in the residential which I was dealing with the rental
part of the deals.
I learned everything in the residential I learned about rental, sale or it
can be we are buying a land or purchasing a land in it.
I learned everything in the residential in the 1 month of the process. But
we can learn and make good amt of money in real estate.
I learned everything that
 How we should deal with the clients.
 How we should behave with our clients.
 How we should engage and deal with our clients.
 How we should introduce ourselves and how we should behave
in a professionally manner.
 How we should approach with the clients and how to interact
with them by being politely and gently way.

6
 INDEX
SL NO CONTENTS PAGE NO
1 Introduction 9
2 Real estate introduction 10 to 12
3 Real estate in marketing 13 to 14
4 Company introduction 15 to 18
5 Different sectors in the company 19 to 29
6 Residential introduction 30 to 33
7 Residential in rental 34 to 39
8 Different types or process in the 40 to 41
company sectors
9 conclusion 42

7
 Weekly overview of internship activities
Week starting date on 04-07-2022 to week ending date on 09-07-2022
Name of the student P REVANTH REDDY
Registration number 20212MEB0028
Name of the organization ADDRESS ADVISORS
Key person in the Yashas sir and Manjunath sir
organization Yashas sir: residential manager
Name and designation Manjunath sir: residential employee
Contact number and email
id of the key person
Immediate supervisor Manjunath sir
Date of starting work 04/07/2022
Work done during the week Did the HNI calls only
General remarks about the The work was good and had to learned
work so much in the real estate.
(Students opinion)
Performance of the student Overall excellent
(As assessed by immediate
supervisor)
Approvals given for Yes, but none taken
absence
Problems faced by student None
Overall impression of the It was fun and a lot to learn in the two
internship exercise months process
(Students opinion)
Observation by the Was good in the work and followed my
immediate supervisor commands very neatly and perfectly

Signature of the student signature of the industry supervisor

8
 Introduction
Vinod Thakkar is an aspiring author in professional and eloquent and
expressive speaker in real estate. He is a seasonal real estate professional
with exemplary enterprising skills, Vinod Thakkar is a first-generation
realtor. He recognizes and value the trust his clients put in him strive
everyday to exceed their expectations. He is a leading contributor to
Indian real estate industry for the past more than 30 years, sold over 1
million sq ft real estate and backed with the blessings of over 10,000
families.
His passion about the industry has won many awards and accolades
across the length and breadth of geography and industry. Currently, he is
developing a learning platform “Broker ki path Shala” for new
generation real estate brokers. He believes in earning reputation not
merely by business numbers. But through trust, transparency and team
work.

9
 REAL ESTATE
Real estate is property consisting of land and the buildings on it along
with its natural resources such as crops, minerals or water. Immovable
property of this nature an interest vested in this also an item of real
property, buildings or housing in general. In terms of law, real is in
relation to land property and is different from personal property while
estate means the “interest” a person has in that land property.
Real estate is different from personal property, which is not permanently
attached to the land such as vehicles, boats, jewelry, furniture, tools and
the rolling stock of a farm.
In the United States, the transfer owning or acquisition of real estate can
be through business corporations, individual, non-profit corporations,
fiduciaries or any legal entity as seen within the law of each us state.

Overview of real estate industry

The real estate industry can be divided into several different areas:
1. Development.
2. Sales and marketing.
3. Brokerage.
4. Property management.
5. Lending.
6. Professional services.

10
 Real estate industry

developers brokerages Sales and marketing

Property Professional
lending
management services

Real estate sector

11
 Careers in real estate
 Analyst: performing financial analysis and valuation of
properties.
 Appraiser: valuing properties.
 Agent: a sales agent or realtor.
 Building inspector: someone who examines buildings and
works with appraisers.
 Commercial broker: an agent who sells commercial properties.
 Director of real estate: a corporate job.
 Home inspector: someone hired to assess the quality of a home
for a seller or purchaser.
 Real estate attorney: A lawyer who specializes in real estate
transactions.

12
 Real estate in marketing
while real estate agents are still key in the home buying process, buyers
are increasingly looking to do more leg work online before involving the
experts. A study from the national association of realtor showed that
92% of buyers use the internet to begin their house hunting quest,
driving home the vital need for real estate agents to have an active online
presence. If you’re not active, engaging and networking online, then
you’re missing out.
Real estate marketing ideas.
 Have an impressive homepage.
 Create awesome listings.
 Hire a photographer.
 Create lead magnets.
 Focus on user experience.
 Do your seo.
 Set yourself up for social.
 Use the right hashtags.
 Be useful.
 Add social share buttons to property pages.
 Run social ads.
 Pinterest boards.
 Local sponsorships.
 Local content on your website.
 Build your google business profile.
 Become a columnist in local magazines.
 Host free seminars for home buyers.
 Partner with local business.
 Create a newsletter.
 Start an email nurture campaign.

13
 Sending out greeting emails.
 Branded swag.
 Use call tracking.
 Create a killer business card.
 Old school mailers.
 Give a local care package after closing.
 Be playful.
 Animated video.
 Market with emotion.
 Get seasonal.
 Get on Zillow.
 Ask for testimonials from former clients.
 Host a webinar.
 Offer virtual tours.
 Keep an eye out on the competition.
 Shared scheduling apps.
 Look at benchmarks.
 Keep in touch.
 Create a referral system.
 Consider going niche.

14
 Companies’ introduction
The company which I did my internship was the name was” ADDRESS
ADVISORS” is the company.
Address advisors is a real estate company and business development
company which deals with real estate properties only.
The company was started in 2015 by two people and their names were
 Bhawana khetan
 Sunny morge
The company was started with the purpose of making an Indian property
consultant firm. Their motive can be profit also but to make the clients
happy and remarkable with that the company has satisfied the owner and
the tenants.
Their service was an address today has come a long way from being a
mere necessity to an identity that speaks of stature; to a resource that
enhances efficiency to an environment that optimizes ergonomics. At
address advisors we deliver spaces that surpass the client’s requirements
by leveraging our superior market intelligence, data-driven research,
proven processes and personalized approach to help you throughout the
built life cycle.
Who we are?
With a consulting and advisory approach to real estate brokerage
services, address advisors is one stop shop for all real estate brokerage
solutions. With more than 100+years of consolidated experience,
address advisors have grown from a boutique real estate firm to a
leading property consulting organization. True to the spirit of our name,
we play both advisory and consultancy roles for our clients to find them
the best addresses across all asset classes whether, owned, rented or
shared.
15
 Why address advisors?
A leadership team that boasts of the crème-de-la-crème of the industry,
we take pride in knowing the pulse of the industry and beyond. With a
strong understanding of the changing market conditions and a proven
track record of delivering the best spaces to our clients, we help you add
merit to your business and assets.

16
 What we deliver?
We are a dynamic, agile, fast-growing company fuelled by innovation,
dedication and expertise that spans cities and beyond the service lines.
We endeavour to deliver real estate solutions that add value to your
future.

17
18
 Different types of sectors in the company
The address advisors have different sectors in the company are. Here a
list of different sectors in the company.
 Residential.
 Commercial.
 Warehousing and logistics
 Industrial land.
 Digital marketing.
 Hospitality.
 Financial structuring.
 Human resource (HR).
Residential:

19
Commercial:

20
Warehousing and logistics:

21
Industrial land:

22
Digital marketing:

23
Hospitality:

24
Financial structuring

25
Human resource:

26
The address advisors have property management also in the company it
does property management where the client cant come and the agent
where the company looks after the property management in the
residential only.
The address advisors have a total strength of 120 to 150 people are
working in different sectors and 85 people more have been recruited in
the company.
The address advisors company establishes a unique and good
relationship with the owners and their clients.
They are slowly expanding their business now.
First they started in Bangalore, now they have expanded their business
in Hyderabad with commercial and other sectors except residential part

27
and they are planning to expand their business in Nepal and the north
Indian cities and other south Indian cities also.
In next 15 to 20 years real estate will go higher and higher in Bangalore
because of post covid people have realized that they want to own a
house in Bangalore or purchase a land in Bangalore because of growing
population in Bangalore. The prediction has stated by experts that it will
go higher and higher but it wont fall down or it won’t come to an halt at
all.
The address advisors is a developing and growing company because it is
a start company and it has achieved a lot with expanding their business
within 7 years the companies is in Bangalore and Hyderabad. They don’t
want to start there and they want to keep on expanding their business
and they don’t want to stop at all.
They want to keep on their business still they achieve want they want
and keep on growing and growing every year at all.

The address advisors the company there I had done my internship for 2
months and I opted in residential because I love travelling and I love
interacting with the customers and I love the field work because we can
learn a lot in the field work and because we can come to know what are
their abilities, attitudes, and how they interact with the customers and
how to convince a client by agreeing their lists and what they want more
and their abilities or how much they want to keep or they agree with us
or not.
So, I selected residential part and I want to explain detailly about
residential part their process their different procedures and steps I will be
explaining detailly and completely.
Let me start in a new page by explaining detailly about residential and
they different steps and procedures about it.

28
 Residential introduction
Residential real estate means any property used for residential purposes
Ex: include single-family homes, condos, cooperatives, duplexes,
townhouses and multifamily residences.
Residential areas encompass a large variety of potential dwellings, from
houses to houseboats, and from neighborhoods types ranging from the
poorest slum to the wealthiest suburban subdivision. Many of these are
not specifically real estate, which is a legal definition describing a state
of ownership: residential real estate emerges when land sanctioned for
residential use is purchased by someone, which becomes real property.
Residential real estate is often the most important financial investment a
person owns, and the value of real property on the estate is subject to
shifts in the real estate market. Some people purchase real estate in the
hope of making money, either by selling it at a profit or leasing it to
others and charging them rent. But most people simply live on their
property.
First time buyers of residential real estate frequently finance their
purchase with a mortgage, a loan issued by a bank for the sole purpose
of buying a home. The more the home is paid off, the more equity it
gains.
Residential real estate is broadly defined as real property (land and any
buildings on it) used for residential purposes – the most common
examples being single family homes. Commercial real estate, by contrast
includes land and buildings specifically zoned for business purposes
only (apartment buildings, office buildings, hotels etc.) this is not to
suggest residential real estate cannot generate revenue. Homeowners can
rent out their residential properties for passive income, or live in them
and sell the properties for a profit when home prices increase.
29
 Examples of residential real estate:
1. Standalone houses: standalone homes, or single- family homes, on
their own lots of land are the most common type of residential real
estate.
2. Townhouses: a townhouse, or townhome is an individually-owned,
often multi-level dwelling that shares one or two exterior walls
with neighboring real estate.
3. Condominiums: a condominium is a privately- owned individual
residential unit situated within a community of other units-like
townhomes, high-rise buildings or a condo complex. condos are
often owned by a person in joint sovereignty with a condo owners
association rather than a large corporation or a property
management company.
4. Multi-family houses: multi-family houses include duplexes and
fourplexes- dwellings with two or four units, respectively.
Buildings with five or more distinct dwelling units are typically
considered commercial real estate.
Major categories
1. Apartment or flat.
2. Multi-family house.
3. Terraced house.
4. Condominium.
5. Cooperative.
6. Tenement
Semi-detached.
1. Duplex.
2. Bungalows.
3. Split-level home.
4. Mansions.
5. Villas.

30
6. Detached house or single-family detached house.
7. Cottages.
8. Portable dwellings.
1. Mobile homes, tiny homes or residential caravans.
2. Houseboats.
3. Tents.
4. Chawls.
5. Havelis
6. Igloos.
7. Huts.

Residential vs commercial real estate.

1. Residential real estate: consisting of single- family houses, some
multi-family houses, condominiums and land parcels zoned for
residential use, residential properties may look different, but
they’re all designated for non-commercial purposes only.
Depending on local laws, homeowners may lease their homes as
short- or long-term rental properties. But zoning laws prohibit
large-scale commercial operations.
2. Commercial real estate: commercial real estate is a broad asset
class that includes apartments, office buildings, hotels, grocery
stores, parking garages and other public-facing businesses
factories, warehouses and other properties used for large- scale
business purposes are technically considered industrial real estate
but sometimes fall under the wider category of commercial real
estate many commercial real estates. Parcels are overseen by
property management companies that work on behalf of a property
owner.

31
 Key takeaways about residential real estate
1. Residential and commercial real estate markets operate
independently: Demand for residential real estate does not always
mirror that for commercial property, meaning your real estate
investing strategy may look very different depending on the types
of properties you’re interested in acquiring.
2. Local markets vary: To understand the real estate market in your
area, connect with a realtor or real estate agent. Attend open
houses and browse online listings to get a sense of your local
market.
3. Financing options vary: if you choose to purchase residential real
estate, you may have to work with a mortgage lender, investigate
the lending options available to you and take note of required
down payments, proof of income and interest rates.

32
 Residential in rental
Residential rental property refers to homes that are purchased by an
investor and inhabited by tenants on a lease or other type of rental
agreement. Residential property is property zoned specifically for living
or dwelling for individuals or households; it may include standalone
single-family dwellings to large multi-unit apartment buildings.
Residential rental property may be contrasted with commercial rental
property, which is instead leased out to businesses in properties zoned
explicitly for-profit generation.
What a residential rental property
Residential real estate can be single-family homes, condominium units,
apartments, townhouses, duplexes and so on. The term residential rental
property distinguishes this class of rental real estate investment from
commercial properties where the tenant will generally be a corporate
entity rather than a person or family, as well as hotels where a tenant
does not live in the property long term.
Residential rental property can be an attractive investment. Unlike
stocks, futures and other financial investments. Many people have first
hand experience with both the rental market as tenants and the
residential real estate market as homeowners. This familiarity factor,
residential rental properties can offer monthly cash flow, long term
appreciation, leverage using borrowed money and the aforementioned
tax advantages on the income the investment produces.
Owning a residential rental property can come with tax advantages that
other, more indirect real estate investments like a real estate investment
trust do not confer to the holder, of course, direct ownership of
residential rental property also comes with the responsibility to act as a

33
landlord or engage a property management company along with the risks
involved from vacant units to tenant disputes.
Reasons for renting:
 In many jurisdictions (including India, Spain, Australia, United
Kingdom and the United States) rent paid in a trade or business
is tax deductible, whereas rent on a dwelling is not tax
deductible is most jurisdictions.
 Financial inadequacy such as renting a house when one is
unable to purchase “renting by necessity”.
 Reducing financial risk due to depreciation and transaction
costs, especially for real estate which might be needed only for
a short amount of time.
 When something is needed only temporarily, as in the case of a
special tool a truck or a skip.
 When something is needed that may or may not be already
owned but is not in proximity for use such as renting an
automobile or bicycle when away on a trip.
 Needing a cheaper alternative to buying such as renting a
movie, so they rent it for a lesser price but give up the chance
to view it again later.
 The tenant may want to leave the burden of upkeep of the
property to the owner or his agents.
 There is no need to worry about lifespan and maintenance.
 Renting keeps off- balance sheet the debt that would burden the
balance sheet of a company in case the property would have
been bought.
 Renting is good for the environment if products are used more
efficiently by maximizing utility rather then being disposed of,
overproduction and underutilized.

34
  Risks aside, renting has the potential to generate a regular
stream of revenue for the owner, the more the churn post that
becomes a profit for the owner.
 Renting often also becomes an alternative revenue pool for idle
inventory vs overly depending on a stagnant/slowing retailing
business environment.

Reasons for apartment

An apartment or flat is a self-contained housing unit (a type of
residential real estate) that occupies part of a building, generally on a
single story. There are many names for these overall buildings. The
housing tenure of apartments also varies considerably from large-scale
public housing to owner occupancy within what is legally a
condominium to tenants renting from a private landlord.

35
36
37
38
 Types and characteristics in rental
 Studio apartment.
 Garden apartment.
 Garden flat (uk).
 Basement apartment.
 Garret apartment.
 Secondary suite.
 Salon apartment.
 Masonite.
 One dwelling with two stores.
 Loft apartment.
 Penthouse.
 Communal apartment.
 Serviced apartment.

39
 Different types or process in the company sector

Residential process:
The address advisors in residential has 3different process
1. Rental.
2. Sale.
3. Re-sale.
Types of rental process
1. Residential rent agreement.
2. Commercial rent agreement.
Benefits of a rent agreement.
1. Written.
2. Legal compliance.
3. Relationship between parties.
4. Liquidity.
What are the contents of a rent agreement?
 Name of the parties.
 Occupancy.
 Period.
 Premises.
 Security deposit and rental amount.
 Tenant’s duties.
 Landlord duties.
 Clause related to sub-letting.
 Maintenance and repairs.
 Breach of contract.
 Governing law and jurisdiction.

40
 Requirements in a rent agreement.
 Verification from police.
 Negotiation with tenant.
 Drafting.
 Registration.
Documents required.
 Aadhaar card or the receipt received or any other form of
identification id.
 Submit the original passport, if the tenant is not an Indian
resident.
 Power of attorney should be presented if id is demonstrating
another person for the registration.
 Original copy of proof of ownership.
 Recently taken passport size photographs.
 Get the residential rental agreement printed on the stamp paper
of the recommended value.
Types of tenancy agreements and their implications.
 Rent agreement.
 Lease agreement.
 Leave and license agreement.

Different types of sale and re-sale process.

 Deal initiation.
 Agreement for sale.
 Home loan.
 Typical payment schedule.
 TDS deduction and payment.
 Registration.

41
 Conclusion
I would like to conclude that real estate is a service sector and is a big
process and never-ending process at all it keeps on going from past,
present and in the future also the real estate keeps on going only. The
process is a long-term journey only and especially in residential.
In residential it is a never-ending process especially in rental. It is like a
cycle process only the tenant keeps on searching for rental.
The owner keeps on finding whether the existing tenant will stay for
longer or should he find someone for the new tenant will stay for longer
or should or should he find someone for the new tenants by increasing
rent and to give the flat, villa or standalone building with neat and clean
proper only.
I would conclude that is a long process and the cycle should keep on
going and it’s a Never-ending process at all.
The real estate can never end at all because if a person uses its full
potential, then he can understand and his time would be saved and his
other expenses will also minimize. So, the residential a person can use to
its full advantage to his best possible way only.

42