Abstract:

Social Media is a strong medium of social development. It also needs some etiquette
during using it. It is a facilitator for promoting cultural development of learner. Holistic
development of learner depends on possible directions of social, cultural situation of our society.
This paper discuss about challenges, benefits of social media. It is an exploratory research. It is
based on available literature and personal experience of researcher. Here some suggestion has
given for better use of social media for future direction of thinking of common peoples.

Introduction
Human civilization is highly depends on quality of education. Present education was
enforced by foreign rulers and today main aim of formal education was to create
acculturation in society. All educational system striving for creates homogeneity in culture. It is
all about life building process of learner. The contemporary emergence of social media is being
noticed in every sphere of human life including teaching and learning system. Amidst new type
of information transformation and growing with highly accelerated tech-savvy young mind, the
educational organization are excepted to catch up with these type of world of social media
applications and know more about social media user
CONCLUSIONS.
 Trends of media action mode are integrated into all socialization processes of individuals
(social adaptation, interiorization (internalization) and exteriorization).
 Media action mode is orientated towards specific demands of audience (self-education and
self-realization processes) and demands of communities, in which interaction of media and
audience takes place (fostering of values). Media action mode is also orientated towards
social influence (consolidation of behaviour related standards).
 Media experience is proficiency, received via media messages. They are generalized and
abstracted in accordance with personal thinking and perception and show themselves up in
real life on the basis of applicability principle (knowledge, abilities, skills, sensations and
views). The research revealed the fact of media experience and its applicability in real life.
This experience is integrated into individual socialization related processes (social
adaptation, interiorization (internalization) and exteriorization).
 Medias are important agents of individual socialization and their action mode predetermines
positive and negative aspects in the process of socialization.