Consistency Test

“Strategy consistency is a winning formula”

As published in the Financial Post:

Companies that stay true to a winning corporate strategy
over the long run can be very successful.

How?
Just stay in the course.
Clarity of Goals
Strategic Clarity- being able to clearly articulate your brand
strategy and positioning so everyone gets it, inside and out.

effects without strategic clarity symptoms of strategic clarity

-poor communication absence
-poor delegation -declining sales
-missed targets -Slow growth
-low profitability
Appropriate timing
The timing of the strategic move can make the difference between success
and failure.

“Know when to peak”

- Miss Universe 2015, Pia Wurtzbach

You can have the RIGHT idea but it can be the WRONG time.
Flexibility
Flexible firms rapidly shift from one strategy to another. So, they can
realize different strategic actions in the competitive arena.

Importance:
enables businesses to obtain sustainable competitive advantage
by making businesses become more proactive.
Management commitment
Commitment means that senior management and key personnel
execute the strategies to reach the success of the company.

Importance: To prevent the formation of openings for its competition

to gain market share and hurt the performance of the company.
The politics of strategy choice
There is politics in every organization.
Internal politics affect the choice of strategies in all organizations.
How?