Organizational Development (MGMT628)

Assignment 01

Total Marks: 10 Due Date: December 27, 2021

Scenario:

Prime Sports is a sports goods retail store that sells all types of sports products. For last five years,
Prime Sports is facing a continuous decline in its revenues. Mr. Usman, the CEO, has hired a
consultant to analyze the situation and to find out the reason of this decline. After a thorough
analysis the consultant, Mr. Galib, has identified the bad customer service as the main reason of this
decline. In his report, Mr. Galib has highlighted the need for change in the current customer service
procedures of the organization, although, during the initial meeting with the employees, he realized
that the employees were unwilling to accept any shortcoming at their end.

Question:

Keeping in view the Lewin’s three stage model, what steps Mr. Galib should take to bring the
change at each level? (Marks=3+3.5+3.5)

Note:

 Students are required to discuss each stage individually

 Your answer should not exceed the word limit of 300-350.

IMPORTANT INSTRUCTIONS:
DEADLINE:
Make sure to upload the solution file before the due date on VULMS
Any submission made via email after the due date will not be accepted.

FORMATTING GUIDELINES:
Use the font style “Times New Roman” or “Arial” and font size “12”.
It is advised to compose your document in MS-Word format.
Use black and blue font colors only.
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
Word limit is not followed
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint,
PDF etc.
It is cheated or copied from other students, internet, books, journals etc.