Apple Watch Product Strategy

Assignment
Syndicate 5 - BLEMBA67
1. Bayu Bagja Ferdian NIM 29122137
2. Ratih Siti Rachmawati NIM 29122148
3. Dian Ekawati NIM 29122158
4. Pandit Purnajuara NIM 29122187
Existing Apple 1. Pricing & Product Strategy: Create low,
medium and high price variance, added 3

Watch Product variant options in series 2

2. Unique Positioning & Expansion of Product

Strategy Features:
● Develop powerful health and fitness
application, advanced healthcare tracker.
● Offering extended utilities, to go beyond
traditional timekeeping.
● The Watch’s water resistance helped
expand its target audience by making the
watch useful for swimmers, surfers, and
others participating in water sports
1. Open Innovation: Collaborated with Hermès
and Nike to offer exclusive software, bands, and
watch faces
Resistance as a 1. Rejection : The nature of consumer resistance
varied depending on the attributes of the

Challenge innovation. Apple needed to various consumer

and innovation characteristics.
2. Postponement : As a prime target for Apple
because of some potential customers delay
their adoption of the product. Task : to
encourage them to try the experience using the
product.
3. Opposition : There are some competitors that
trying to lead the market by innovate the
technology and supply the demand of the
market.
4. Asymmetric Information Distribution: Potential
buyer doesn’t understand the whole values.
Future Strategy ● Marketing Campaign to Educate the potential
customers, to reduce the asymmetrical

Proposal ●
information.
Elaborate Customer Experience by create “test
area” at store location give experience to
postponement customer
● Blue Ocean Strategy: Targeting the market that
didn’t exist or accommodated by other
competitors. Additional Feature such as : gaming,
photos/camera, or etc
● Open Collaboration with Rolex and Jewelry Brand
to Co-Brand: Apple Watch as a fashion accessory.