5...........

Are decision making tools

(1 Point)
Business Reports
Business plans
Both above
None of the above
6._________ essentially entails the evaluation of cost and benefits
(1 Point)
Economic analysis
Business analysis
Market analysis
Financial analysis
7.Meaning of market share is____________
(1 Point)
The position of product produced by a company
The share price in the market
The position of market controlled by particular company or product
None of these
8.Financial analysis includes-
(1 Point)
Profitability analysis
Liquidity analysis
Cash Flow analysis
All the above
9.Organizational meetings are mostly_______________
(1 Point)
Formal
Informal
General
None of the above
10.AGM stands for______________
(1 Point)
Automatic Generation Machine
Automated Gearing Machine
Annual General Meeting
None of the above
11._______ Meetings are holds to pursue, analyze and solve the problem
(1 Point)
Informational meeting
Formal meeting
Decision making meeting
All the above
12._________ is list of topics to be discussed in the meeting
(1 Point)
Minutes
Agenda
Notes
Notice
13.All the shareholders are called in which type of following meeting by a
company??
(1 Point)
Departmental meeting
Management meeting
Annual General Meeting
Board meeting
14.Who has introduced business strategy that incorporates cost leadership
and product differentiation
(1 Point)
Igor Ansoff
Peter Drucker
Michel Porter
Henry Feyol
15.High growth industry and high market share is the situation of -
(1 Point)
Question Mark
Cash cow
Dogs
Stat
16.Question mark arise to the company or product when there is-
(1 Point)
Low market share & low market growth
High market growth & low market share
 High market growth & high market share
None of these
17.In an Industry, threats of entry is high, when-
(1 Point)
Capital requirements are low
Expected returned are high
Technological know how industry is specific
Switching costs are high
18.If the company takes the decision to do nothing is called as____________
strategy
(1 Point)
Profit
Growth
Expansion
Stability
19.Increasing the sale of existing product in existing market is called
as_________________
(1 Point)
Diversification
Product development
Market penetration
Market development
20.Entering into new market with introduction of new product is called as:
(1 Point)
Product development
Market penetration
Diversification
Market development
21.Expansion of business externally by combining with other firms like mergers
and acquisitions is a type of __________ expansion strategy
(1 Point)
Concentration
Integration
Diversification
Internationalization
22.When a company shup down ita business operations due to financial
problems is known as -
(1 Point)
Growth strategy
Stability strategy
Retrenchment strategy
Combination strategy
23.---------strategy is used to minimize negative trends that impact company's
profit
(1 Point)
Divestment
Turnaround
Liquidation
None of the above
24._________ is extreme level decision in retrenchment strategy

(1 Point)
Concentration
No gowth
Liquidation
Divestment

BOSTON CONSULTING GROUP (BCG)

o Matrix is developed by Bruce Henderson of the Boston Consulting Group in the early 1970's

o According to this technique, business or products are classified as low or high performance
depending upon their market growth rate & relative market share.

RELATIVE MARKET SHARE & MARKET GROWTH

o To understand the Boston Matrix you need to understand how market share & market growth
interrelated.

o Market Share

Market share is the percentage of the total market that is being serviced by your company measured
either in the revenue terms or unit volume terms.
RELATIVE MARKET SHARE

RMS = Business Unit Sales this year / Leading rival sales this year

The higher your market share, the higher proportion of the market you control.

MARKET GROWTH RATE

o Market Growth is used as a measure of a market's attractiveness.

MGR = Individual Sales this year - Individual sales last year / Individual Sales last year.