The 

Institute of Hotel Management (IHM), Catering

Technology & Applied Nutrition, New Delhi

Tutor Marked Assignment For :

Principles of Marketing

Name : Hare Krishna Chaudhary

Roll No.(NCHMCT) : 2021117019
Roll No.(IGNOU) : 202590663
Academic Year : 2020-22
Programme Code: MHA
Subject Code: MHA-10
Subject Title : MHA -10 : Principles Of Marketing
Assignment Code: MHA-10
Study Centre Code: IHM5008: IHM PUSA
Submitted to: Mr. Vipul Khatter
Marks Obtained:
Signature of evaluator:
 INDEX
Sl.No. Question Page No.
1. What is a product, explain classification of 1-6
products? What do you understand by product
hierarchy, explain with examples?
2. What is the difference between Needs, Demands, 7-10
Wants and Desires? Explain Abraham Maslow’s
hierarchy of needs.
3. Explain Service quality with GAP Model. What 11-14
are its dimensions?
4. Describe PESTEL and SWOT with respect to 15-18
Hotel Industry.
5. What are the different pricing strategies & 19-22
Techniques in Hospitality?