THE SCOPE OF

MARKETING
by JOE

jyotsnamonangi@gmail.com
 THERE ARE THREE MAIN TOPICS
We are talking about 2 of it

What is Marketing What is Marketed Who Markets

 To be a marketer
YOU Need to understand what marketing is, How it
works, Who does it, and what is marketed.
What is MARKETING
Marketing is about identifying and
meeting human and social needs.

Shortest good definition

of marketing is

"MEETING NEEDS PROFITABLY'

 WHAT AMERICAN
MARKETING ASSO OFFERS
Marketing is the activity, set of institutions, and processes for
creating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
MARKET
MANAGEMENT
The art and science of choosing target
markets and getting, keeping, and
growing customers through creating,
delivering, and communicating superior
customer value.
 Selling
IS NOT THE IMPORTANT PART OF
MARKETING
SELLING is the only tip of marketing iceberg.
There will always, one can assume, be need for selling. But the aim of marketing is to sell
SUPERFLUOUS. The aim of marketing is to know and understand the customers so well
that the product or service fits him and sells itself.

Ideally, Marketing should result in a customer who is ready to buy. All that should be
needed then is to make the product or service available.
They designed the
right product.
What is MARKETED ?

There are TEN main entities

 SERVICES

GOODS Airline, hotels, car rentals

firms and beauticians.
Accountants, lawyers. EVENTS
Various countries
market billion of

Marketers promote
goods around each Many markets offer mix
goods and service such
time-based events,
year. such as trade shows,
as fast - food meal.
company anniversaries.
Global sporting events
such as olympics.
 PERSONS

EXPERIENCES Artist, Musicians,

PLACES
high profile
Disney world.
lawyers and Tourists, residents,
Customised
financiers. factories and
experiences of
camps. A climb up company
Mount Everest headquarters.
 INFORMATION

Information can be produced

PROPERTIES
and marketed as a product. This
is essentially what schools and
universities produce and
distribute. For examples,
magazines, encyclopaedias,
news-papers etc. IDEAS

Social marketers are busy in

promoting ideas.

ORGANIZATIONS
THANKS

See you next time

JOE