522 RESEARCH PROJECT

ASM 2 OUTLINE

I/ Front sheet ASM2 (Flm)

II/ Asm 2 Brief

III/ Table of Contents

IV/ Introduction 100 words

ASM scenario : As a business analyst => make a full research

Pearson theme: Workplace Transformation
Hypothesis:
Title:
Method:
Access:

V/ Literature review 1000 words

The history of the ‘problem’ can be reviewed here, culminating in the situation that
prompted the report to be written

VI/ Data Collection/ Methodology 200words

(This section is needed for the reader to judge the authenticity of the ‘evidence’ that
comprises the main body of the report. All sources should be mentioned and, if appropriate,
describe how you put together your questionnaire or survey)
Decriptive data:
Raw data:
Cost/ Budget (optional):

VII/ Data Analyzation 1200 words

Use tables, charts for each question

=> Your presentation of data is important

VIII/ Findings 500 words

This section should bring together your secondary and primary research and your findings

M2 Discuss merits, limitations and pitfalls of approaches to data collection and analysis.

D1 Critically evaluate research methodologies and processes in application to a business

research project to justify chosen research methods and analysis.
IX/ Communicate research outcomes in an appropriate manner for intended audiences
700 words
Discussion
Your recommendations should clearly spell out your ideas to enable them(stakeholders) to
be acted upon.
Ex: BOD, Management team, employees, etc.
In particular, if your proposals involve expenditure, you must supply a cost benefit
evaluation to show what it costs and what management will get from it.

M3 Coherently and logically communicate outcomes to the intended audience

demonstrating how outcomes meet set research objectives

D2 Communicate critical analysis of the outcomes and make valid, justified recommendation

X/ Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project (retrospective) 700 words
Pro & Cons
XI/ Consider alternative research methodologies and lessons learnt in view of the
outcomes. (Prospective) 500words

M4 Provide critical reflection and insight that results in recommended actions for
improvements and future research considerations.

D3 Demonstrate reflection and engagement in the research process leading to

recommended actions for future improvement

XII/ Conclusion 100 words

 In this section you should say what your facts or findings mean i.e. discuss the key
implications arising from the wealth of detail you may have collected.
 Your findings and outcomes should be related back to your initial research objective
and proposal
 The conclusions should not incorporate any new facts

XIII/ References List

 All references in the report should be listed in the correct Harvard format

XIV/Appendices

All detailed statistical tabulations, graphs, lists, questionnaires etc. should be

organised into separate appendices
Google form: Questions & Responses.
Interview (if applied): transcript