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School: Utpal Shanghvi Global School

Std: 8th –IGCSE Subject: Travel and Tourism

Topic: The Role of entertainment venues and

role of tourist information and guiding
services.

Fill in the blanks:

1. Attractions are the driving force behind much of the

development that has taken place in a variety of
destinations.

2. Tourist attractions are the most important component in

the tourist system.
3. A great many tourist attractions have strong
entertainment connections, being areas that are used
primarily for an audience to be engaged or captivated.

4. Many entertainment venues are seen as tourist attractions.

5. Tourist Information Centres (TICs) carry a wide range of

promotional leaflets, brochures, guide books and other
material relating to the local region.

Complete the following:

1. The duty and responsibility of a tour guide includes all

activities related to the tourist activity started from
tourist arrival to a country, tour activities until departure
activities.

2. Tourists can be divided into Free Individual Tourist (FIT)

and Group Inclusive Tourist (GIT).

Answer the following questions:

1. What is the role of entertainment venues in tourism? Or

How do entertainment venues contribute to tourism?

Attractions are an extremely vital component of the travel

and tourism industry. They encourage tourist trips and are
 at the core of a destination's tourism product. Without
attractions most of the other tourism services would be
needless.

A great deal of tourist attractions have strong

entertainment connections, they keep their audience
engaged or captivated. Many entertainment venues are seen
as tourist attractions.

2. What are the characteristics of entertainment venues.

• To offer products,
• Provide services and
• Supply facilities that appeal to different types of
customers.

3. Site a few examples of entertainment venues.

a. Aquatics, leisure park, basketball (any number of courts),

cinema, circus.

b. Entertainment hall outdoor and recreational zoological

park.

c. Reception lounges (premises for wedding receptions,

birthdays and other parties), skating rink.

4. What sort of information do Tourist Information Centres

provide?
 The important information covers image of destinations,
products, competitor’s offering, prices, quality and
services, promotional and selling activities, channel and
experience of tour operators.

5. What do you understand by information management?

Information Management is an area where:

• The collected information is to be systematically

processed.
• The processed information can be printed as information
products.
• One has to study how to collect information from various
sources.

6. What is the difference between information and data

collection? Why is information or data collection in tourism
important?

Data is unanalyzed number and facts whereas, information

is that data which has been organized in a proper way.
Information gathering or collection of data related to
tourism involves lot of interaction with various agencies. It
must be noted the information supplying systems are
necessary to support managerial functions of planning,
organizing, leading and monitoring.
7. Why is information generation an integral part of the
Tourist Information Centres?
The tourist organizations are also required to manage the
marketing information since the image problem in tourism
has been questioning their existence. Hence, information
generation shall be seen as an integral part of modern
marketing management.

The task of choosing the right target markets is also

simplified as the destinations, attractions and facilities
can be rightly matched. With the use of technology
organizations develop product databases, containing
destination data. The CD ROMs prepared by various
Tourism Departments is the best example in this regard
covering all the details like accommodation, food, weather,
facilities and attractions.

8. Define a tour guide:

The terminology of a tour guide can be defined as: a person

who is hired to conduct a traveler or tourist and point out
objects of interest (general sense of term).

The other definition, states that a tour guide is a person

employed, either directly by the traveler, an official or
private tourist or organization or a tours and travel
agency, to inform, direct and advise the tourist before and
during his journey (the tourist point of view).
9. What do you understand by tour guiding?

Tour guiding usually refers to the activity of accompanying

a group of visitors around a particular site, town or part of
a region, giving information on the history and geography
of that area, pointing out item of interests, and generally
being responsible for conducting the group efficiently.

10. What do you understand by tour guiding?

Tour guiding usually refers to the activity of accompanying

a group of visitors around a particular site, town or part of
a region, giving information on the history and geography
of that area, pointing out item of interests, and generally
being responsible for conducting the group efficiently.

11. What is the main job of a tourist guide?

The tourist guide's main role is to escort groups of

individual visitors from abroad or from the guide's own
country around the monuments, sites and museums of a city
or region interpreting, inspiringly and entertainingly, in the
visitor's own language the cultural and natural heritage and
environment.

12. What are the functions of Tourist Information Centres?

• Tourist Information Centres (TICs) carry a wide range of
promotional leaflets, brochures, guide books and other
material relating to the local region.
• TICs are usually found at locations such as points of entry
(airports, railway stations and ports) or central locations
within major tourist areas.
• In addition to providing help and advice, booming
accommodation is an important service that is provided for
visitors.
• Furthermore, TICs are frequently used as an outlet for
the booking of local guided tours and they also provide
information about local guides.

13. What is the job of a tourist guide?

A tour guide as a part of a travel agency also a tourist
object, have great roles in developing tourism in any scale
either in regional or national.
• A tour guide has a duty to inform about tourist objects
and any point of interest in certain regions which spread
out in whole country.
• In this case, he is also as a front liner in developing
tourism who is expected to give the best services to the
tourists so that they are feel satisfied and have willing to
come back to this tourist object in other time.
• It is hoped that they can come back to the tourist
destination not only come alone but also invite their
 friends, families or colleagues as a prove that they are
really satisfied and impressed with the tourist destination
that they visit. This is a real duty of a tour guide and this
is not an easy duty but a heavy duty.
• Role of tour Guide Tour guides are referred as tourist
guides in some country. A tour guide is a person who guides
the visitors in the language of their choice.
• He leads a group of people around the museum, town, and
important venue.
• Guides are representative of the cities for which they are
qualified and they interpret the culture and heritage of
the area.
• Guide helps travelers to understand the culture of the
region and the way of life its inhabitants.
• On one hand their role is to promote the cultural and
natural heritage and on other hand making the visitors
aware of its importance. Guide provides full information
about the features and history of the location. As the
importance of places is known by the guide, he will educate
and narrates you all the local stories, history and culture
as and when the location comes. The importance is placed
on the guide's knowledge; he will try his best to explain you
in language you know.
• While traveling to next location guide entertain you, and
gives you relevant information about the place where you
will land up next. On visiting any historical place, a guide
with complete knowledge of that place is required. So that
 he narrate the history of that place in detail. If you move
without a guide you will not come to know anything about
the place and you will not understand what you are seeing
and what does it means.
• Guide answers all your questions and you can gain lot of
knowledge from him. Many times it happens that we ignore
small things, but always a small thing contains a big story,
so only guide can educate us about the place.
• Before going for a trip you can ask your friends and
relatives about the place who have been there. But to get
the whole insight information it is better to appoint a
guide.
• A guide helps you to know about the climatic condition,
culture, language, specialty of the place and also helps us
to buy the famous thing available there.