Gap Analysis and New Proposals

(Sources Of Data – Mia website and Mumbai five stores( Borivali, Malad, Kurla and Thane))
What new can be done

After studying the Mia by Tanishq and their competitor’s assortment,

we identified what more can be introduced in the assortment , store visit
ambience analysis and Website Analysis.
Our proposal (slide 41 to 44 )
Synopsis(slide 45)
 Customer Segment

Seeking
Tech Savvy Independence
Achievement-Oriented Multitasker
Feedback-Seeking Visual Oriented
Confident High expectation
Diversity

• Target Customers - : Millennials and Generation Z.

• Focused Selling– : Daily Wear, Office Wear, & Evening wear.
Store Location
Total No of Store- 49
Chandigarh -:1
New Delhi -:9
Jaipur-:1
Sikkim-:1
Guwahati-:1
Kolkata-:1
Ranchi-:1
Odisha-:1
Madhya Pradesh-:4
Gujarat -:2
Maharashtra -:11
Hyderabad -:6
Bengaluru -:8
Chennai -:2
 Merchandise Gap Analysis
Categories, price point and Metal color based gap analysis
 Merchandise

Plain Gold Silver Jewelry

Diamond Jewelry -
Jewelry
- Earrings, Rings,
All Category
-
Pendants,
All Category
Necklaces and
Brooch
Design language

 Full western ,Modern & Trendy designs

 Different contemporary and Modern styling
 Light wt. products
 Collections are elegant and exciting, powerful, playful and trendy
 Motifs-: Floral, Geometric , abstract ,cluster, contemporary motifs
 Who does Mia cater to

Women Men Kids

Slide -:9 to 32 Slide -:33 to 34 Slide -:35 to 36
Women’s Jewellery
Categories and price point based gap analysis
 Mangalsutras Wristwear

Product
Rings

Categories Earrings

Necklace Nose wear

Pendants
 Women’s Jewellery – Metal Color
Competitor -:1 Competitor -:2 Competitor -:3 Mia
Metal QUANTITY % Metal QUANTITY % Metal QUANTITY % Metal QUANTITY %

Yellow Gold 3521 57.6 Yellow Gold 5938 78.9 Yellow Gold 5325 92.5 Yellow Gold 390 46.3

Rose Gold 1635 26.8 Rose Gold 830 11.0 Rose Gold 127 2.2 Rose Gold 320 38.0

White Gold 477 7.8 White Gold 680 9.00 White Gold 286 5.0 White Gold 62 7.4

Two Tone 223 3.7 Two Tone - - Two Tone 20 0.3 Two Tone 65 7.7

Three Tone 44 0.7 Three Tone - - Three Tone - - Three Tone 6- -

0.7

Platinum 208 3.4 Platinum 82 1.1 Platinum - - Platinum - -

Total 6108 100 Total 7530 100 Total 5758 100 Total 843 100

 We can introduce more style in Yellow Gold and Platinum

 Office Wear

Categories in Rings Daily Wear

Diamond

Cocktail
Plain Gold
Gemstone
 Women’s Jewellery - Rings
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K 36 2.18 Below10K 5 0.27 Below10K - - Below10K 4 3.6

10K – 20K 324 19.65 10K – 20K 240 12.85 10K – 20K 188 11.6 10K – 20K 52 47.3

20K – 30K 349 21.16 20K – 30K 524 28.05 20K – 30K 625 38.7 20K – 30K 30 27.3

30K – 50K 475 28.81 30K – 50K 665 35.60 30K – 50K 576 35.7 30K – 50K 22 20.0

Above 50K 465 28.20 Above 50K 434 23.23 Above 50K 225 13.9 Above 50K 2 1.8

Total 1649 100 Total 1868 100 Total 1614 100 Total 110 100

 We can introduce more style in 20K-30K, 30K- 50K and Above 50K
 Rings Design Look
Below 10K 10K - 20K 20K - 30K 30K - 50K Above 50K
 Studs

Drops
Danglers

Diamond

Plain Gold

Categories in Earrings Hoops

Gemstone

Front & Back

Sui- Dhaga

Jhumkas

Mismatch earrings

Ear Cuffs
 Women’s Jewellery - Earrings
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K 50 2.74 Below10K 27 1.0 Below10K 16 1.0 Below10K 4 2.0

10K – 20K 325 17.84 10K – 20K 250 9.4 10K – 20K 236 14.4 10K – 20K 41 20.0

20K – 30K 323 17.73 20K – 30K 487 18.2 20K – 30K 455 27.7 20K – 30K 60 29.3

30K – 50K 460 25.25 30K – 50K 881 33.0 30K – 50K 592 36.1 30K – 50K 60 29.3

Above 50K 664 36.44 Above 50K 1025 38.4 Above 50K 341 20.8 Above 50K 40 19.5

Total 1822 100 Total 2670 100 Total 1640 100 Total 182 100

 We can introduce more style in 20K-30K, 30K-40K and

Above 50K
 Earrings Design Look
Below 10K 10K - 20K 20K - 30K
Earrings Design Look
30K - 50K Above 50K
 Office Wear

Diamond

Categories in Pendants Fashion

Zodiac
Plain Gold
Gemstone
Alphabets
 Women’s Jewellery - Pendants
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K 65 13.5 Below10K 82 7.4 Below10K 63 6.4 Below10K 8 7.5

10K – 20K 160 33.3 10K – 20K 357 32.1 10K – 20K 402 40.9 10K – 20K 35 32.7

20K – 30K 95 19.8 20K – 30K 265 23.8 20K – 30K 308 31.3 20K – 30K 31 29.0

30K – 50K 90 18.7 30K – 50K 248 22.3 30K – 50K 165 16.8 30K – 50K 25 23.4

Above 50K 71 14.8 Above 50K 161 14.5 Above 50K 46 4.7 Above 50K 8 7.5

Total 481 100 Total 1113 100 Total 984 100 Total 107 100

 We can introduce more style in 10K- 20K, 20K-30K, 30K- 50K and
Above 50K
 Pendants Design Look
Below 10K 10K - 20K 20K - 30K 30K - 50K
 Necklaces
Different Style Necklaces like -: Two line, Three line,
Diamond by Yard, Pendant, Bar Necklaces

Categories in
Necklaces & Mangalsutra
Mangalsutra
Necklaces

Bracelets

Rings
 Women’s Jewellery - Necklaces
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K - - Below10K - - Below10K - - Below10K - -

10K – 20K 88 15.1 10K – 20K 27 6.0 10K – 20K - - 10K – 20K 9 10.0

20K – 30K 113 19.3 20K – 30K 48 10.6 20K – 30K - - 20K – 30K 17 18.9

30K – 50K 170 29.1 30K – 50K 122 27.0 30K – 50K 121 26.0 30K – 50K 33 36.7

Above 50K 213 36.5 Above 50K 255 56.4 Above 50K 344 74.0 Above 50K 31 34.4

Total 584 100 Total 452 100 Total 465 100 Total 90 100

 We can introduce more style in 20K-30K, 30K-50K and

Above 50K
 Necklaces Design Look
10K - 20K 20K - 30K 30K - 50K Above 50K
 Women’s Jewellery - Mangalsutra
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K - - Below10K - - Below10K - - Below10K - -

10K – 20K 17 6.3 10K – 20K 27 13.6 10K – 20K - - 10K – 20K - -

20K – 30K 61 22.8 20K – 30K 44 22.2 20K – 30K - - 20K – 30K 7 53.8

30K – 50K 91 34.0 30K – 50K 66 33.3 30K – 50K - - 30K – 50K 4 30.8

Above 50K 99 36.9 Above 50K 61 30.8 Above 50K - - Above 50K 2 15.4

Total 268 100 Total 198 100 Total - - Total 13 100

 We can introduce more style in 20K-30K, 30K- 50K and

Above 50K
Mangalsutra Design Look
20K - 30K 30K - 50K Above 50K
 Round Bangles

Categories in Wristwear Chain Bracelets

Flexible Bracelet

Oval Bracelets
 Women’s Jewellery - Wristwear
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K 67 8.4 Below10K 9 1.6 Below10K - - Below10K - -

10K – 20K 173 21.7 10K – 20K 50 8.8 10K – 20K 7 0.7 10K – 20K 14 14.7

20K – 30K 140 17.6 20K – 30K 88 15.4 20K – 30K 95 10.1 20K – 30K 12 17.9

30K – 50K 113 14.2 30K – 50K 114 20.0 30K – 50K 225 23.8 30K – 50K 12 37.9

Above 50K 303 38.1 Above 50K 310 54.3 Above 50K 617 65.4 Above 50K 4 29.5

Total 796 100 Total 571 100 Total 944 100 Total 45 100

 We can introduce more style in 20K – 30K, 30K- 50K

Above 50K
 Wristwear Design Look
10K - 20K 20K - 30K 30K - 50K Above 50K
Categories in Nose Wear Nose Rings

Nose Pin
 Women’s Jewellery - Nose Wear
Competitor -:1 Competitor -:2 Competitor -:3 Mia
RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY % RANGE QUANTITY %

Below10K 50 49.5 Below10K 112 65.5 Below10K 92 63.4 Below10K 27 87.1

10K – 20K 38 37.6 10K – 20K 54 31.6 10K – 20K 47 32.4 10K – 20K 4 12.9

20K – 30K 8 7.9 20K – 30K 4 2.3 20K – 30K 6 4.0 20K – 30K - -

30K – 50K 3 3.0 30K – 50K 1 0.6 30K – 50K - - 30K – 50K - -

Above 50K 2 2.0 Above 50K - - Above 50K - - Above 50K - -

Total 101 100 Total 171 100 Total 145 100 Total 31 100

 We can introduce more style in 10K- 20K and 20K – 30K

Nose Wear Design Look
Below 10K
Men’s Jewellery
Gap analysis
  Bracelets

• Chain

Product
Categories Men Note-: In man’s category, all pcs are in Silver

 We can introduce Rings, Pendants, Cufflink and Wrist wear in

Gold and Diamond.
Kid’s Jewellery
Gap analysis
  Pendants

 Earrings

 Bracelets
Product  Nazariyas

Categories Kids Note-: All pcs are in Plain Gold

 We can introduce Pendants, Earrings, Bracelets and Nazaiyas

with Diamond and Gemstone in 10K – 20K.
Stores Visit Ambience
Analysis
Store Look  It has very vibrant feel

 Sales person were very helpful and properly trained

& Feel  Product are not merchandise as per collections

 Luxury feeling was missing

Website
Analysis
  Website is very lively and vibrant.

About Websites  Website is very user friendly

 Product details not mentioned as compare to other E-Com Jewelry Brand.

 We can add 3D Visuals of products .

Our Proposal - Technique

 Twisted Metal

 Ceramic Enamel

 Texture Tube
Twisted Metal

Twisted Metal

 When we twist metal in metal twitting machine, Twisted Metal gives a crisp
finish and proper twitting effect .

 Twist metal effect gives Modern and Trendy Look to the Jewellery.
Ceramic Enamel

Ceramic Enamel

 Ceramic Enamel have high quality finish and luster compare to normal
enamel.
 This is also in globally trend
Texture Tube

Texture Tube

 Different fine texture work brings a unique USP to the daily and evening
wearable jewels
Gaps Analysis Synopsis
Women’s Jewellery
Metal color -: We can introduce more style in Yellow Gold and Platinum
Ring -: We can introduce more style in 20K-30K, 30K- 50K and Above 50K
Earrings -: We can introduce more style in 20K-30K, 30K-40K and Above 50K
Pendants -: We can introduce more style in 10K- 20K, 20K-30K, 30K- 50K and Above 50K
Necklaces -: We can introduce more style in 20K-30K, 30K-50K and Above 50K
Mangalsutra -: We can introduce more style in 20K-30K, 30K- 50K and Above 50K
Wristwear -: We can introduce more style in 20K – 30K, 30K- 50K Above 50K
Nose Pin & Ring -: We can introduce more style in 10K- 20K and 20K – 30K

Men’s Jewellery
We can introduce Rings, Pendants, Cufflink and Wrist wear in Gold and Diamond.

Kid’s Jewellery
We can introduce Pendants, Earrings, Bracelets and Nazaiyas with Diamond and Gemstone in
10K – 20K.
Queries

 What are the most category is selling on website or Store

 Most Selling Price range

 Which are the focused Occasion

Thank You