BBA-MBA (Five-year Integrated)

Advance Course in Marketing Management- Semester-VII

Group Assignment-I

Submitted to:
Prof. Mayank Bhatia
on:
30th August, 2021

Submitted by: GROUP 2

Sr. No. Name Roll Number

1 Kinjal Rawat 187127
2 Rajvi Prajapati 187144
3 Satyam Yaduka 187151
4 Veenit Sethia 187160
5 Yasharth Baghel 187165
 ACKNOWLEDGEMENT

We’re using this opportunity to express our gratitude to everyone who supported us throughout
this group assignment. We are thankful for their aspiring guidance, invaluably constructive
criticism and friendly advice during our work. We are sincerely grateful to all for sharing their
truthful and illuminating views on a number of issues related to the assignment.

We would like to thank our programme chairperson Prof. Nina Muncherji for giving us this
opportunity to learn. We would also like to thank our class faculty; Prof. Mayank Bhatia from
the Institute of Management, Nirma University, who guided and supported us and all the people
who provided us with the facilities being required and conducive conditions for the assignment.

Thank you.
 TABLE OF CONTENTS

Sr. No. Particulars Page No.

1. Pepsodent V/S Colgate and References 1-6

2. Pizza Hut V/S Dominos and References 7-11

3. Suzuki V/S Honda and References 12-18

4. Intel V/S AMD and References 19-25

5. Maruti V/S Hyundai and References 25-29

 Pepsodent V/S Colgate

Pepsodent vs Colgate (Oral Care Company)

Company A: Pepsodent

Pepsodent is an American toothpaste brand that was

founded in Chicago in 1915. Unilever acquired the
brand in 1942 and continues to own it outside of the
United States and Canada. Church & Dwight
bought the rights to the brand in those countries
from Unilever in 2003. Pepsodent came in India in
1993. It has set the standard for Oral Care industry
in India.

Pepsodent offers a variety of toothpastes and toothbrushes to meet a variety of oral hygiene
requirements. Pepsodent toothpaste kills bacteria and protects teeth from cavities, while also providing
strong teeth, fresh breath, and healthy gums. Pepsodent provides a solution for particular concerns
such as bleeding gums and sensitive teeth as an oral care specialist.

Company B: Colgate

William Colgate, a soap and candle producer, began selling his

wares in New York City under the name William Colgate &
Company in the early nineteenth century. The company was
purchased by Palmolive-Peet Company in 1928, whose founder,
B.J. Johnson, had invented the Palmolive soap formula in 1898.
Colgate-Palmolive (India) Limited is India's biggest oral care
company, with scientifically proven products.

Under the Colgate name, there are toothpaste, toothpowder

toothbrushes, and mouthwashes, as well as a specific variety of dental medicines under the Colgate
Oral Pharmaceuticals banner. In addition, the company sells a variety of personal care items.

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 Company A
Competitive Response Matrix Action

Price Quality Advertising

Price Cp.p Cq.p Ca.p
Company B
Reaction
Quality Cp.q Cq.q Ca.q
Advertising Cp.a Cq.a Ca.a
Total 1 1 1

Cp.p (Pepsodent Action – Price Change, Colgate Reaction – Price Change)

In 2003, Pepsodent's pricing was altered by Hindustan Lever which resulted in lower prices. They
dropped the price of their 200gm Pepsodent pack from Rs 54 to Rs 20 for an 80gm pack and Rs 40
for a 175gm pack.

In response to the price war, Colgate lowered the price of its Colgate Dental Cream, Colgate Herbal,
and Colgate Gel products. They reduced the price of its 200 gm CDC box from Rs 54 to Rs 44, as
well as the price of its 100gm pack from Rs 30 to Rs 25. Colgate Gel 100 gm has been reduced in
price from Rs 35 to Rs 30 and the 150gm box from Rs 50 to Rs 45. Its Colgate Herbal 200gm box has
been reduced in price from Rs 49 to Rs 44.

Cq.p (Pepsodent Action – Quality Change, Colgate Reaction – Price Change)

In 2017, Pepsodent developed an innovative product named Pepsodent Sensitive Expert, which came
in three varieties: Original, Gum Care, and Whitening, and promised fast relief and long-term
protection from sensitivity pain. It had a rare combination of ingredients like potassium citrate, zinc
citrate, and vitamin E for pain relief and gum strengthening.

In response to that, Colgate reduced that price by 9%. GST enabled them to reduce the prices of the
products to directly compete with the new Pepsodent product that was kept at a higher price range.

Ca.p (Pepsodent Action – Advertisement Change, Colgate Reaction – Price Change)

Colgate increased the price of the Colgate Strong Teeth 200gm pack from Rs. 54 to Rs. 56 in 2009
since it is the most popular SKU and accounts for a significant portion of sales. According to dealers,
the business has raised prices on some brands by at least 4% with more price hikes on the way.
Analysts believed there was no rationale for the corporation to raise prices now since the majority of

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raw material prices were steady. In addition, the government's announcement of a reduction in excise
duties should have aided businesses in keeping pricing under control.

Pepsodent did not want to leave this chance and they immediately released a commercial where they
mentioned the price decrease of the 40gm pack from Rs.13 to Rs. 10 and how little kids used up the
remaining Rs. 3 in buying ice creams, chocolates and lollipops. This was a brilliant way to take down
the competition who had just increased the price.

Cp.q (Pepsodent Action – Price Change, Colgate Reaction – Quality Change)

In 2013, due to an increase in the input cost, there were assumptions by the analysts that the price of
FMCG goods would rise. Since Pepsodent was no exception, the price of its Pepsodent 175gram pack
was from Rs 40 to Rs 42.

While even Colgate couldn’t save the price hikes, they decided to distract their customers by providing
a whole new range of toothbrushes and mouthwash. They launched Colgate Slim Soft Charcoal and
Colgate Slim Soft Raised Tip manual toothbrushes and Colgate Optic White, Colgate Plax Fruity
Fresh and Darlie mouthwashes which was loved by everybody and all the new products were an instant
success.

Cq.q (Pepsodent Action – Quality Change, Colgate Reaction – Quality Change)

In 2017, Pepsodent launched a very different type of toothpaste called the Pepsodent Visible White.
It claimed that you will have white teeth in just two weeks with Pepsodent Whitening Germ Check
toothpaste. It also claimed that the toothpaste is made of a specially developed composition, that helps
to prevent tooth decay and cavities and acts as a breath freshener.

In response to that, Colgate launched its Colgate Visible White Teeth Whitening Toothpaste that
claims to protect enamel, remove stains and have whitening accelerators that give you one shade of
whiter teeth in just a week.

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Ca.q (Pepsodent Action – Advertisement Change, Colgate Reaction – Quality Change)

In 2017, Pepsodent was aggressively focusing on advertisements featuring little kids and inducing the
concern of dental hygiene of kids in parent’s minds and how Pepsodent’s product can help their
children eat as many sweets as they want to without the fear of getting cavities.

In response to this, rather than releasing an ad, Colgate introduced a whole line of oral care products
for children named Colgate Anticavity Toothpaste for Kids that had different cartoons like Barbie,
Batman, Motu Patlu, etc in different flavours like strawberry, bubble fruit, strawberry mint, etc. They
also introduced a line of cute and attractive toothbrushes for children.

Cp.a (Pepsodent Action – Price Change, Colgate Reaction – Advertisement Change)

Pepsodent benefited from a decrease in excise tax rates from 14 per cent to 8% in 2008-09. (In
December 2008 and February 2009). They chose to pool their resources and pass the savings on to
customers in the form of price reductions in selected packages of toothpaste.

Colgate knew that they had to do something innovative to regain the customers who may be enticed
to switch to Pepsodent due to the price decrease. They released a very unique commercial where a
man was trying very hard to resisting touching himself in a public place. As it turns out, he had brushed
his teeth with Colgate Max Fresh and his amazing breath turned him on throughout the day signifying
that people who use Colgate Max Fresh will always be appealing to others. This ad went viral and
everybody appreciated Colgate’s creativity.

Cq.a (Pepsodent Action – Quality Change, Colgate Reaction – Advertisement Change)

In 2021, to address the increasing consumer preference for natural goods, Pepsodent introduced the
new natural edition of Pepsodent Herbal Triple Protection. The new Pepsodent Herbal comes with a
herbal green tea extract that provides healthy teeth, gums and all-around protection for users. The
natural extracts and herbs are made to restore and protect the gum tissue and give a complete sense of
cooling.

While Pepsodent was receiving all the praises and attention, Colgate decided not to launch a new
product, but promote the existing ones so aggressively that all the spotlight is on them. They used
numerous ways to promote their products. Firstly, they used celebrities like Ranveer Singh, Sara Ali

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Khan, Kiara Advani, Ayushmann Khurrana, etc. to promote their products like Colgate Visible White,
Colgate Max Fresh, Colgate Zig Zag Anti-Bacterial toothbrush, etc. Secondly, they used children in
the ads for Colgate Strong Teeth to create a sense of innocence while mentioning that the products are
meant for everyone. They also covered stories of underrated and rising celebrities like Yashasvi
Jaiswal to incite a sense of freshness to the brand.

Ca.a (Pepsodent Action – Advertisement Change, Colgate Reaction – Advertisement Change)

In 2013, Colgate released an advertisement for Colgate Strong Teeth where they showed their germ
fighters to fight 100% index of germs and make teeth stronger. In response to that, Pepsodent released
an advertisement where they directly compared their Germicheck toothpaste to be 130% better than
Colgate Strong Teeth. This did not go well with Colgate and they dragged HUL to court.

Although the court found that the advertisement did not badmouth Colgate Strong Teeth, Colgate said
in a statement that the voice-over at the end of the commercial was misleading and inaccurate. The
court ordered HUL to remove or change the voice-over statement to just mention Colgate Strong
Teeth and not Colgate in general. In addition, the high court ordered HUL to change the
superimposed text that appears on the television commercial. It should say Colgate Strong Teeth, not
Colgate, and it should be explicit.

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References
• https://economictimes.indiatimes.com/brand-equity/price-wars-oral-care-market-hots-
up/articleshow/45649676.cms?from=mdr
• https://www.google.com/search?q=advertisement+war+between+colgate+and+pepsodent&rlz=1
C1CHBD_enIN878IN878&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjK0ZOZvtjyAhXjzz
gGHYmKCBgQ_AUoAXoECAEQAw&biw=1536&bih=754#imgrc=4ZKn3RKV-
tCvCM&imgdii=Q4nUH3Lz0Wk1DM
• https://www.livemint.com/Companies/74oBFxYLYFSOjZp0v674PJ/HC-restrains-HUL-from-
publishing-Pepsodent-ad.html
• https://www.ghanaweb.com/GhanaHomePage/business/Unilever-and-Ghana-Dental-
Association-launch-Pepsodent-Sensitive-Expert-557789
• https://www.hul.co.in/Images/mda-2008_tcm1255-433853_en.pdf
• https://www.livemint.com/Companies/N3dCRENLLtcrmzvZPd3B2L/Colgate-Palmolive-raises-
prices-of-some-brands-by-at-least-4.html
• https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-
4th-quarter-and-full-year-2013-results

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 Pizza Hut V/S Dominos

Cp.p (pizza hut Action – Price Change, dominos Reaction – Price Change)

Domino’s Pizza being the main brand which entered the market through franchising model whereas
pizza operated through company owned outlets (initially)

(1990s-2000s)

The price of Pizza hut ranged from Rs75-Rs350 and then later Domino’s gave response with lower
prices ranging from Rs39-Rs265. Here we can see that the competitor gave response through
penetration strategy by lower prices so captures customers who are prices sensitive. Customers who
easily switch brands because of difference in prices

Domino’s concentrates mostly on the lower to middle band and caters mainly to price sensitive
segment whereas Pizza Hut starts from lower end and goes up to an upper end and caters to quality
segment

Cq.p (Honda Action – Quality Change, Suzuki Reaction – Price Change)

Pizza Hut always focused on quality of pizza and it positioned itself with “dining experience” and
hence the prices of pizza hut were comparatively high because of the quality it offers

Whereas dominos responded with low prices to high quality pizzas of pizza hut targeting lower and
lower middle-class section of country in India

“Dominos said it heard the critics and scrapped its 49-year-old pizza recipe. It introduced a value
offering in 2011 -- two medium, two-topping pizzas for $5.99 each -- and expanded the deal to allow
customers to mix and match food as it added sandwiches, pasta and chicken and overhauled 85% of
the menu.

Cheaper food than rivals Pizza Hut, Papa John's and Little Caesars and upgraded choices won back
customers and drove sales growth. Domino's has surpassed Pizza Hut as the market share leader with
a 17% hold of the quick-service pizza business and its stock has jumped to $223”.

https://money.cnn.com/2018/03/06/news/companies/dominos-pizza-hut-papa-johns/index.html

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Ca.p (Honda Action – Advertisement Change, Suzuki Reaction – Price Change)

For decades Pizza hut has been the global leading company in the pizza delivery segment. It has nearly
14000 outlets spread all across the globe. Now since Pizza hut enjoyed the position at the top, it meant
that it was able to charge substantially higher prices for their pizza. When the parent company of Pizza
hut Yum! Brands saw precipitous decline in 2017, Dominos sought this huge opportunity and became
the “largest pizza company” in the world. Dominos generated whopping $12.3 billion revenue to be
the global leaders. Dominos Push Strategy:

Domino’s even though having lower prices than that offered by Pizza hut, lacked a bit in quality and
taste of their pizza. The two leading giants made a lot of changes in their marketing strategies over the
time by adjusting their quality of their products, inclusion of new product variants etc.

Dominos main focus was on cutting down the price by offering special offers and discount. Almost
50% of it's marketing expenditure was put into the discounts along with delivered with direct mailer
and pizza training classes.

Thus, Dominos has adopted push strategy, it main focus was to incentivize customers rather than
focusing on advertisement and promotional strategy.

Pizza Hut's Pull Strategy:

Pizza Hut adopted more or less a very opposite strategy of focusing more on advertisement and sales
promotion. It has successfully maintained its position by adopting different marketing strategy of
increasing ambience and amusement of the consumers.

It has adopted following Promotional and Advertisement campaign:

1.It launch first Ads in July 2001, which convey that "Good time start with great Pizza". And it was
launch all across the major platforms on television. This created their brand image.

2.As the part of Sales Promotion it laid more emphasis on 'Restaurant Dinning Experience'.

3.Pizza Hut localize it's menu according to tastes and preferences of the people.

4. In 2000 Pizza launched its Pizza Pooch menu and Pizza Pooch Birthday Package for the kids. 5. It
positioned itself as the family restaurant and it also focus on to attract the kids.

Cp.q (Honda Action – Price Change, Suzuki Reaction – Quality Change)

Pizza Hut always focused on quality of pizza and it positioned itself with “dining experience” and
hence the prices of pizza hut were comparatively high because of the quality it offers

Whereas dominos responded with low prices to high quality pizzas of pizza hut targeting lower and
lower middle-class section of country in India .

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“Dominos said it heard the critics and scrapped its 49-year-old pizza recipe. It introduced a value
offering in 2011 -- two medium, two-topping pizzas for $5.99 each -- and expanded the deal to allow
customers to mix and match food as it added sandwiches, pasta and chicken and overhauled 85% of
the menu.

Hence from above facts and figures it can be interpreted that dominos never had come back with high
quality products and services

Cq.q (Honda Action – Quality Change, Suzuki Reaction – Quality Change)

For information regarding this I totally looked for customer testimonial on the official website of both
the food chain brands. According to business insider Historically pizza hut has enjoyed no.1 spot as
the largest pizza chain in the world, but in 2017, Domino’s overthrew the pizza chain and became the
top pizza seller in the world in terms of global retail sales. In 2018, dominos has global retail sales of
than dollar 13.5 billion.

Lots of customers and food bloggers have reviewed both the pizzas of both the brands they have
reviewed dominos as the best in comparison to pizza hut. Therefore, we can say that dominos came
with lowest prices yet good quality pizzas. Dominos came up with same quality standards and claimed
to have original recipe of pizza making and followed customized offerings and positioned itself with
30 minutes delivery time frame

Ca.q (Honda Action – Advertisement Change, Suzuki Reaction – Quality Change)

Pizza Hut positioned itself with restaurant dining experience i.e. Conversation, Memories, Laughter,
Togetherness. It included various promotion strategy like campaign -Pan in your name, innovative
Menu-Pizza (Crown Pizza), Customized Birthday Package one-rupee pan deal barah nahin to tera
scheme.

Though Dominos always focused price reduction and discounts

to counter the advertisement strategy of pizza hut hence we can
interpret that dominos and pizza hut never had competition based
on advertisement and quality. Hence here we can say that
dominos always focused on penetration strategy in market rather
than looking quality. Though in recent years dominos was
claimed on quality issues of oregano and chili flakes and that
was the time it started focusing on quality.

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 Cp.a (Honda Action – Price Change, Suzuki Reaction – Advertisement Change)

Pizza Hut always had high prices in comparison to dominos as pizza hut targeted upper middle-class
population and provided good quality pizza

The Lowest offering of pizza starts from 44 compared to dominos which is 39 which is comparatively
low

Dominos came up with promotional discounts like weekly coupons, encouraging online ordering
(Contact less delivery during covid pandemic) and positioned itself totally differently so it can attract
more and more customers

Advertisement Strategy adopted by dominos are as follows:

1. Introduction of mania (Large Pizza-RS129)

2. Discount coupons
3. Tie-up with discovery channel – Co branding
Direct Mailing and pizza Training classes

Cq.a (Honda Action – Quality Change, Suzuki Reaction – Advertisement Change)

Pizza Hut always focused on quality of pizza and it positioned itself with “dining experience” and
hence the prices of pizza hut were comparatively high because of the quality it offers

Pizza hut is known for its good quality, Brand name, Food worth its price, Good service, New kind
and styles of pizza

The response to the quality of pizza hut Dominos introduced various promotional discounts and
focused on customers who are price sensitive and easily change brand with change in prices

Advertisement Strategy adopted by dominos are as follows:

1. Introduction of mania (Large Pizza-RS129)

2. Discount coupons
3. Tie-up with discovery channel – Co branding
4. Direct Mailing and pizza Training classes
Hence in conclusion we can say dominos always came back with good promotional discounts to
compete with pizza hut.

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Ca.a (Honda Action – Advertisement Change, Suzuki Reaction – Advertisement Change)

Advertisement Strategy adopted by Pizza hut

1.To stay competitive, Pizza Hut looked to appeal to a wider base, launching new marketing vehicles
and products that adhere to the sensibilities of both younger and older consumers.

2.Positioning itself by “dining experience”

3.This past year Pizza Hut has experimented with its brand by replacing "Pizza Hut" on takeout boxes
with "The Hut," and by pushing the quality of its product and natural ingredients and adding more
pasta options to the menu as meal-replacement solutions at home.

4.The marketer has also introduced an extensive series of social media and nontraditional media
programs.

Advertisement strategy adopted by Dominos in response to pizza hut.

1.featuring Domino's CEO Dave Brandon "oven baking" the cease and desist in a follow-up spot.

2. Positioning itself with 30-mintutes home delivery frame.

3.Introduction to Transparent making of pizzas .

References
• https://www.slideshare.net/raj0835/price-war-dominos-vs-pizza-hut
• https://www.dominos.co.in/advertisement
• hbr.org/1985/09/rejuvenating-the-marketing-mix
• https://www.jubilantfoodworks.com/investors/overview
• https://www.businessinsider.com/pizza-hut-dominos-best-pizza-chain-2019-5?IR=T

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 Suzuki V/S Honda

Cp.p (Honda Action – Price Change, Suzuki Reaction – Price Change)

Honda Action – Decrease in Price – Festival Season - 2020

Honda during the Festival Season decreased the price of the Active 5G via offer through which Honda
offered discounts upto 3000 Rupees cashback with several Lucky Draws.

Suzuki Reaction – Decrease in Price – Festival Season – 2020

Suzuki also decreased the price by 1500 rupees via cashbacks and Suzuki also offered free helmet of
1500 rupees thus matching it’s reaction to Honda price decrease

Cq.p (Honda Action – Quality Change, Suzuki Reaction – Price Change)

Honda Action – Increase in Quality – 125CC Model – March 2019

At March 2019 Honda was planning to enter into new segment of 125cc scooter with It’s new model
Activa 125. This was increase in quality of the product which Honda offered. New model was having
more power with new and improved features as compared to Activa of 110 cc.

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Suzuki Reaction – Decrease in Price – March 2019

As Soon as Suzuki got the news of release of new model of 125cc category from Honda, Access
decreased the price of Access 125 to increase the sales and counter competitor’s actions.

Ca.p (Honda Action – Advertisement Change, Suzuki Reaction – Price Change)

Honda Action – Increase in Advertisement – Advertisement of Extended Warranty – Dec 2020

Honda started a campaign of advertising it’s extended warranty services and Company advertise easy
reparability across it’s dealerships around India. Advertisement aimed to promote repairability and
reliability of Activa.

Suzuki reaction – Increase in Price – Jan 2021

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After the Honda move of Increase in Advertisement, Suzuki Access increased the price of Access 125.
Company also increased the warrenty period because of the price hike.

Cp.q (Honda Action – Price Change, Suzuki Reaction – Quality Change)

While in festival season Honda come up with various cashback offers and jackpot offer. Giving a
discount of three to five thousand on the scooter.

Access as a reaction to price change started offering alloy wheels as a stand option in the base model
of access 125 with more power than activa 110cc engine.

Cq.q (Honda Action – Quality Change, Suzuki Reaction – Quality Change)

Honda Action – Increase in Quality – Silent Start - 2021

Honda with New Activa 6G – 2021 Model, Introduced Slient Start as a new revolutionary feature.
Quality Increase aimed towards decrease noise when starting the engine. Honda also increased
overall scooty quality by increasing the mileage by 10%.

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Suzuki Reaction – Increase in Quality – Smart Panel – 2021

To Counter Honda Action, Suzuki Introduced digital Dashboard. They give features like Turn by
Turn Navigation, Bluetooth Connectivity with phone and smart mileage monitor. This way as a
reaction to Honda Increase in Quality, Suzuki also increased it’s quality.

Ca.q (Honda Action – Advertisement Change, Suzuki Reaction – Quality Change)

Honda Action – Increase in Advertisement - 2021

Activa after successful 20 year and record sales of scooters in India. Introduced a new model Activa
Gold Edition and started to advertise it heavily. In the campaign Honda advertise Activa is precious
like gold.

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Suzuki Reaction – Increase in Quality – Smart Panel - 2021

To Counter Honda Action, Suzuki Introduced digital Dashboard. They give features like Turn by
Turn Navigation, Bluetooth Connectivity with phone and smart mileage monitor. This way as a
reaction to Honda Increase in Quality, Suzuki also increased it’s quality.

Cp.a (Honda Action – Price Change, Suzuki Reaction – Advertisement Change)

Honda Action – Increase in Price to Value – New Launch Activa 4G – 2017

After a success of Activa 3G, Honda launched new Activa model which was Activa 4G. This model
was bit expensive than previous model but the feature increased made the model cheaper than
compitior product.

Suzuki Action – Increase in Advertisement – Dec 2017

Suzuki in reaction to Activa price change, Suzuki started advertising heavily on all channels like TV
and Banners. With a Unique camping of Kam Peeta Hai
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Cq.a (Honda Action – Quality Change, Suzuki Reaction – Advertisement Change)

Honda Action – Increase in Quality – New Launch Activa 4G – 2017

Activa 4G was launch in 2017 with new features like Advance Braking system and Wider tires and
new looks. This way Honda increased the quality of the prodcut with new launch.

Suzuki Action – Increase in Advertisement – Dec 2017

Suzuki as a counter reaction also increased the advertising stating Kam Peeta He. The advertisement
campaign was a huge success and Suzuki sales also increased by 10% because of it.

Ca.a (Honda Action – Advertisement Change, Suzuki Reaction – Advertisement Change)

Both companies advertise heavily on all the mediums like TV ads, newspaper ads, radio, billboards,
outside dealerships. Both Companies also hire several celebreality brand ambassadors.

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 References

• https://autonexa.com/best-discounts-on-scooters-festive/
• https://bikeindia.in/new-honda-activa-125-for-2019-spotted-being-tested/
• https://www.firstpost.com/tech/auto-tech/suzuki-access-scooters-drum-brake-version-gets-cbs-at-a-
price-tag-of-rs-56667-6327351.html
• https://www.financialexpress.com/auto/bike-news/price-hike-alert-suzuki-access-125-drum-disc-
special-edition-engine-specs-features-images-pics-best-125cc-scooter/2175977/
• https://www.youtube.com/watch?v=bshvEh2BPmQ

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 Intel V/S AMD

An essential question lies at the heart of your search for a new or upgraded PC: should you choose an
AMD or Intel processor? The AMD vs. Intel rivalry, like MacOS vs. Windows, is one of the most
heated discussions among PC enthusiasts, and in 2021, these two industry giants are more competitive
than they've been in almost a decade.

Each new product launch represents a movement in AMD's and Intel's relative power. Choosing the
finest processor or graphics card has never been more difficult, especially to the ongoing battle
between Intel and AMD for supremacy. When one company delivers a high-quality component, the
other manages to match or even surpass it. Furthermore, the internals are released at such a rapid pace
that even seasoned PC builders have difficulty determining which components are the best.

Intel and AMD CPUs provide outstanding performance straight out of the box for ordinary online
browsing, Netflix viewing, and email replying. However, there are some tasks where one company's
solutions outperform the others.

Intel Tagline:

"Intel Inside," "Sponsors of Tomorrow," "Look Inside," and, most recently, "Experience What's
Inside" have all been used as taglines for Intel over the years.

AMD Tagline:

AMD (Advanced Micro Devices) has unveiled its latest ad campaign, "The Future Is Fusion," at
GITEX Technology Week.

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Cp.p (Intel Action – Price Change, AMD Reaction – Price Change)

Intel released its 8th generation core i7 processors in April, 2018. It has 6 cores, 12 threads @2.40 GHz
for $303. To counter this, after a week of i7-8700T, AMD launched its Ryzen 7 2700. It has 8 cores,
16 threads @3.2 GHz at a competitive price of $299. Intel’s chip was performed slightly better in
terms of effective speed, but Ryzen 7 2700 had much faster OC 64-core speed.

This is just one example of price competition. AMD and Intel fight very closely in terms of price.
Both their chips come at around the same price until now. AMD recently launched its Ryzen 9 which
was priced higher than Intel core i9.

Image source: https://www.tomshardware.com/features/amd-vs-intel-cpus

Cq.p (Intel Action – Quality Change, AMD Reaction – Price Change)

The Ryzen 9 3950X has 16 cores and 32 threads, which is a significant improvement over the previous
flagship, the Ryzen 9 3900X. The Ryzen 9 3950X also boasts larger cache memory and quicker

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processing speeds than its predecessor, in addition to having more cores and threads. It can also store
up to four separate profiles for varied performance and overclocking settings, so you'll always get the
best performance out of your CPU, whether you're a casual or intense gamer, or a hobbyist artist or
animator. To compete with this, Intel decreased it prices to retain higher market share. This was in
2019.
Current example of 2020, With the introduction of Intel's Comet Lake-S models, the corporation has
boosted the number of cores, threads, and features in its mainstream portfolio without increasing gen-
on-gen pricing. This resulted in a significant decrease in price-per-core and price-per-thread measures,
but AMD responded by lowering prices to keep Intel on its toes. In comparison to Core i9 and i7
processors, AMD presently has a price-per-core advantage in the Ryzen 9 and 7 series, while Intel has
a price-per-core advantage in the Core i5 and i3 series (vs Ryzen 5 and 3).

Ca.p (Intel Action – Advertisement Change, AMD Reaction – Price Change)

Advertisements are an expensive but effective marketing strategy employed by Intel to boost sales
of its goods as well as those of equipment makers who use Intel processors and boards. The “Intel
Inside” promotional effort, for example, was developed in the 1990s and was successful in
increasing customer awareness and devotion to Intel products. The brand has also had success
with other advertisements, such as the one for the 2017 Super Bowl.

Intel's flagship processors cost around $350 three years ago and had four cores and eight threads,
while AMD's Ryzen 3 series today has the same number of cores and threads for as little as $99.
In addition to outperforming the 7700K, the Ryzen 3 3300X outperforms all Intel CPUs in the
same price bracket.

Cp.q (Intel Action – Price Change, AMD Reaction – Quality Change)

The Ryzen 9 3950X has 16 cores and 32 threads, which is a significant improvement over the
previous flagship, the Ryzen 9 3900X. The Ryzen 9 3950X also boasts larger cache memory and
quicker processing speeds than its predecessor, in addition to having more cores and threads. It
can also store up to four separate profiles for varied performance and overclocking settings, so
you'll always get the best performance out of your CPU, whether you're a casual or intense gamer,
or a hobbyist artist or animator. To compete with this, Intel decreased it prices to retain higher
market share. This was in 2019.
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Current example of 2020, With the introduction of Intel's Comet Lake-S models, the corporation
has boosted the number of cores, threads, and features in its mainstream portfolio without
increasing gen-on-gen pricing. This resulted in a significant decrease in price-per-core and price-
per-thread measures, but AMD responded by lowering prices to keep Intel on its toes. In
comparison to Core i9 and i7 processors, AMD presently has a price-per-core advantage in the
Ryzen 9 and 7 series, while Intel has a price-per-core advantage in the Core i5 and i3 series (vs
Ryzen 5 and 3).

Cq.q (Intel Action – Quality Change, AMD Reaction – Quality Change)

In March, 2021 Intel launched its i9 11900K processors. The i9-11900K is the fastest CPU in
Intel's 11th Gen Rocket Lake-S family, with greater IPC (+19%) and 50 percent stronger
integrated graphics.

To compete with that , the Ryzen 9 5950X is a powerful workhorse with 16 cores and 32 threads.
It sits atop AMD's latest Zen 3-based 5000 series of CPUs, demonstrating that AMD can
outperform Intel in terms of raw performance and core count. The 5950X features a boost clock
speed of up to 4.9 GHz, a large 72 MB cache, and a 105W TDP.

Cq.a (Intel Action – Quality Change, AMD Reaction – Advertisement Change)

This 10-core, 20-thread Core i9 chip takes the cake when it comes to raw performance. With the
new Velocity boost algorithm, the 10900K has a base frequency of 3.7GHz and a maximum
single-core turbo frequency of 5.3GHz. Some 10900Ks can even handle 5.3GHz on all cores with
significant overclocking. The i9 10900K was released in April 2020.

AMD Ryzen 9 5900K was launched on November 5, 2020. AMD used the platform YouTube and
created a hype for their product. Many youtubers like Linus Tech tips, Bitwit, Testing Games,
Hardware Unboxed, etc. were given the chip and they were asked to make a testing video. Because
the majority of AMD's goods are inputs to computer firms, the company spends less on traditional
promotion and marketing. Its focus is on gaining Facebook fans and rewarding them with a weekly

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or monthly giveaway. The majority of the advancement effort is done by fans. Providing support
for global digital gaming in a variety of gaming zones. AMD detects specialty bouts at gaming
zones and supports gaming competition at school festivals.

Ca.p (Intel Action – Advertisement Change, AMD Reaction – Price Change)

Advertisements are an expensive but effective marketing strategy employed by Intel to boost sales
of its goods as well as those of equipment makers who use Intel processors and boards. The “Intel
Inside” promotional effort, for example, was developed in the 1990s and was successful in
increasing customer awareness and devotion to Intel products. The brand has also had success
with other advertisements, such as the one for the 2017 Super Bowl.

Intel's flagship processors cost around $350 three years ago and had four cores and eight threads,
while AMD's Ryzen 3 series today has the same amount of cores and threads for as little as $99.
In addition to outperforming the 7700K, the Ryzen 3 3300X outperforms all Intel CPUs in the
same price bracket.

Ca.q (Intel Action – Advertisement Change, AMD Reaction – Quality Change)

One of Intel's most successful marketing efforts was called "Sponsors of Tomorrow." So, with
this campaign, what message did the organization aim to send? Because Intel's products are
supposed to act as a "human" assistant to their customers, the commercial elicits an emotional
response from them. The campaign echoes this theme, as Intel's superior technology aims to shape
the present and future, with the IT behemoth serving as a sponsor.

When comparing AMD vs Intel CPU characteristics, it's clear that AMD's mid-range and high-
end processors have more cores and/or threads, larger cache, and robust PCIe 4.0 support. AMD
has a competent Ryzen CPU that delivers more value than equivalent Intel models from the top
of the HEDT market to the high-end and mid-range. In the budget market, on the other hand, Intel
now reigns supreme, but that could change in the coming months as AMD's powerful APUs arrive.

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 Ca.a (Intel Action – Advertisement Change, AMD Reaction – Advertisement Change)

Intel's increased sales of lower-end processors, sometimes known as "small core" devices,
coincide with the chipmaker's addition of new manufacturing capacity in the second part of last
year to solve CPU shortages in that sector. Intel had previously prioritized higher-end CPUs, such
as the Core and Xeon series, resulting in demand backlogs for laptops and PCs with lower
performance requirements.
Intel's chips for CPUs have been in limited supply recently as the company has focused on ramping
up production to satisfy demand for its data center division. AMD benefited from this as numerous
OEMs began to sell Ryzen processor-based desktops and notebooks.

References
• https://www.tomshardware.com/features/amd-vs-intel-cpus
• https://www.pcworld.com/article/3627228/gaming-laptop-cpu-intel-11th-gen-vs-10th-gen-vs-amd-
ryzen-5000.html
• https://www.techradar.com/in/news/amd-vs-intel
• https://www.tomshardware.com/news/ryzen-7-vs-core-i7-9700k,38046.html
• https://en.wikipedia.org/wiki/List_of_Intel_Core_i9_processors
• https://en.wikipedia.org/wiki/List_of_AMD_Ryzen_processors
• https://www.tomshardware.com/features/amd-vs-intel-cpus
• https://www.youtube.com/results?search_query=intel+best+advertisement
• https://cpu.userbenchmark.com/Compare/Intel-Core-i9-11900K-vs-AMD-Ryzen-9-
5950X/4110vs4086
• https://www.digitaltrends.com/computing/best-intel-processors/
• https://iide.co/case-studies/intel-marketing-strategy/
• https://www.crn.com/news/components-peripherals/intel-regains-pc-market-share-against-amd-as-
cpu-capacity-expands
• https://wccftech.com/amd-outselling-intel-by-more-than-double-analyzing-5-year-historical-sales-at-
mindfactory-de/

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 Maruti V/S Hyundai

Maruti Suzuki- Maruti Suzuki India Limited, originally Maruti Udyog Limited, is a New Delhi-based
Indian vehicle manufacturer. It was founded in 1981 and was controlled by the Indian government
until it was sold to Suzuki Motor Corporation in 2003. It had a 53 percent market share in the Indian
passenger car market as of July 2018.

Hyundai Motor Company- Hyundai Motor Company, headquartered in Seoul, South Korea, is a
South Korean multinational automobile manufacturer. In 1967, Hyundai Motor Company was
established. In Ulsan, South Korea, Hyundai maintains the world's largest integrated vehicle
manufacturing facility, with an annual production capacity of 1.6 million units. Throughout 75,000
individuals work for the company around the world. Hyundai automobiles are sold through 5,000
dealerships and showrooms in 193 countries.

Cp.p (Hyundai Action – Price Change, Maruti Suzuki Reaction – Price Change)

a) In July 2015, Hyundai launched their compact SUV model, Creta for ₹ 10.15 Lakh, it was a roaring
success in the market because of its practicality and city usage. It was also a fairly powerful car with
a 1497 cc, 6 speed manual gearboxes with 4-wheel drive which made the car suitable for all terrains
and roads.

b) In early 2016, to combat Hyundai in this segment, Maruti released Vitara Brezza, their model for
the compact SUV segment. It was priced less than the Creta, at ₹ 7.51 Lakh and although relatively

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 less powerful, the price difference made a huge impact in the market and it easily overtook the
market share.

Cq.p (Hyundai Action – Quality Change, Maruti Suzuki Reaction – Price Change)

a) With Creta being the first major product in the compact SUV segment, Hyundai made sure that the
quality of performance offered by the product becomes the best in the segment. For its price, the
facilities offered, such as a powerful engine with a higher Nm torque, better interior and features such
as rear A/C, higher driving range etc. made sure that it became a market favourite

b) Down at Maruti, to capture back the market share lost to Hyundai, Maruti understood that the market,
although liked Creta, but it couldn’t be afforded by the middle class just because of the price of the
car. To combat this, with Vitara Brezza Maruti kept its price down to ₹ 7.51 Lakh, although when
compared to Creta, the features were less but the difference in price was the deal breaker for many
customers which eventually choose Vitara over Creta.

Ca.p (Hyundai Action – Advertisement Change, Maruti Suzuki Reaction – Price Change)

a) Hyundai released Grand i10 nios, an upgraded version of their already successful i10 which had better
package compared to its predecessor. It was heavily advertised as a huge upgrade as it had better
performance and was more stylish than i10 too.
b) To counter this, Maruti came up with S-presso, which was another small hatchback with a lower price
tag compared to the i10 nios, at around ₹ 3.77 lakh, it was roughly 2 lakh cheaper than its Hyundai
counterpart

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 Cp.q (Hyundai Action – Price Change, Maruti Suzuki Reaction – Quality Change)

a) Hyundai came up with a new variant of their sedan, Xcent. Priced at ₹ 5.81 lakh, it was increased in
price from its facelift model priced at ₹ 5.50 lakh. The car was made with the goal of bringing an
affordable sedan in the product line of Hyundai.
b) Maruti upgraded and launched the new Swift Dzire at ₹5.98 lakh, but it was a huge upgrade and a
much better package than what was being offered by Hyundai Xcent with better mileage, Brake
horsepower, BS6 standard certified, etc.

Cq.q (Hyundai Action – Quality Change, Maruti Suzuki Reaction – Quality Change)

a) Hyundai to launch a product in the premium sedan market launched Verna. The car had a powerful
engine and a much better interior then its competition. It also had manual 6 gear transmission which
was suitable with the 1497 cc produced by the car.
b) Maruti launched the Ciaz, their offering in the premium sedan category, although less powerful then
Verna, it offered much better mileage and driving range than Verna.

Ca.q (Maruti Suzuki Action – Advertisement Change, Hyundai Reaction – Quality Change)

a) Maruti, to promote their new WagonR, had an advertisement which quotes BBC Top Gear and JD
Power survey in UK, pits Maruti WagonR against Santro to illustrate the superiority of the former.
Hyundai Motors has asked Maruti Suzuki to stop running such ads, which they consider to be harmful.
Maruti Suzuki, on the other hand, defends the advertisement, claiming that it is customary for
manufacturers to share good feedback gathered from independent sources such as consumer surveys
and experts with customers and the general public.

b) To counter this, Hyundai came up with an

all new Santro, which was heavily upgraded
from its previous variant, boasting a much
powerful engine, a better mileage and
driving range and better interior and styling
too.

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 Cp.a (Hyundai Action – Price Change, Maruti Suzuki Reaction – Advertisement Change)

a) With Hyundai launching a new and improved Santro, it also made sure that it’ll keep the price of the
new Santro less than the WagonR, at around ₹ 4.77 Lakh

b) With Santro posing a real threat to Maruti, especially the market share of one of its most successful
models, the WagonR, the company advertised the reliability and the trust which is successful model,
the WagonR, the company advertised the reliability and the trust which is associates with a WagonR
and how it has sustained the market to become the perfect car for the Indian market.

Cq.a (Maruti Suzuki Action – Quality Change, Hyundai Reaction – Advertisement Change)

a) Maruti launched a new Alto 800, mainly to combat the Hyundai’s EON which was eating up the share
of Maruti in the small hatchback segment. Alto became a success by Maruti as it was cheaper than
EON, had more mileage and was more trusted by the consumers.
b) Hyundai Motor unleashed its 'Trendsetter V/s Follower' marketing campaign, touting the EON as a
far superior small car versus Maruti Suzuki's recently debuted Alto 800. The ad also showed that EON
had a much better engine with better BHP and cc as compared to its ‘other competition’.

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 Ca.a (Maruti Suzuki Action – Advertisement Change, Hyundai Reaction – Advertisement
Change)

a) Maruti Suzuki has a good promotional approach to change people's minds about its products through
advertising on television, radio, newspapers, and other media. They use radio to market their product
by holding quiz contests, with the winner receiving special discounts, gift vouchers, coupons, and
other incentives. They advertise their automobile on television by demonstrating its utility value and
level of comfort.

b) Hyundai used Bollywood star Shahrukh Khan as their Brand Ambassador to promote their automobile
in a market that was already dominated by Maruti. They hoped to attract clients by doing so. To market
their product, they held radio quiz contests, with the winner receiving special discounts, gift cards,
coupons, and other incentives. They also run ads in the newspapers. In this case, the companies market
the car in numerous newspapers and provide detailed explanations of the car's attributes, all while
keeping the customer's needs in mind. For your convenience, they also supply the addresses and phone
numbers of several vendors.

References

• https://www.exchange4media.com/media-print-news/maruti-and-hyundai-fight-it-out-
over-controversial-advertisement-3374.html
• https://www.academia.edu/6622446/Comparative_study_of_maruti_suzuki_vs_hyundai
• https://gomechanic.in/blog/maruti-suzuki-vs-hyundai/
• https://www.cartrade.com/news/hyundai-vs-maruti-suzuki-battle-between-top-two-brands-
in-india-122409.html

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