Case Study 3: Creation of the Process Map

One of our clients, the largest company in Spain with more than 65000
employees, works in the area of logistic and transport. The company faces an
open and competitive market, where the effect of replacing the physical letters
with e-mails had a significant impact on their business. The clients, and the
society in general, were becoming more demanding by the day. Such a huge
company needed to digitize all its processes in a fast and very precise way to go
through this transformation as smooth as possible and to maintain its
leadership on the market.

To achieve this goal, the company assigned 90 Process Designers, which were
trained for the modelling tasks, collecting then enough information to build up
step-by-step a global Process Map book. This skilled team deployed the
organizational structure until the necessary levels of detail were reached in
each department, including mission and principal functions. A huge number of
documents have been centralized by updating the already existing tasks in the
company, resulting in work instructions, manuals and
catalogues. Additionally, a Product map was built up, which reflected the vision
of “which processes support which products”, highly useful for the top
management of the company.

A carefully planned and structured approach made it possible to capture all the
processes of the very large company in a short time frame, and to form a clear
vision of the company's goals and advantages.

Questions:

1. Summarize the context of the logistic company and its demand for BPM.
2. How can they start their BPM initiatives?
3. What is the process map and how can it help the company to gain its goals
and advantages?