Research Methodology – Course Outline

Week 1 & 2

o Research methods
o Types of research
o Data collection & analysis

Reading: Creswell (2009). Research Design: Qualitative, Quantitative and Mixed Approaches.

Week 3 & 4

o Research question
o Formulating a hypothesis
o Induction/deduction

Week 5 & 6

o Literature review
o Finding the gap
o Determining keywords, sources, scope
o Moving from annotated bibliography to literature review

Week 5 & 6

o Research methods
o Audience research
o Focus groups
o Interviews o Surveys

Week 7 & 8

o Research methods
o Ethnography / Observation
o Content analysis
o Discourse analysis
o Visual analysis

Week 9 & 10

o Data analysis
o Excel data analysis add-ins
o NVIVO
o Result presentation (preliminary, conclusions, insights)
o Charts / Graphs
o Presentation Structure