Introduction

Coca Cola has evolved a lot since when it first started, it has a history of more than 134 years,
surviving 7 revolutions and 2 world wars. It has a unique marketing strategy by associating
itself with the word “happiness”. Coca-Cola is the world's third most valuable brand and one
of the most successful. Its products are sold in every country. Having a marketing strategy
that is specifically tailored to the company has given it a significant boost in terms of global
brand recognition.  Coca Cola's marketing strategy, like that of other corporations, is based
on the well-known marketing mix of the "4Ps": Product, Price, Promotion, and Place.
Product Line
It might surprise one to learn about its huge range of products that are offered globally by the
company: Coca-Cola, Sprite, Fanta, Diet Coke, Coca-Cola Zero, Coca-Cola Life, Coca-Cola
Light, Minute Maid, Dasani, Ciel, Powerade, Simply Orange, Fresca, Glaceau Vitaminwater,
Del Valle, Glaceau Smartwater, Mello Yello, Fuze, Fuze Tea, Honest Tea, Osewalla, and
Powerade Zero.
Place
Coca-Cola is sold in over 200 nations and territories throughout the world. Coca-Cola has a
broad and wide distribution network, having been in operation for almost 135 years. It
operates in six different geographic regions: Europe, Latin America, North America, the
Pacific, Eurasia, and Africa. Coca-Cola has over 2.6 million outlets in India where its
products are sold.