SUMMER INTERNSHIP REPORT

ON
PROPSHOP REAL ESTATE CONSULTANT
(4TH April 2022- 4th June 2022)

Submitted in partial fulfillment of the requirement

For the award of the degree
Of
MASTER'S OF BUSINESS ADMINISTRATION
SESSION (2021-2023)

SUBMITTED BY: -
SHUBHAM SHARMA
MBA/07/106
 ACKNOWLEDGEMENT
This internship has been completed with the support of many people. So, at this moment, I
extend my sincere thanks to those whose contributions helped me achieve this internship
successfully.

I would like to present this report for PROPSHOP REAL ESTATE CONSULTANT. It has
been an enriching experience for me to work under this company as a summer intern.

I would like to extend my gratitude and appreciation to Ms. Shivani (HR, Propshop Real Estate
Consultancy), Mr. Karan Sidana (Managing Director, Propshop Real Estate) for the careful and
precious guidance which was extremely valuable both theoretically and practically, Mr. Ashraf
(Trainer, Propshop Real Estate). I would also like to thank my team coordinator, Ms. Rimpy
Rana, for her guidance, support, and cooperation throughout the tenure of my internship period.
Because of their immense help and tremendous support, this internship has been duly completed.

At last, I would like to express my sincere thanks to the placement committee of IIM Amritsar
for providing me with this opportunity.

Sincerely,

Shubham Sharma
 EXECUTIVE SUMMARY

This report provides a comprehensive overview of my internship experience at Propshop Real

Estate Consultancy. During my internship, I learned about sales nuances and techniques.

This report summarizes Propshop Real Estate Consultancy's work and the service they offer. The
training and onboarding procedures begin with an introduction to Propshop Real Estate
Consultancy. It provides information about Propshop Real Estate Consultancy's main product,
SKA METROVILLE. It also specifies the office and site work responsibilities for the two-month
internship.

The report depicts a sales representative's practical exposure in a real estate company, and I have
summarised my overall experience, including my learning and challenges as an intern.
 TABLE OF CONTENTS

 Introduction about Propshop

 Importance of the project

 Training process

 Understanding the terminology

 About the project

 About the product

 Job role

 Findings

 Recommendations

 References
 About the company
Sector Real Estate Consultancy
Headquarters Noida Sector 63, India
Number of Employees 800+
No. of branches 4
Customers 1 LAC +

Introduction

 Propshop Real Estate Consultant, with its headquarters in Noida, is synonymous with
trust and is known for honest and affordable dealing for the dream home that appears
before your eyes. It began as a renowned real estate consultant when a few like-minded
real estate experts decided to form an organization that could channel those property
seekers and thus turns property consultancy into a structured sector. It is among those in
whom the property seekers could place their trust, and the number of satisfied customers
has grown since then.
It provides a wide range of life insurance solutions for individuals and groups through
products that specifically meet needs such as securing a child's future, retirement
planning, savings, and wealth creation.

 Before proposing several major and promising projects, Propshop conducts a thorough
examination for legal and quality filtration. They have mostly worked with Gaurs Sons,
SKA Group, Migsun, Ajnara, Supertech Mahagun, Sikka, Bhutani, Wave City, and
many other unrivaled real estate developers encapsulating your few options based on
budget, location, space, amenities, and so on. They are headquartered in Noida, while
their trade/marketing/branch offices are located in cities such as Greater Noida, Noida,
Ghaziabad, and others, with plans to expand into other parts of India shortly.

Importance of the Project:

 Most employees believed they would lose their jobs during the pandemic and the
company would suffer severe consequences. However, the implications of the pandemic
were opposite. The market for real estate has experienced a surge. Sales increased by
more than 15%.

 This occurred because, during the pandemic, interested clients searched for properties.
They were given the opportunity to put some time into the property search to get the best
product at the best price.

Training Process:
In the offline training held at the Noida office, we were briefed on –

a) The real estate sector in India in general.

b) Propshop position in this industry
c) The various channels of a real estate company to garner business include newspaper,
radio, television, online advertising, etc.

We were also briefed about –

 The different types of products offered in the past by the company.

 SKA Group has successfully completed two housing projects in Noida (West) and
Ghaziabad, namely SKA GREEN MANSION and SKARDI Greens.

 The working of an endowment plan and the various terminologies such as the total
Area covered, carpet area, Low rise & High-rise building, Mivan technology, super
Area, Loading, FAR (Floor Area Ratio), BSP (Basic Sale Price), PLC (Preferential
Location Charge), etc.

 Preparing the cost distribution, loan against the policy, tax benefits at the time of
Investment, and benefits of the loan.
 Example: Price calculation of a 1165 sq.ft flat
  Price Area Total  
BSP 4450 1165 5184250  
PLC 50 1165 58250  
LR 85 1165 99025  
FFC 25 1165 29125  
PB 5x10000 50000  
CP 150000   150000  
CM 400000   400000  
    Total Price 5970650  

Understanding the Terminology

 Super area = Saleable area = Total area

 Loading area = Area of stairs, common Area, lift area

 Built-up Area = Super Area – Loading area

 Carpet area = Built-up Area – (External wall + Balcony area)

 Low FAR (Floor area ratio) = Low density = More green area = More Ventilation

 High FAR = Better Infrastructure

 Registry Charges:
 Registry Charges 1% 5%
Cost <=45 lacs >45 lacs
Carpet area <=60 sqmtr. >60 sqmtr.

About the Project –

 SKA Metro Ville is the newest and the most luxurious residential group of a housing
society in Greater Noida by SKA Group, which was started in the year of 2012 by Shri
Sanjay Sharma, Ex-Director (Planning and coordination), Gaursons India Private
Limited, along with Mr. L.N. Jha (CFO, Gaursons India Private Limited).

 The project land has been taken on lease from Greater Noida Industrial Development
Authority. The Total Area of Land is 20073.9 sq. mt. The total unit in the project will be
1062, comprising of 3/4/5 rooms apartments. There are four towers: Aster, Zinnia,
Orchid, and Tulip, out of which two towers (Tulip & Aster) have been completed and
two buildings (Zinnia &Tulip) are under-construction.

 The project also has convenient shopping areas within the complex.

Project Highlights

 RERA (Real Estate Regulatory Authority) approved the project

 IGBC (Indian Green Building Council) pre-certified Gold Rating Project.

 Walking distance from the Metro station

 Schools, lobby, hospitals, malls, In-house club- swimming pool & kid's pool, gym, TT,
and other sports facilities.

 International Construction Technology of the aluminium framework.

About the product: -

 One of the best locations of NCR

 Situated near 130-meter-wide road connecting Noida / Greater Noida.

 Non-stop connectivity to other cities via KGP expressway in 5-10 minutes 

 Existing metro station within 1 km 

 Upcoming India's largest railway station at Boraki in 10 minutes

 DMIC, India's most ambitious project, is on its way.

 Maximum future employment opportunities

 Nearby recreational opportunities

 Upcoming ISBT at Boraki is just a 10-minute drive

 All topmost schools, colleges, and Malls nearby

 Construction with Mivan shuttering (Time saving/Seepage proof/Seismic

resistant/Longevity/Carpet area)

 The entire structure, including internal walls, is of RCC

 The project is gold-rated from IGBC - Ample daylight and fresh air

 The project has four towers, Zinnia, Aster, Tulip, and Orchid, and the details about the
same are shown in the given table

 The Project has 5 sizes 920sq.ft (2 BHK), 1005sq.ft (2BHK), 1165Sq.ft (3BHK),
1285sq.ft (3BHK), 1670sq.ft (3BHK)
 Example Type S1 Flat Layout: 4 Room + Dinning + Kitchen + 2 Toilet + 4 Balcony

Carpet area = 59.84 sqmt

Balcony area = 18.31 sqmt

External wall & Column area = 5.17 sqmt

Total covered area = 83.32 sqmt

Common area = 25.03 sqmt

Total area = 108.35 sqmt = 1165sq.ft

 Waste management/Solar panels/Rainwater harvesting/Thermal insulation of terrace/

Heat resistant glass
 High-end specs like Digital tiles, False ceiling in the drawing-room, semi-modular
kitchen, RO, Top brands CP fittings, Modular switches, DTH connection, Provision for
split A/C

 Community hall with party lawn/Badminton court/Half basket-ball court/Cricket

pitch/skating ring

 Jogging track/Kid play area/Prayer Hall/Amphitheater / Yoga lawn/Landscaping in

green Area

 One of the best developers in post-sales service – No hassles after buying

 Project approved by nationalized and Pvt. Banks – Safety of your money

Job role – It is in two parts:

A. Search for the right customer
 Calling Process

 Greeting the Client

 The elevator sales pitch is given depending on whether the query generated was inbound
or outbound.

 Need Analysis – Identifying the purpose for which the client is looking for the property,
i.e., Investment or personal usage, then trying to identify the preferred location, budget,
and the size of the property for which the client is looking.

 Information and Objective handling are done

 Closing is done, and then based on the client's input, the client is treated as a follow-up
or not interested in the project.

 One of the important parts of the calling process is that there should be no close-ended
conversation; otherwise, the client will lose interest.

 Major responsibilities

 Dealing with the queries of clients on the phone.

 Keeping track of the needs of the clients.

 Giving an insight into the product and project to clients after knowing their needs

 Maintaining customer relationship management.

 Persuading the clients to give a thought about the product.

 Asking them to visit the site.

B. In-person client Interaction

 When the customers/clients plan to visit the site, assist them with the location.

 Once the clients arrive, ask them to see the rooms/flats they are looking for.

 Making the clients aware of the product.

 Explaining the benefits of the location, apartments, and future development around the
site.

 Once the clients plan to buy the product, help them with the next buying procedure.

Findings

 The monetary value of the project is going to rise over time as multiple development
projects are being executed in the nearby regions of the project

 There are peak seasons and standard seasons when a customer looks for a property to
buy. For example, during the Navratras, a huge number of bookings were done.

 As the number of flats sold increases, the value of the unsold flats also appreciates
(supply-demand principle).

 Sometimes, even the established players in the real estate industry are unable to deliver
the project and might even go bankrupt. So, high risk is involved from the client-side
when the client invests money in an under-construction project.

Recommendations

 The customer data could be better organized.

 The information transfer between different departments could be improved

 Pick up and drop service could be provided as many clients face difficulty locating the
project site, and it also leaves a good impression in the mind of clients that they are
being valued.

 More focus should be given to the online reviews provided by the clients as the new
clients will always cross-check what the experience of other clients was.

References

 https://propshop.org.in/

 https://www.skametroville.org.in/?utm_source=ppc-
micro&ctid=Googl_13549_Micro&dd=26112015&st=true&ucpt=ad
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