The company pushes the stereotype button by highlighting the toothbrush mustache

style both Hitler and Chaplin are known for (Poor Orwell!). For this reason, the
picture is simple and minimalistic. They are placed right to each other. It forces
people to start making a comparison. There is no background, colors are dull
enough to make people be focused only on the outlines without getting distracted.
The author knows for sure most people are likely to recognize outlines in this picture
and, even more, they know exactly what kind of feeling people looking at it is going
to experience. While Hitler is strongly associated with such things as war, destruction,
and death, Charlie Chaplin is deeply loved for making people laugh and bringing a
lot of joy. They left completely different marks on history. But in this picture, the only
difference between Adolf Hitler and the Great Dictator is just a hat. The picture
makes people not just remember this witty Ad easily but also concludes it is the hat
that makes a man the man (which is not true though).

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