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PURPOSIVE COMMUNICATION

UNIT I: Language and Communication


Lesson 1: The Nature of Language
Lesson 2: Types of Communication
• Mode
• Context
• Purpose and Style
Lesson 3: Communication Processes, Principles and Ethics
• Communication Models
• General Principles of Effective Communication
• Principles of Oral Communication
• Principles of Effective Written Communication: The 7Cs
• Ethics of Communication

UNIT II: Modes of Communication


Lesson 1: Forms of Communication
• Communication Modes
Lesson 2: Communication and Technology
• Communication in Social Media

UNIT III: Intercultural Communication


Lesson 1: Communication and Globalization
• The Global Phenomenon
• The Impact of Globalization on Communication
Lesson 2: Local and Global Communication in Multicultural Settings
• Intercultural Communication
Lesson 3: Varieties and Registers of Spoken and Written Language
• Varieties of English
• Language Registers/Registers of English

Lesson 4: Exploring Texts Reflecting Different Cultures


• Cultural Texts
• Formal and Informal Language
Lesson 5: Coping with the Challenges of Intercultural Communication
• Challenges of Intercultural Communication
• Sources of Misunderstanding
• Approaches to Studying Intercultural Communication

UNIT IV: Communication for Various Purposes


Lesson 1: The Explanation Essay
• Writing an Explanation Essay
Lesson 2: The Blog
• Writing a Blog
Lesson 3: Research-based Argumentative Essay
• From research to argument: Producing a research-based argumentative essay
Lesson 4: The Oral Presentation
• Preparing a Speech or Oral Report
• Delivering the Report/Speech Talk
• Presenting in Groups
• Overcoming Anxiety or Stage Fright
Lesson 5: The Debate
• Types of Debate
• Skills Needed in Debate
• Ethical Considerations
o Dress and Appearance
Lesson 6: The Literature as Communication
• Understanding literature

UNIT V: Communication Across Professions


Lesson 1: Written Modes of Professional Communication
• Genres Across Professions • Business Proposal
• Business Letters, Memoranda, • Social Media Channels
Minutes of Meetings
Lesson 2: The Job Interview
• Applying for a Job
o Preparing for a Job Interview
o What to do and what not to o during Job Interviews
Source Material:

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