EFFECTIVENESS OF RADIO ADVERTISEMENT TO THE INTERNET

MARKETING AMONG SMALL SCALE ENTERPRISES IN MANGAGOY

BISLIG CITY

Lida Marie Castro

Alaxes Dandoy
Jaylord Apa

BSBA III MARKETING MANAGEMENT

Introduction:

Radio stations today run there advertisements through hours of

broadcasting, this study shows that mostly of the product advertise in
radio is easy to sell and usually more of the product is popular using
the radio advertisement.

Advertisement is generally considered a public communication that

promotes a product, service, brand or event. To some, the definition
can be even broader than that, extending to any paid communication
designed to inform or influence.Marketers use advertisements to help
companies reach their objectives and increase revenue. Radio
advertising is the practice of purchasing ad spots on popular radio
stations to promote your products and services. Businesses like yours
pay for every second of airtime, and the station broadcasts your radio
commercials to its audience.Radio is very powerful because it reaches
a huge audience quickly and because it allows the people in that huge
audience to interact with one another more easily than television
viewers or newspaper readers.

Radio allows advertisers an inexpensive way to get their voice heard –

over and over again. The ability to stir emotions and create demand.
Even with the focus today on video, radio is still an active medium. It
can create immediacy, driving shoppers to a specific store, brand or to
take a specific action.Radio advertisements are cost-effective and are
one of the most effective ways to reach your potential customers.
This study is intended to evaluate the status of radio advertising and
how the growth and development of internet marketing impacts radio
advertising among small-scale enterprises in Mangagoy Bislig City.
Finding out if radio advertising produces good income in the market
or if they are growing more in internet marketing. The results of this
study are expected to be a guide for businesses and governments to
grow more and have the proper strategies to help encourage and grow
the use of radio advertisements.
 QUESTIONNAIRE

EFFECTIVENESS OF RADIO ADVERTISEMENT TO THE INTERNET

MARKETING IN MANGAGOY BISLIG CITY

Name (Optional):_________________________

Address: ________________________________

This survey is conducted to evaluate the effectiveness of radio

advertisement to the internet marketing. Any answer of the
respondents to the questions will give the light to this research. Rest
assured that any data will be held with utmost confidentiality.

PART I: Effects of Radio Advertisement to the internet marketing in

Terms of Sales and Popularity.

Instructions: Using the scale shown below, rate the level of

effectiveness by putting a check

1. Very effective
2. Ineffective
3. Effective
4. Very effective

 Popularity
1 2 3 4

 Sales
1 2 3 4
Statement of the Problem

This study intends to evaluate the effectiveness of the radio

advertising to the internet marketing.

Specifically, it aims to answer the following questions:

1. What are the effects of radio advertisement to the internet

marketing.

a. Popularity
b. Sales

2. What are the problems encountered in indulging radio

advertisement in terms of:

a. Cost
b. Customer’s loyalty

3. Are the respondents satisfied to there radio advertisement in

latest?