JenPhil’s PIGGERY

BUSINESS
PLAN
 INTRODUCTION

Proposed name of the business: JenPhil’s PIGGERY

Address/Location of the business:

We will be setting-up this business on Balayagmanok Bacong Negros

Oriental. As this business grows, we will be franchising to different place in

Name of the owner: Jayron D. Ang

Business Concept:

JenPhil’s PIGGERY is a livelihood business that includes farm that sell

healthy and quality Pigs. A piggery is one of the more traditional businesses you can

find in predominantly agricultural areas in the provinces. Some families initially raise

pigs in their backyard as a source of food. Pig farming in the Philippines has been a

lucrative business for Filipinos for decades. Its popularity is seen in the backyards of

rural families.Pig farming business offers unique livestock products with high

nutritional value. We intend to differentiate ourselves by our unique packaging which

will maintain us as a brand. We shall be ensuring that our products are sold at a

uniform price in any part of the country. Our product shall not be a commodity for

everybody, it will be specially designed for people who know the value of our product

and he will be willing to exchange their money for the value.

Mission:

This company is to foster the sustainability and prosperity of the hog sector for

the good of pork producers and all Manitobans. to sell our produce (piglet and pigs),

byproducts and processed meat (pork) in commercial quantities both locally,

nationally and internationally. We want to build a livestock farming business that can

favorably compete with other leading livestock farming brands in the Philippines and

Abroad. We strive to be a beacon of light in our local community and the perfect spot

for celebrating life’s little moments by enjoying simple pleasures of wholesome

goodness.

Vision:

This company will become a centre of excellence for global pork

production.we envision our company to be the leading advertisers and promotes of

signature Negrense delicacies through the years.

Objectives:

1. Company Expansion- aside from focusing on innovation products, we

believe that taking a potential risk is worth taking for.

2. Satisfaction of the Customers- to guarantee the satisfaction of the

customer’s needs and to acquire positive feedback from them.

3. Quantity with Quality- to provide affordable animals without compromising

the quality

4. Manpower- to provide jobs for less fortunate individuals by making them

manage the ice cream carts

5. Cultural Identity- to preserve and promote the Negrense culture

6. Distinctiveness- to provide new and fresh concepts to the consumers and to

give them other varieties to choose from pigs’ meat

 7. Growth- to develop the working system of the business and to expand the

scope of the target audiences.

Contribution to the local economy

Jenphil’s pig farming business will be of benefit to the local economy in

the following ways:

1. Creation of employment opportunity for the Youths.

2. It will provide food (meat) with good vitamins and protein.

3. This pig farming business will lead to the improvement of the

economy of the individuals and government.

4. In the long run, it will serve as a tourist Centre.

5. It will serve as a medium for foreign exchange.

6. It will serve as the Centre of learning for entrepreneurs.

7. It is a means to encourage agriculture in Negros

8. The animal dungs are used as manure by farmers.

9. It is a source of revenue for me and my family.

Market Growth

The rate at which the pork meat market is growing has been quite

interesting in that the demand for white meat is almost doubling

every year. The reason for this is because of the increasing

awareness created by the white meat ages of white meat and seafood
over red meat. People continually become aware of the high

proteinous nature of pork meat. Pork meat is eaten by the rich, the

middle class, and the poor. This means that pork meat will be eating

by all manner and classes of people thereby making the entire

population the target market.

TARGET AUDIENCE

Negrosanan is the main target of this business. In order to promote local

products of every city and municipality of this province, JenPhil’s Piggery will

develop a farm that will not only cover pigs, but also other livestock. One of the

advantages of the piggery business is its fast return on investment. Quick turnover is

due to the short interval between raising and harvesting. One can expect to sell a pig

after raising it for five months. They have good feed-to-meat conversion.

ENVIRONMENTAL ANALYSIS

Social - Since it will be placed in the backyard,, the social environment of

JenPhil’s Piggery will be much more attractive to Negrosanon and we can easily gain

costumers especially those who are in rural areas with social media. JenPhil’s will

follow the trends by creating and making its backyard and main product worthy to

take pictures. Not only through its picture-worthy backyard but also through offering

a friendly-service to every customer which heightens its socialization to the customers

making them feel comfortable with the social atmosphere with the assurance that the

carts and the products are served and will serve at its best quality for each one of

them. There is no need to be in a hassle with others since ordering or buying their
desired meat or product are more organized with an approachable staff that entertain

and serve customers with confidence and patience. Prices of our products are also

budget-friendly but rest assured its quality and taste.

Political- Negros Oriental is considered as the most livable Province in the

Philippines and as an urbanized Province, in order to put up the business, it is

important to know other creative business competitors who have placed themselves in

particular places in the Province in order to innovate. Since Negros Orriental already

had many business establishments, the business should study and execute

comparisons between existing business establishments on how each are being

managed so as to innovate with the managerial aspect of the business. We want to

ensure that we go through the legal process of having business permits from the city

government. We want to establish a name for the business and part of this is

undergoing certain legal processes to finally be able to start and run the business.

Through being complete in all the records, we can start executing the promotion of

the business also with the help of connections especially in the city government.

Environmental - JenPhil’s piggery has a very interesting and perfect

ambiance for our customers. Wherein they can relax while going around andlooking

for perfect pigs. The environment where the clients tudents are gathered directly

affects them and more economic-friendly can enhance its physical and content

features. Being economic-friendly, the business should use recyclable cups and

spoons as well as tissues with garbage bins where they are to be placed after the

clients choose.

It has a proper Irregation of water and food. For cleaning, we will maintain

neatness and consistent cleaning of their dirt without affecting others.

 MAIN VALUE PROPOSITION

Negros, consisting of both Occidental and Oriental, have 18 cities and 40

municipalities. Through our product, we will be bringing the whole Negros Island in

the tip of your tongue. You will experience the taste of Negros farm.

BUSINESS DESCRIPTION

Pig farming is the raising and breeding of various pigs. Among the

different livestock species, piggery is the most potential source for meat

production and pigs are more efficient feed converters after the broiler

Form

The business is a sole proprietorship and not a legal entity and it is simply

refers to a person who owns the business and is personally responsible for its debts.

Using the trademark of Negros , it is operated and owned by a family

Nature
 Starting piggery is a very much profitable livestock business. Among the

various livestock species, piggery is the most potent source for meat production and

pigs are more efficient feed converters than the broiler. The business ensures a higher

return to the farmers. However, you must have some land area or backyard space for

raising pigs. With less effort and investment, one can start a commercial piggery for

profits. This pig farming business proposal was prepared based on years of experience

in managing pig farms. It was submitted in pursuit of a soft loan from a financial

institution. The business proposal can serve as a guide to anyone who wishes to go

into the piggery business. Prices used in this business proposal may differ depending

on location and would have changed due to the inflation rate.

Various Business Equipment

Production Equipment

 land

 Generator
 10 chamber rooms

 Borehole

 Plastic tank (2)

 Wheelbarrow

 Head pans & shovels

Future Parties

We offer full line pig farm equipment both within weaner, finisher, mating,

gestation and farrowing units. All our pig farming solutions and equipment has been

developed in cooperation with Danish pig producers based on decades of experience.

Considerable emphasis has been placed on functionality, animal welfare, user-

friendliness, quality and ease of cleaning.

Personnel Requirements

Future Staff of the jenPhil’s Piggery who will manage thefarm must undergo a

test and an interview so that the company will choose who deserves to be in the

position. The following are guidelines and qualifications to be one of the staffs of

Negros Flavors.
 Qualifications

 At least High School Graduate with experience in fast food chain or

any other restaurants.

 Degree holder/ graduated in any fields of culinary, hotel management

and business administration are capable to be a staff and also a higher

position.

 Good communication skills since they will be placed in an area where

there are lots of people

 Pleasing personality

 Passionate and Dedicated

Requirements

 Resume

 Diploma

 Police Clearance

 3pcs. 2x2 picture

 Transcript of Records

 Certificates of your achievements

 NBI Clearance

Administrative operations
Since it's a family busienss, the whole family will decide and manage the

busines.
 MARKETING PLAN

Product

 Providing a quality and picture worthy products to the target consumer

 A products like pig for Negros

Place

The site should be at an elevated place that cannot be flooded by rain

water. The site should be protected from the sun (shade from trees) and

have ample fresh air. Away from residences (around 8-10 meter away

downwind).

Price
The Pricing Strategy

The marketing strategy of JenPhil’s pig farm is to employ every necessary road map

towards reaching the goal of selling a reasonable product. Therefore, we are going to

apply good market segmentation, and take advantage of our right positioning, unique

process, attractive promotion, and good pricing strategy to gain market penetration

and get the anticipated share of 0.0% and 10% of the market before the first 5 years

and 15 years respectively in the industry.

Promotion Strategy

We will start by designing signposts at the entrances of our outlet shops. Also,

personal (one-on-one) adverts will be effectively used, where we shall be contacting

the eateries, hotels, and restaurants around to tell them about our product.

There will be an effective use of the internet to market our product. The farm already

has an e-mail and Facebook account through which the product is being

communicated and advertised. Our potential customers have started expecting the

arrival of the product in the market.

As the company grows and the network of our customers expands, we intend to

subscribe to the television and outline advertisement that can be viewed by millions of

population that use the net. The farm will also have a well-designed website where

millions of potentials customers will be directed to post their comments and learn

more.

Competitors
Our products are designed for those who know the nutritional values of our pork

products and are willing to spend on them. Also, our society is getting more advanced

and people are getting busier due to the improved means of growing pigs introduced

by the JenPhil’s Pig farms and how the waste product is being recycled for

agricultural (farming) purposes.

Amongst all the dealers of pig products, none of them has the concept of drying and

packaging of the waste which we are improving to meet the status of exporting to

other localities with time. This will give us a good edge over our competitors.

People

 Focusing more into the new generation which are the students or the so-called

millennials

 It also targets the aspiring entrepreneurs knowing that it is a whole new

business; giving them preview and ideas to start their own business as well

 Negros local and livestock enthusiasts

ORGANIZATIONAL PLAN

NEGROS Flavors is a food business under sole proprietorship category. This

business entity is solely owned and managed by Jayron Ang. Having a sole
proprietorship business makes Jayron fully responsible to all loans, debts and loans of

the business but in return, he also has the full authority and control over the finances

and other elements of the business entity. NEGROS Flavors will be run using food

carts that will be managed by the employees of the company. At the end of each day,

the food carts will return to the warehouse where Jayron accepts all the remitted

money collection. In this sense, the business will start in a small scale but will

eventually expand if it will receive positive feedbacks. Franchising of food carts will

not yet be allowed therefore, Jayron is the sole legal owner of the products.

ORGANIZATIONAL STRUCTURE

OWNER

Branch Supervisor

General Manager

Stock Manager

LABORERS LABORERS
 Organizational Chart Roles and Responsibilities

Owner

1. He or she should act as the principal strategist and planner of his/ her own

business.

2. He/ she is responsible for creating legal contracts, they must know basics of

the law and have access to an attorney if legal problems with customers or

employees arise.

Branch Supervisor

1. He or she is responsible for all of the functions of a branch location, building a

rapport with the community to attract business and assisting with customer

relations.

2. A branch manager is also responsible for making sure that the branch meets its

goals and objectives in a timely fashion.

3. He/ she take daily inventory of need regular supplies and sales. Ensure that

staff in his/her branch location is functioning following employee’s ethics and

principles.

Business managers

1. Oversee the activities of workers; hire, train and evaluate new employees; and

ensure that each branch is on track to meet its financial goals. They are

responsible for monitoring and checking the financial reports of every branch

before passing it to the business owner.

 2. He/ she also develop and implement budgets needed for supplies and

maintenance of equipments, prepare reports and inventories to ensure that

each branch complies with company policies.

Stock Manager

1. Organize and monitor inventory levels to maximize efficiency of product and

supplies.

2. He or she make sure that every item of stocks get to its branch

locations.

Delivery Personnel

1. He is responsible for ensuring timely delivery of goods to

predetermined branches on specific routes and locations, reviewing

orders prior to delivery, loading and unloading trucks and

providing exceptional customer service to our client base.

2. This position is responsible for taking care of agency vehicles.

FINANCIAL PLAN

Financial Plan

Financial assumption

 Some of the important assumptions that support my estimation is as

follows:

 The loan interest rate is assumed to be 9%

 The loan and accrued interest rate are paid annually and spread across

the 4 months of the year by dividing by 3

 It is assumed that insurance premium is at 2% of total insurable risk

 It is assumed that the depreciation rate is 20%

 It is assumed that the price is constant over a given period

 It is assumed that the mortality rate on the farm is 4%

 It is assumed that the cost of sales/buying is constant over a given

period

 It is assumed that the maturity/harvest time is 4 months

 The profit and loss plan is calculated in 4 months.

Business Risk and Mitigating Factor

Business risk

Some of the risks normally encountered are as follows:

1. Risk of diseases outbreak

2. Risk of stunted growth

3. Risk of malnutrition

4. Risk of deflation

5. Risk of stealing
 6. Burning encroachment

7. Increase in price of raw material with a decrease in the sale price

8. Increase in tax

9. Increase in cost of production

10. Implementation of harsh policies

11. Damage or loss of equipment’s

12. Mismanagement of fund etc.

SWOT analysis

Strength and opportunity of the business

There are business internal environmental factors that can affect the

business.

–Patents: – JENPHIL’S Pig farms will ensure that our products will be

certified by the standard organization of Nigeria (SON) and get our

trademark. Also, our future services like the company’s book will be

patent so that no illegal competitor can copy them.

–Strong brand names: – One unique marketing strategy of our products

is that it is not meant for everybody, our products are only meant for our

customers, so we produce a commodity, but a brand. At the startup of the

strong brand name, but with time we shall succeed.

–Good reputation among customers: –JENPHIL’S company is a

business where there shall be trust between us and our customers. We

shall maintain quality, make on-time delivery of our products to our

suppliers, and keep to our words.

–Cost advantages from proprietary know-how: – the management of

JENPHIL’S Pig farms here made through research and discovered the

best way to optimize the cost of pig production. We can now harvest our

matured pigs in 4-months against most of our competitors that almost

spend 7-8 months to raise a mature pig.

Opportunities and threats (O.T.)

-There are business external environmental factors that can affect

business growth and profits.

–Unfulfilled customers need: – The mission of JENPHIL’S Pig farms is

to innovate and respond to the customer’s needs in a well-defined market.

The producers of pigs (pork meat) in Abia State and its environs do not

produce enough meat to satisfy the market. There is still a demand-supply

gap, and JENPHIL’S Pig farms want to bridge this gap with our unique

product.
–Government regulations: – Nigerian government wants the number of

local producers to increase before placing a ban on imported livestock

food. If it happens it will give us the great size of the market.