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US 7,430,528 B2

15 16
ducting consumer purchase transactions and other forms of REQUESTTM Central Website) and carrying out the con
electronic commerce while using the consumer product infor Sumer product information finding and serving method of the
mation finding system of the present invention; present invention;
FIG. 3A3' is a graphical representation of the bar code FIG. 3C is a schematic representation of an exemplary
driven multi-media kiosk shown in FIG. 3A3, wherein the display screen produced by a Java GUI-based Internet
laser Scanning projection-type bar code symbol reader is browser or communication program running on a client Sub
removed from its support stand, by pulling its connector cable system and displaying a Netscape-style browser "display
out of its cable take-up unit, and used to read a bar code framework’, served from the IPD Web-site (e.g. UPC
symbol on product located a relatively short distance away REQUESTTM Central Website), and supporting or providing
from the kiosk; 10 a sponsor frame for sponsor advertisement, a control frame
FIG. 3A4 is a graphical representation of a fourth illustra with Check-Box type buttons for activating any mode of the
tive embodiment of the client computer system of the present IPI finding and serving Subsystem, and an information frame
invention realized in the form of a bar code driven multi for displaying HTML documents (instructions, forms, and
media kiosk, designed for use as a “Cyber sales agent in the like) in accordance with the principles of the present
retail shopping environments such as department stores, 15 invention;
Supermarkets, SuperStores, retail outlets and the like, and FIG. 4A1 is a schematic representation of the relational
shown as having an integrated “cordless’ type laser Scanning type IPI Registrant Database maintained by each IPD Server
bar code symbol reader disposed overhead its LCD touch configured into the system of the illustrative embodiment of
screen panel, a telephone handset for carrying out telephone the present invention, showing the information fields for Stor
calls, and a credit card transaction terminal for conducting ing (i) the information elements representative of the UPN
consumer purchase transactions and otherforms of electronic (e.g. UPC data structure, EAN data structure, and/or National
commerce while using the consumer product information Drug Code (NDC) data structure), URLs, trademark(s)
finding system of the present invention; (TM), Company Name (CNi) and company address, Product
FIG. 3A4 is a graphical representation of the bar code Description (PD), E-Mail Address (EMA) thereof symboli
driven multi-media kiosk shown in FIG. 3A4, wherein the 25 cally-linked (i.e. related) for a number of exemplary IPI Reg
laser Scanning projection-type bar code symbol reader is istrants listed (i.e. registered) with the IPI Registrant Data
removed from its support stand and used to read a bar code base maintained by each IPD Server, image files for
symbol on a product located a relatively short distance away registered consumer products, and consumer product infor
from the kiosk; mation request (CPIR) enabling Applets for access by retail
FIG.3A5 is a graphical representation of a fifth illustrative 30 ers, wholesalers, advertisers, Web publishers, and the like,
embodiment of the client computer system of the present and insertion within the HTML code of Web documents on
invention realized in the form of a consumer product infor various types of Internet information servers hosting WWW
mation access terminal, designed for use as a 'sales agents sites, as well as EC-enabled WWW-sites, EC-enabled stores
tool at a point-of-sale (POS) station in retail shopping envi and/or on-line e-commerce product catalogues, so that when
ronments, wherein the information access terminal has a bar 35 executed, these CPIR-enabling Applets automatically access
code symbol reader integrated with the POS station for read a categorized URL menu containing URLs (identified in FIG.
ing the UPC numbers on consumer products being offered for 4A2) specifying the location of manufacturer-linked infor
sale in the store, and also a LCD screen capable of being mation resources on the Internet pertaining to a particular
mounted in various viewing positions for displaying con UPN-labeled product;
Sumer product-related information accessed from a central 40 FIG. 4A2 is a schematic representation of the information
ized database interconnected to the Internet; Subfield structure of the URL Information Field of the IPI
FIG.3A6 is a graphical representation of a sixth illustrative Database of FIG. 4A1, showing the Product Advertisement
embodiment of the client computer system of the present Information Field, the Product Specification (Description/
invention realized in the form of a bar code driven multi Operation) Information Field, the Product Update Informa
media kiosk, which is completely transportable within the 45 tion Field, the Product Distributor/Reseller/Dealer Informa
store by the hand of a shopper for shopping convenience in tion Field, the Product Warranty/Servicing Information Field,
retail environments such as department stores, Supermarkets, the Product Incentive Information Field thereof, the Product
Superstores, retail outlets and the like; Review Information Field, the Related Products Information
FIG. 3A7 is a graphical representation of a seventh illus Field, and Miscellaneous Information Fields detailed herein
trative embodiment of the client computer system of the 50 after;
present invention realized in the form of a bar code driven FIG. 4B is a schematic representation of the relational-type
multi-media kiosk, mounted upon a shopping cart or other Non-IPI Registrant Database maintained by each IPD Server
vehicle for shopping convenience in retail environments such that is configured into the IPI Finding and Serving Subsystem
as department stores, Supermarkets, Superstores, retail outlets of the illustrative embodiment of the present invention, show
and the like; 55 ing the information fields for storing (i) the information ele
FIG.3A8 is a schematic representation of another embodi ments representative of the Company Name (CNi) and Com
ment of the transportable bar code driven product information pany Address, Trademark(s) (TM) registered by the
access terminal of the present invention, realized using a associated Company, E-Mail Address (EMA) thereof sym
Newton MessagePad 130 equipped with Nethopper http cli bolically-linked for a number of exemplary Non-IPI regis
ent software and a Motorola RF modem PCMCIA card, for 60 trants listed within the Non-IPI Registrant Database main
wireless access to the Internet; tained by each IPD Server, and CPIR enabling Applets (e.g.
FIG. 3B is a schematic representation of an exemplary Tags) for access by retailers, wholesalers, advertisers, Web
display screen produced by a (graphical user interface) Java publishers, and the like, and insertion within the HTML code
GUI-based web browser program running on a client Sub of Web documents on various types of Internet information
system and providing an on-screen IPD Web-site Find Button 65 servers hosting WWW sites, as well as EC-enabled WWW
(e.g. UPC REQUESTTM Central Website Find Button) for sites, EC-enabled stores and/or on-line e-commerce product
instantly connecting to the IPD Web-site (e.g. UPC catalogues, for the purpose described above;

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