ZOOMCAR

(CAR RENTAL COMPANY)

PROJECT BY: PHEBE BABU VARGHESE
ROLL No.- 8055
CLASS: TYBMS (MARKETING)
INTRODUCTION
Zoomcar, is an Indian self-drive car rental
company, headquartered in Bangalore, India.

The company was founded in 2013 by David

Back and Greg Moran

It works on the principle of “self driving”. One can

book a car on rent for upto 6 months.

Zoomcar provides its customers with a car and all its

legal papers e.g. insurance policy, pollution paper,etc.

Zoomcar offers sanitized cars following the guideline by WHO,

to ensure only the safest solutions in the pandemic situation
 PRODUCT PRICE

PROCESS PLACE
7 P’s Of
Service
Marketing

PEOPLE
PROMOTION

PHYSICAL
EVIDENCE
1. Setting Product
Strategy
The product that
ZoomCar tends to provide
is self-drive cars on rental
basis.
Company has a wide
range of choices like as
per your need you can
choose the type of car you
want.
2. Pricing Strategy:
Zoom car has different
price for different cars,
different cities, different
regions, and so on. The car
is equipped with a decent
level of fuel and mileage is
recorded. It has different
pricing policy for different
segments of cars which are
as follows:
• Zoom Lite
• Zoom Classic
• Zoom XL
• ZoomWheel
• Zap Subscribe
3. Place Strategy: 4. Promotion
Strategy:
ZoomCar has its area of
operations in 45 cities For promotion purpose,
in India. ZoomCar mainly prefers
The cars provided are YouTube.
independent of the state The reason behind this
of registration. promotion strategy is
Tie- up with the traffic because their target
Authorities market is youth and
nowadays the young
people prefer YouTube
over Television.
Digital Marketing.
5. Physical 6. People Strategy: 7. Process Strategy:
Evidence Strategy:
There is more importance The process to book a
ZoomCar provides the given to the owners of the car is very simple.
customers with up to vehicles. People have to download
the mark services. People who don’t use their the app and follow the
The desired interiors cars to a great extent thus steps:
and ambience to the car becoming a part of ü Book
maintain the image of the ZoomCar fleet. ü Upload License
the brand and ü Zoom
perception of ü Return
customers towards its
services.
THANK YOU!