1.1.

1 Keyword search volume data

Price of an average
Keywords Search volume data package

20-25K for Domestic

220
Destinations
Beach Packages
Honeymoon Packages 400 30-35K
Keyword categories Pilgrimage Packages 70 30K
10K for Domestic
190
Destinations
Family Packages
Adventure Packages 50 25-30K
Luxury Packages 200 20-25K

1.1.2 Competition data

Competitors
Keywords Make My Trip Yatra
Competition Beach Packages 1 2
comparison for each Honeymoon Packages 1 2
category Pilgrimage Packages 3 1
(Keyword search Family Packages 2 1
volume distribution / Adventure Packages 4 2
Rank) Luxury Packages 4 6

1.1.3 Website Analysis

Thomas Cook's current position on search engine results page f
Keywords Highest Page Rank Traffic
Beach Packages 2 45
Honeymoon Packages 5 40
Pilgrimage Packages 10 30
Keyword categories
Family Packages 10 22
Adventure Packages 14 10
Luxury Packages 4 55
 Competitors
Thomas Cook Trip Advisor Go Ibibo
2 11 69
5 200 8
10 200 200
10 200 6
14 200 13
4 200 22

Analysis
on search engine results page for each of the keywords
Bounce Rate
44%
60%
40%
65%
30%
35%