A

Research Proposal
On

“INVESTOR PERCEPTION TOWARDS CAPITAL MARKET”

SUMBITED BY: - Neha Agarwalla

GUIDED BY: - Mr. Bipin Bihari Dutta (External Guide)

Dr. Susanta Kumar Mishra (Internal Guide)
 1. INTRODUCTION

1.1ABOUT THE ORGANIZATION

Bhubaneswar Stock Exchange (BSE) is a defunct stock exchange located
in Bhubaneswar, Odisha, India. It was incorporated on 17 April 1989, and granted
recognition to the Stock Exchange on 5 June 1989, by the Ministry of Finance, Govt. of
India. It is one among the 21 odd regional stock exchanges in India.
By 1999-2000, the exchange had a total of 234 brokers, out of which 15 were corporate
brokers. Among 234 brokers, it was further classified as 209 proprietor and 15 corporate
broker. Then, there was only 17 sub-brokers registered. The trading membership
strength of Bhubaneswar Stock Exchange is 196 at present against the sanctioned
strength of 350.
On 15 September 2005, SEBI approved the corporatization and demutualization
schemes of the Bhubaneshwar Stock Exchange which were required in accordance
with the provisions of the Securities Contracts (Regulation) Act, 1956.

1.2MANAGEMENT PROBLEM:
1.21. RATIONALE OF THE STUDY:
This study focuses upon the change in the system of trading by implementation of technology
and impact upon the customer who are availing online service of trading.
Another purpose was to know, whether the customer are satisfied with the provided service that
are being served online.
Another purpose was to know, whether the customer are satisfied with the provided service that
are being served online.

1.3REVIEW OF LITERATURE:
Walia N. and Kumar R. (2012) Research report examined the investors’ preference for
traditional trading and online trading, investor’s perception on Online trading & comparing
current usage of online trading and offline trading. This study reveals that out of every 100
investors only 28 trade online, which points out a question as why investors were not able to
realize the importance of technology in stock trading. The major findings of the study are the
Indian investors are more conservative, they do not change brokers for trading, whereas net
traders are more comfortable with online trading for its transparency and complete control of the
terminal.
Rebecca Davies and Stuart Cunningham(2012) this works ties together existing literature
relating to the function and contribution of eBay and online trading, discussing them in a
cohesive, meta-analytic fashion. To further increase knowledge in the field, two studies have
been undertaken to present a view of current online trading practices in the United Kingdom
(UK). Data was collected by conducting online questionnaires and performing interviews using
the Repertory Grid Technique. This method has its roots in Personal Construct Psychology and
allows for the expression of participants’ perceptions and preferences in their own terms or
personal constructs.
Jaiswal M., Vashist D. and Kumar A (2009) traces the growth of online trading from the year
2000 using statistics on volume of online trading, number of e-bookings firms, brokerages and
demographic patterns. Online trading has dramatically changed the way stock business has been
conducted over the years.

1.4GAP IDENTIFICATION:
With the evaluation of trading & technology with it, the understanding of trading for the
customer has also gone to another level.
The purpose of the study was to know, what perception does the customer hold regarding, online
trading. Another purpose was to know, whether the customers are satisfied with the online
service of trading and what are the other features they need or what kind of improvement they
need in their digital DEMAT account.

1.5OBJECTIVES OF THE STUDY:

 To know the awareness level of customers regarding online trading.
 To study the attitude of the investor
 To know the factors influencing investment decision
 To know the online screen based trading system
1.6SCOPE OF THE STUDY:
The area where the study is been conducted is BHUBANESWAR, ODISHA, INDIA.

2. RESEARCH METHODOLOGY:
The research methodology defines what the activity of research is, how to proceed, how to
measure progress, and what constitutes success. It provides us an advancement of wealth of
human knowledge, tools of the trade to carry out research, tools to look at things in life
objectively; develops a critical and scientific attitude, disciplined thinking to observe objectively
(scientific deduction and inductive thinking); skills of research particularly in the ‘age of
information’. Also it defines the way in which the data are collected in a research project. In this
paper it presents one components of the research methodology from a real project; the theoretical
design and framework respectively

2.1 CONCEPTUAL FRAMEWORK:

2.2 TYPES OF DATA REQUIRED:
There are two types of data sources used in this research.
  Primary data
Primary data is the data collected for the first time from the source and never have been
used earlier. The data can be collected through interviews, observation and questionnaire
was designed for the people who are doing online trading to know their opinion.
 Secondary data
Secondary data are those which has been used or published earlier like magazines,
journals, newspaper, etc.In this research project, secondary source used were various
journals, and website of various online journals.

2.3 SOURCES OF DATA COLLECTION:

All the people using online trading, SEBI,NSE and many more websites.

2.4 TOOLS & TECHNIQUES:

Methods of Data collection
Primary Data –It will be collected through a structured questionnaire by formal
Interview and telephonic interview.
Secondary Data – It will be collected form SEBI, NSE , Wikipedia and other newspaper

Sampling:
Sampling Technique – Convenient sampling techniques
Sample size – 50
Sampling Area – All over India

2.5 TENTATIVE METHODOLOGY FOR EACH OBJECTIVE :

I will make a questionnaire and try to cover all my objectives and conduct a survey.

3. SCHEDULE OF ACTIVITIES

NUMBER OF WEEKS ACTIVITY

WEEK 1 Introduction about Bse, stock market , financial
education
WEEK 2 Assignment related to company, EPS, primary
market etc.
WEEK 3 Discuss about different types of topics related to
project, project structure, literature review,
WEEK 4 Discuss about primary market, debentures, bond,
IPO, mode of issues, private placement of shares,
different type of document, survey
WEEK 5
WEEK 6
WEEK 7