Name :Nimco Mohamed Abdi ID: 2023276

Class:2G

Functions of Public Relations

Some of the important functions and features of PR are as follows;
Public Support. One of the main functions of public relations is to acquire and win public
support for the company. If the public has sympathy towards your brand, then they would
choose your product over competitors while shopping.
Positive Relations with the Public. Sometimes competitors’ marketing campaigns create
negative vibes about your brand’s product. It’s important to clear the air from time to
time and build a positive relationship with the public.
Satisfactory Relationship. A company deals with multiple stakeholders at one time like;
employees, investors, shareholders, public, and customers, therefore, it’s necessary for
the public relation is to bring everyone on the same page.
Ongoing Process. Public relations of the company are an ongoing and repetitive process.
Whenever anything happens, regardless of the good or bad, launching of a new
product/service, PR has to issue statements to the public.
Professional Activity. Since has PR has to face media personals and professional
journalists, and they thoroughly analyze every word of your statement. PR job may look
easy but it’s not as easy as it sounds like. Therefore, you have to hire a professional
communication specialist to do a PR job.
. Product Publicity: The product information presented in the ‘Paid space‘ of media is
read or heard by a company’s customers or prospects. The department publicizes the
product through sponsoring efforts.

3. Corporate communication: PR Departments promote the understanding of the

company and its products and services. For this purpose, they undertake external and
internal communication.

4. Lobbying: Lobbying means dealing with legislators and government officials to

promote or defeat unfavorable legislation and regulation. Professional lobbyists are
employed in order to influence the key decisions of the government affecting company’s
prospects.

5. Counseling: Public Relations departments advise the top management on matters

related to public issues. This also includes advising the company in the event of produc