GoldenMeat company

LOCATION Hargeisa Somaliland

Email: Goldenmeet@email.
comcontect us: 566668
EXCUTIVE SUMMERY

u This assignment focuses on marketing plan for a meat processing company

named “golden meat processing company”. Which provides packaged meat to
the customers.
u Our company objectives is to attain this factors
Ø ➢ Increase sales
Ø ➢ Build brand awareness
Ø ➢ Grow market share
Ø ➢ Launch new products or services
Ø ➢ Target new customer
To achieve our goal we have made smart

u Specific
u Measureable,
u Achievable
u Realistic and Time-bound
Threats and opportunities analysis

There are threats that will face this company marketing system and also opportunities so we
will mention the threats first.

• TRANSPORTATION EQUIPMENT
• Packaging of meat for transport
• CONTROL OF MICROORGANISMS

Opportunities

Meat Market Manager.

• Meat Specialist.
• Meat Cutter.
• Meat Packer.
• Butcher
• Meat Production Supervisor
 Current marketing situation
u Our target customers

u •Hotels
u •Cafteria that makes foost foods
u •House holdes
u We have one company computiter in our company he is Hilibsan company.
Price per unit
MARKET STRATEGY

v INCREASE THE NUMBER OF NEW PRODUCTS SEEN IN THE PRACTICE BY 5

%WITHIN THE FIRST SIX MONTHS AND 10% BY THE END OF THE FIRST YEAR
v SHIFT MEAT PRODUCT MIX BY EXPANDING IT IN MANY MEAT PRODUCTS LIKE
MEAT CHICKEN AND FISH BASE FROM 15 PERCENT TO 25 PERCENT OF TOTAL
PACKAGES WITHIN 12MONTHS
v INCREASE GROSS REVENUE BY 30 PERCENT WITHIN 24 MONTHS
v IMPROVE CUSTOMER IMAGE, WHICH MAY BE MEASURED BY “BEFORE” AND
“AFTER” SCORES ON A COMMUNITY SURVEY OR BY REVIEWS FROM FOCUS
GROUP PARTICIPANTS.
Marketing mix – price Marketing-based
strategies
u • List price
u • Payment period
u • Credit terms
u • Discounts
u • Allowances
u Food Channel Sub-Sectors—Retail
u • supermarket : national supermarket ,sacadadiin supermarket,ramad
supermarket.
o Superstore: daacad superstore, qalinle superstore ,ohio superstore
o .•Wholesale club store: hargiesa business center ,qaran shoping center , .
o Independent :fewer than four retail stores
Marketing Mix – Promotion
u • advertising- large number of potential customers
u • personal selling – face to face,long term relationships
u • sales promotion – short run , coupons
Action programs

u To achieve our goals and objectives we designed action plans and we start
following tips and put our plans into actions today
u 1.we create list of tasks
u 2.set a time line
u 3.monitor programs
u 4..designate resource
u 5..drive our company with a big vision
u 6.seek out new ideas
u 7.establish big goals
u 8.empower through ownership
Control
u we looked marketing share we don’t have market as much as we went ,we
were below which is 40% and now its 35% so we have to look at marketing
plan.
u Goal setting1. Identify how much revenue you need to generate from your
inbound market opportunities(the company is low on chicken so we increase
revenue as we increase our opportunities )
u 2. Determine how many sales you need to hit those revenue goal
u 3. Identifying your closing rate and how many opportunities you neede
example(We'llcontinue working backwards to identify how many opportunities
you need. For example, if you need 12 customers and your closing rate is 50%,
and 50% of your opportunities go for a close, then you'll need 48 opportunities
in order to hit your business goal
Measure performance

u 1. Begin by setting the goal for the company

u 2. Performance of inbound links
u 3.. Social media
u Taking corrective action
u 1. Revise objectives
u 2. Revise activity
u 3.Revise structure
Company ownership
The End