Brief: Too Good To Go

We are a Danish mobile app created to connect our users with bakeries, restaurants, supermarkets
and other catering professionals in order to offer them unsold items at reduced prices in the form of
baskets to fight against food waste.

Every day, delicious, fresh food goes to waste at cafes, restaurants, hotels, shops and manufacturers
just because it hasn’t sold in time. The Too Good to Go app lets you buy and collect this food - at a
great price - so it gets eaten instead of wasted.

We exist since 2015 and have 119 employees worldwide. We have partnered with more than 17,000
establishments and our app has reached 9.5 million users in 3 years.

Our Society vision: dream of a planet with no waste. The aim is to inspire and empower everybody to
fight food waste. Too Good To Go is a social impact company.

Our marketing problem:

We are facing difficulties to recruit new partners, so we want to expand our network of stores,
bakeries, restaurants and identify the key factors of attractiveness and visibility.

Our research objectives:

1. To know the shops interest in joining Too Good to Go

 Attract new clients.
 Fight food waste, Limit the impact of the unsold products on the turnover.
2. To understand the most efficient way to increase our attractiveness to businesses.
3. To identify whether the market needs on promoting their unsold products.
 Increase their visibility.
4. To Understand the level of willingness of the market in sustainable development
 Corporate Social Responsibility (CSR)

Our needs:

 A context for the decision to commission research;

 who in the company is involved in the research;
 research objectives;
 business objectives.

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Our target audience:

On one hand, we want to reach new companies. We need to increase the number of our partners, in
particular the supermarkets who know us but have not yet adopted our application. We can think of
brands like Auchan, Monoprix, Carrefour... of which we already support a few stores. We have also
developed a super and hyper market integration method in our system to make adaptation as easy
as possible.
On the other hand, Small businesses who are aware of Too Good To Go but have not partnered with
us yet, as well as small businesses who are not aware of Too Good To Go. Those can be Bakeries,
restaurants, etc… .

Research approach:

We expect some research that can help us to find new partners and how to convince them to work
with us in order to increase our offer.
What can really help us could be a combination of quantitative research about how much partners we
can convince to collaborate with us and a quantitative research about levers we should use to attract
them.
The research would be conducted by Teams at first because of the Covid-19 restrictions, but this
decision can evolve with the health situation.
The agency will be able to use relevant methods of analysis in order to obtain the best result.

Deliverables:

We would like to have a monthly report with the agency. A presentation to illustrate and discuss the
lines of research could help us reflect on the advancement of our business strategy.
• A presentation and a report of the different deliverables would be appreciated.
• A report about the conclusions that the agency made and explanations of each step.
• Finally, a PowerPoint presentation and a final numeric report will be presented to us.

Budget:

Too Good to Go is a medium-sized company, so the budget will not be large. For the realization of
this study, we have a budget of up to 8k euros. We expect from you a suitable proposal that will be
adequate to our budget.
We will adapt to your payment policy.
We expect positive feedback from you.

Contact details:

Please address the estimation budget to our financial officer Benjamin JUMENTIER at
b.jumentier@toogoodtogo.com.
For any other question please address an email to our marketing manager Laila EL IBAOUI at
l.elibaoui@toogoodtogo.com.

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