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Understanding Visual Media Design Principles

This document discusses visual information and media in learning. It identifies different types of visual content like photography, video, infographics, and data visualization. Visual media can be formally produced by organizations or informally. The purpose of visual information is to gain attention, create meaning, and facilitate retention. Basic design elements include line, shape, value, texture, color, and form. Key visual design principles are consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

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Lhiam Magsino
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82 views17 pages

Understanding Visual Media Design Principles

This document discusses visual information and media in learning. It identifies different types of visual content like photography, video, infographics, and data visualization. Visual media can be formally produced by organizations or informally. The purpose of visual information is to gain attention, create meaning, and facilitate retention. Basic design elements include line, shape, value, texture, color, and form. Key visual design principles are consistency, center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.

Uploaded by

Lhiam Magsino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Visual

Information
& Media
Learning Objectives
❏ Identify the diff. types of visual
content
❏ Describe its purpose
❏ Analyze the design principle
❏ Critique the effectiveness of
visual information

2
The Power of Visual

https://elearninginfographics.com [APRIL 1, 2020] 3


Visual Media and Information
● Materials, programs and applications to
all learning through the use of analysis,
evaluation and production of visual
images.
Types of Visual Media
“
●
●
Photography
Video
● Screenshots
● Infographics
● Data Visualization
{Chart & Graphs}

5
Formally & Informally Produced
Visual Media
Formal
● Visual Media produces by formal organization
such as Schools, Gov’t & established media
publishings.

Informal
● Others not mentioned in the above

6
Purpose of Visual
Information
● To gain attention, create
meaning and facilitate
retention

Visual Design
Elements
● Basic units in construction
of an image
7
The Design Element Are:
1. LINE - shape or outline, creates
a thin or thick texture, lines may
be actual, implied, vertical,
horizontal, diagonal or contour

8
The Design Element Are:

2. SHAPE- A geometric area


that stands out from the
space next to or around it.

9
The Design Element Are:
3. VALUE - the degree of light and
darkness in the design. The
contrast and tones between black
and white

10
The Design Element Are:
4. TEXTURE - the way a surface
feels or is perceived to feel. Visual
texture is the illusion of the surface
resulting to roughness or
smoothness in objects.

11
The Design Element Are:
5. COLOR - determined by its hue,
intensity and value

6. FORM- a figure having volume


and thickness. An illusion of
3-dimensional object
that creates angles.

12
VISUAL DESIGN
PRINCIPLES ARE:

13
1. CONSISTENCY
❏ of margins, font, style and color

2. CENTER OF INTEREST
❏ The area that first attracts attention
in composition

3. BALANCE
❏ Visual equality in shape, form, color
or value.
14
4. HARMONY
❏ Brings together a composition
with similar units.

5. CONTRAST
❏ Shows the difference between
shapes that can bring object back or
forward

6. DIRECTIONAL MOVEMENT
❏ Motion in design as you move from
one object to another.
15
7. RHYTHM
❏ A movement in which some
elements recur regularly.

8. PERSPECTIVE
❏ An arrangement of object in
2-dimensional space to make it
appear real.
Thanks!
Any questions?
You can find me at:
michelle@agencymavericks.
com

FB Groups:
https://www.facebook.com/
groups/freelancernomadsph
17

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