Visual Information and Media

Visual Information and Media

These are materials, programs, applications and the like that

teachers and students use to formulate new
information to aid learning through the use, analysis, evaluation and
production of visual images .
Types of Visual Media
Photography Video
Infographics Tables and Charts
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Item 1 Item 2 Item 3 Item 4 Item 5
Cartoons Comic Strip
 Formally Informally
VS.
Produced Produced
these are visual 
media produced by
other visual media is 
formal organizations
considered informal
such as schools,
government, and
established media
publishing outlets
 Formally Informally
Produced Produced
 Purpose of Visual Media

the primary focus of visual media is to gain

attention, create meaning, and facilitate retention.
 Visual Design Elements

the building blocks or basic units in the construction

of a visual image.
 1. Line
Describes a shape or outline
It can create texture and can be
thick or thin
May be actual, implied, vertical,
horizontal, diagonal, or contour
lines
2. Shape
A geometric area that stands
out from the space next to or
around it, or because of the
differences in value, color, or
texture
 3. Value
The degree of light and dark in a design
Contrast between black and white and in
all tones in between
Can be used with all colors as well as
black and white
4. Texture
The way a surface feels or is
perceived to feel
Can be added to attract or
repel interest to a visual
element
 5. Color 6. Form
Determined by its hue, A figure having volume and thickness
intensity, and value.

May be used for emphasis Can be viewed from many angles

or may elicit emotion from
viewers
 Visual Design Principles

1. Consistency of margins, typeface, typestyle, and colors

is necessary especially in slide presentations or documents
that are more than one page.
 Visual Design Principles

2. Center of Interest - an area that first attracts attention in

a composition. This are is more important compared to
other objects or elements in a composition. This can be by
contrast of values, more colors, and placement in the
format.
 Visual Design Principles

3. Balance - a feeling of visual equality in shape, form,

value, color, etc. Can be symmetrical and evenly balanced or
asymmetrical and unevenly balanced. Objects, values,
colors, textures, shapes, forms, etc. can be used in creating
balance in a composition.
 Visual Design Principles

4. Harmony - brings together a composition with similar

units.
 Visual Design Principles

5. Contrast - offers some change in value creating a visual

discord in a composition. This shows the difference
between shapes and can be used as a background to bring
objects out and forward in a design. It can also be used to
create and area of emphasis.
 Visual Design Principles

6. Directional Movement - a visual flow through the

composition. It can be the suggestion of motion in a design
as you move from object to object by the way of placement
and position. Can be created with a value pattern. It is with
the placement of dark and light areas that you can move
your attention through the format.
 Visual Design Principles

7. Rhythm - a movement in which some elements recur

regularly.
 Visual Design Principles

8. Perspective - created through the arrangement of objects

in two dimensional space to look like they appear in real
life.