Media and Information

Literacy
Quarter 1 – Module 5:
Types of Media
Media and Information Literacy
Alternative Delivery Mode
Quarter 1 – Module 5: Types of Media
First Edition, 2020

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Such agency or office may, among other things, impose as a condition the payment of
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Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
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ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: MYREEN C. DE LOS SANTOS
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 What I Need to Know

This module was created and written with you in mind. It is here to
help you to understand deeper about Types of Media. The scope of this
module permits it to be used in many different learning situations. The
language used recognizes the diverse vocabulary level of students.

This module will discuss the lesson about Types of Media.

After going through this module, you are expected to:

1. Compare and contrast how one particular issue or news is presented
through the different types of media (print, broadcast, online).

What I Know

A. Choose the letter of the best answer and write it on a separate sheet of
paper.

1. What is a media type that reach target audiences using airwaves as the
transmission medium?
a. Broadcast Media b. Online c. Print Media

2. Which is a media type consisting of paper and ink that is reproduced in a

printing process that is traditionally mechanical?
a. Broadcast Media b. Online c. Print Media
3. Which is a media type that content was organized and distributed on
digital platforms?
a. Broadcast Media b. Online c. Print Media
4. What is the best media to use in order to meet and communicate with
people around the world?
a. Broadcast Media b. Online c. Print Media
5. Which is the oldest media form?
a. Broadcast Media b. Online c. Print Media
6. What is the means of mass communication, which uses printed
publications, such as newspapers, tabloids, magazines, books, journals,
pamphlets, etc. to disseminate information to the general public?
a. Broadcast Media b. Online c. Print Media

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7. Which type of media you should use when you want to engage the
costumer for a long period of time?
a. Broadcast Media b. Online c. Print Media
8. Which type of media is often skimmed in as little as 15 seconds per visit?
a. Broadcast Media b. Online c. Print Media

For Items 9-13, which type of media may be presented in each of the
following scenario?
9. In TV Patrol, Kuya Kim said that there is a typhoon tomorrow.
a. Broadcast Media b. Online c. Print Media
10. In channel 7, President Duterte gives his statement about some COVID-
19 guidelines.
a. Broadcast Media b. Online c. Print Media
11. COVID-19 transmission was explained in YouTube.
a. Broadcast Media b. Online c. Print Media
12. Ivana made a make- up tutorial through blogging.
a. Broadcast Media b. online c. Print Media
13. Vice cosmetics can be bought in Shoppe App.
a. Broadcast Media b. online c. Print Media
14. Which is the distribution of audio and video signals (programs) to
several recipients ("listeners" or "viewers") that belong to a large group?
a. Broadcasting b. Printing c. Internet surfing
15. Which is a lightweight and disposable publication (more specifically, a
periodical), usually printed on low-cost paper called newsprint?
a. Newspaper b. Brochure c. Newsletter

Lesson

5 TYPES OF MEDIA

In this lesson, we learn the types of media: print, broadcast, new media so
that we can define media convergence through current examples. One
reason we need to know the types of media is so that we can understand
how a particular individual is portrayed in public using different type of
media.

What’s In

Direction: Match each item in column A to its appropriate item in column B.

Write only the letter of your answer on separate sheet.
A B

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___ 1. Television a. pre-industrial age
___ 2. Typewriter b. industrial age
___ 3. Cave paintings c. electronic age
___ 4. Blog d. information age
___ 5. Acta diurnal
___ 6. Newspaper
___ 7. Radio
___ 8. Web browsers
___ 9. Personal computers
___ 10. Codex

Note for the Teacher

In order to deliver this lesson well, the

teacher/facilitator must have read the different types of
media.

What’s New

Let’s Classify!
Books newspaper television Youtube
Magazines social network radio memeography
newsletter cellphone journals film/movie
Direction: Classify the terms above by writing the terms in their
corresponding columns.
Print Broadcast New Media

What is It

TYPES OF MEDIA

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Print Media - media consisting of paper and ink, reproduced in a printing
process that is traditionally mechanical.

Broadcast Media - media such as radio and television that reach target
audiences using airwaves as the transmission medium.

New Media - content organized and distributed on digital platforms.

SIMILARITIES AND DIFFERENCES OF MEDIA TYPE

Same news can be reported in different ways in various media

platforms, though they apply the use of the characteristics of news when
writing stories. The difference in reporting is not because of the
happenstance, but because of the demand of the medium and the target
audience. For example, the print media relies more on words and
photographs, whereas the television news requires visuals or videos, the
radio news is delivered in the form of sound and the online news can
present the news using all word, video, audio and photographs. In print
news, where space is the concern, a sentence can be about 20-25 words,
whereas in broadcast news, where time is a concern, a sentence usually
contains 10-15 words. Similarly, People don't read information on the Web
in the same way as they read a newspaper or watch television or listen to
the radio.

Print Media Radio Television Online

Uses words Uses words Uses words Used Multimedia
(Sound) (Sound) & (Words, Sounds,
Pictures (Video) Pictures, videos,
graphic)
Fixed Deadline Every minute is Every minute is Every minute is
deadline deadline deadline
Uses Educated Can have Can have Has educated
Audience illiterate illiterate audience
audience audience
Mostly follows Gives most Gives most Gives most
inverted pyramid important thing important thing important thing
style first first first
Gives No opportunity No opportunity Gives
opportunity for for going back for going back opportunity for
rewind / reread rewind / reread
Constrained by Constrained by Constrained by Constrained by
Space Time Time Readers’
attention
Can include Uses simple and Uses simple and Uses simple and
complex brief sentences brief sentences brief sentences
sentences
Readers can Listeners need to Viewers need to Readers can
choose the story wait for their wait for their choose the story

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to read story story to read
Less Interactive Interactive Interactive Very highly
interactive
Needs correct Understanding of Understanding of Needs correct
grammar and audience e audience e grammar and
spelling important important spelling
Uses graphic to No opportunity No opportunity Uses graphic to
explain for using for using explain
something graphics graphics something

HOW ONE PARTICULAR ISSUE OR NEWS IS PRESENTED THROUGH

THE DIFFERENT TYPES OF MEDIA

These include print media (newspapers, newsmagazines), broadcast

news (radio and television), and more recently the Internet (online
newspapers, news blogs, etc.). Broadcasting is the distribution of audio and
video signals (programs) to a number of recipients ("listeners" or "viewers")
that belong to a large group. This group may be the public in general, or a
relatively large audience within the public. Thus, an Internet channel may
distribute text or music worldwide, while a public address system in (for
example) a workplace may broadcast very limited ad hoc soundbites to a
small population within its range. In a broadcast system (television),
journalists or reporters are also involved with editing the video material that
has been shot alongside their research, and in working on the visual
narrative of the story. Broadcast journalists often make an appearance in
the news story at the beginning or end of the video clip.
In television or broadcast journalism, news analysts (also called
newscasters or news anchors) examine, interpret, and broadcast news
received from various sources of information. Anchors present this as news,
either videotaped or live, through transmissions from on-the-scene reporters
(news correspondents). News films ("clips") can vary in length; there are
some which may be as long as ten minutes, others that need to fit in all the
relevant information and material in two or three minutes. News channels
these days have also begun to host special documentary films that stretch
for much longer durations and are able to explore a news subject or issue in
greater detail.
A newspaper is a lightweight and disposable publication (more
specifically, a periodical), usually printed on low-cost paper called
newsprint. It may be general or special interest, and may be published daily,
weekly, biweekly, monthly, bimonthly, or quarterly. General-interest
newspapers are usually journals of current news on a variety of topics.
Those can include political events, crime, business, sports, and opinions
(either editorials, columns, or political cartoons). Many also include weather
news and forecasts. Newspapers increasingly use photographs to illustrate
stories; they also often include comic strips and other entertainment, such
as crosswords. A newsmagazine, sometimes called news magazine, is a
usually weekly magazine featuring articles on current events. News
magazines generally go more in-depth into stories than newspapers, trying

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to give the reader an understanding of the context surrounding important
events, rather than just the facts.
Online journalism is reporting and other journalism produced or
distributed via the Internet. The Internet has allowed the formal and
informal publication of news stories through mainstream media outlets as
well as blogs and other self-published news stories. Journalists working on
the Internet have been referred to as J-Bloggers, a term coined by Australian
Media Academic Dr Nicola Goc to describe journalists who [blog] and
[blog]gers who produce journalism. "J-Bloggers: Internet bloggers acting in
the role of journalists disseminating newsworthy information, who subscribe
to the journalistic ideals of an obligation to the truth and the public's right
to know." By covering news, politics, weather, sports, entertainment, and
vital events, the daily media shape the dominant cultural, social and
political picture of society. Beyond the media networks, independent news
sources have evolved to report on events which escape attention or underlie
the major stories. In recent years, the blogosphere has taken reporting a
step further, mining down to the experiences and perceptions of individual
citizens.

What’s More

Independent Activity 1. Breaking News.

In a separate sheet of paper, present a news article about “New Normal

Education” using printed media.
You will be graded based on the rubric below.
Criteria 4 3 2 1
Communicatio The There is There is little The poster
n to the combination of evidence of sign of is either
audience elements the use of mutual empty and
takes text and reinforcemen plain or
communicatio other t among the confusing
n to a superior elements text and
level. combined elements. cluttered.
to There is
adequately some
deliver a tendency
high toward
impact random use
message. of elements
to

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 communicate
the message.
Organization of The The There is an There is no
elements (font organization of organizatio organization clear
types, shapes, elements is n of of the organizatio
color, etc.) smartly elements is elements but n of the
thought of. clear and it is elements
direct. confusing.

Spelling and Most words Most words Words are Words are
readability are carefully are spelled chosen with chosen
chosen; correctly less care; with less
writing is clear and proper writing is care;
and legible. punctuatio sometimes writing is
n is unclear. sometimes
employed. Most words unclear;
Most words are spelled some words
are correctly and are spelled
carefully is incorrectly
chosen; grammaticall and proper
writing is y correct. punctuatio
clear and n is not
legible. employed.
Most words
are spelled
correctly
and proper
punctuatio
n is
employed.

Independent Assessment 1.

Direction: Underline the correct answer.

1. New media such as and television that reach target
audiences using airwaves as the transmission medium.
(radio, printing, digital)

2. Print media consisting of paper and ink, reproduced in a

process that is traditionally mechanical.
(radio, printing, digital)

3. New media content organized and distributed on

platforms.
(radio, printing, digital)

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 What I Have Learned

1. Print Media that consists of paper and ink, reproduced in a printing

process that is traditionally mechanical, broadcast media such as
radio and television and new media that content organized and
distributed on digital platforms. Newspapers increasingly use
photographs to illustrate stories
2. Broadcast Media - media such as radio and television that reach
target audiences using airwaves as the transmission medium.
Distribute the audio and video signals to a number of recipients that
belong to a large group.
3. New Media/Online - content organized and distributed on digital
platforms. Distribute text or music worldwide, while a public address
system in a workplace may broadcast very limited ad hoc soundbites
to a small population within its range.

What I Can Do

Let’s apply what you have learned:

Present a news about “Corona Virus in the Philippines”. Use either

broadcast or online media in presentation and make a video of yourself.
You will be graded based on the rubric below.
Oral Presentations Sample Rubric

Criteria 4 3 2 1
Organizatio Student Student Audience Audience
n presents presents has cannot
information information difficulty understand
in logical, in logical following presentatio
sequence n because
interesting presentatio
which there is no
sequence audience can n sequence of
which follow. because information
audience can student .
follow. jumps

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 around.
Subject Student Student is at Student is Student
Knowledge demonstrates ease with uncomfortable does not
full expected with have grasp
knowledge answers to all information of
questions, and is able to
(more than information
but fails to answer only
required) by elaborate. rudimentary ; student
answering all questions. cannot
class answer
questions questions
with about
subject.
explanations
and
elaboration.
Graphics Student's Student's Student Student
graphics graphics occasionally uses
explain and relate to text uses graphics superfluou
reinforce and that rarely s graphics
screen text presentation. support text or no
and and graphics
presentation. presentation.
Mechanics Presentation Presentation Presentation Student's
has no has no more has three presentatio
misspellings than two misspellings n has four
or misspellings and/or or more
grammatical and/or grammatical spelling
errors. grammatical errors. errors
errors. and/or
grammatica
l errors.
Eye Student Student Student Student
Contact maintains maintains eye occasionally reads all of
eye contact contact most uses eye report with
with of the time contact, but no eye
audience, but frequently still reads contact.
seldom returns to most of
returning to notes. report.
notes.
Elocution Student uses Student's Student's Student
a clear voice voice is clear. voice is low. mumbles,
and correct, Student Student incorrectly
precise pronounce incorrectly pronounces
s most pronounces
pronunciatio terms, and
words terms.
n of terms so speaks too
Audience
that all correctly. quietly for
members
audience Most students in
have difficulty
members can the back of

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 hear audience hearing class to
presentation. members can presentation. hear.
hear
presentation.
Source: Rubric presentation: Evaluating student’s presentation. Retrieved
https://www.ncsu.edu/midlink/rub.pres.html

Assessment

A. Choose the letter of the best answer and write it on a separate sheet of
paper.
1. What is a media type that reach target audiences using airwaves as the
transmission medium?
a. Broadcast Media b. Online c. Print Media

2. Which is a media type consisting of paper and ink that is reproduced in a

printing process that is traditionally mechanical?
a. Broadcast Media b. Online c. Print Media
3. Which is a media type that content was organized and distributed on
digital platforms?
a. Broadcast Media b. Online c. Print Media
4. What is the best media to use in order to meet and communicate with
people around the world?
a. Broadcast Media b. Online c. Print Media
5. Which is the oldest media form?
a. Broadcast Media b. Online c. Print Media
6. What is the means of mass communication, which uses printed
publications, such as newspapers, tabloids, magazines, books, journals,
pamphlets, etc. to disseminate information to the general public?
a. Broadcast Media b. Online c. Print Media
7. Which type of media you should use when you want to engage the
costumer for a long period of time?
a. Broadcast Media b. Online c. Print Media
8. Which type of media is often skimmed in as little as 15 seconds per visit?
a. Broadcast Media b. Online c. Print Media
For Items 9-13, which type of media may be presented in each of the
following scenario?
9. In TV Patrol, Kuya Kim said that there is a typhoon tomorrow.
a. Broadcast Media b. Online c. Print Media
10. In channel 7, President Duterte gives his statement about some COVID-
19 guidelines.
a. Broadcast Media b. Online c. Print Media
11. COVID-19 transmission was explained in YouTube.
a. Broadcast Media b. Online c. Print Media

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12. Ivana made a make- up tutorial through blogging.
a. Broadcast Media b. online c. Print Media
13. Vice cosmetics can be bought in Shoppe App.
a. Broadcast Media b. online c. Print Media
14. Which is the distribution of audio and video signals (programs) to
several recipients ("listeners" or "viewers") that belong to a large group?
a. Broadcasting b. Printing c. Internet surfing
15. Which is a lightweight and disposable publication (more specifically, a
periodical), usually printed on low-cost paper called newsprint?
a. Newspaper b. Brochure c. Newsletter

Additional Activities

More activity for you to be done.

You are tasked to create a speech presentation. Record the speech using any
available gadget or device you can use. The constructed speech and
recorded presentation will be graded based on the rubrics; you can also
share your output on social media and let’s see their reactions and
comments on your output.

1. In five-minute speech, discuss the importance of presenting

news/issues in different types of media.

Rubrics for Recorded Speech

Criteri 4 3 2 1
a
Content Content is Content is Content lacks Content lacks
detailed, mostly important details,
accurate and detailed, details, confusing or
clearly accurate and somewhat inaccurate
presented clearly accurate and
presented clearly
presented
Speech The listener The listener The listener The recorded
Deliver could hear could hear could hear speech is not
y each spoken most spoken some spoken audible
word words words
Mastery Shows Shows Response Response
complete substantial shows some shows
understandin understandin understandin complete lack
g of the g of the g of the of

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 speech problems and speech understandin
process g of the
speech
Fluency Speaker could Speaker could Speaker could Speaker could
speak each speak most speak some speak barely
word clearly words clearly words clearly each word

(Adapted from Contextually Speaking, LM)

Answer Key

What I know
What’s More
Assessment
1. Broadcast media
1. Broadcast
2. Print Media Independent Assessment
3. New Media 1. Radio media
4. Online 2. Printing 2. Print Media
5. Print Media 3. New Media
3. Digital
6. Print Media 4. Online
7. Print Media 5. Print Media
8. Online media 6. Print Media
9. Broadcast media 7. Print Media
10.Broadcast media 8. Online media
11.Online media 9. Broadcast
12.Online media media
13.Online media 10. Broadcast
14.Broadcasting
media
15.Newspaper
11. Online media
What’s In 12. Online media
13. Online media
1. C 14.Broadcasting
2. B 15.Newspaper
3. A
4. D
5. A
6. B
7. C
8. D
9. C
10.A
References

Different Types of Media and Reporting. Accessed June 6, 2020.

http://osou.ac.in/eresources/Different%20types%20of%20media%20and
%20reporting.pdf

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Science Daily. “New Media”. Accessed June 6, 2020.
https://www.sciencedaily.com/terms/news_media.htm

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