In their study, Bhatia and Ritchie (2006a, p.

518) claimed that this

type of codemixing should not be viewed as a corrupt form of
language used by bilinguals but “as a systematic and rule-governed
phenomenon which satisfies the creative needs of bilinguals”, of which
creativity is impossible to achieve within the boundaries of a single
language. As a result of overwhelming response towards such a use of
language,i.e.codemixing “English usage in day-to-day interaction,
advertising and media have achieved a distinct state of fusion and
hybridization of linguistic forms, which is unprecedented in the history of
human communication” (Bhatia &Ritchie,2008, p.11).